Taking Final Ideas to Market is the Hardest Part

 

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part2 otherwise it remains a good idea but not fully market executed.

Europe has many good ideas but they seem to get lost in this final stage, the execution of the concept, turning it into something realizable and commercially valuable, or socially needed. Much of Europe’s hard work in the discovery and validation stages fail to gain scale due to this lack of sustaining commitment until the concept is firmly established. There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing.

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. It is the final go-to-market that makes a real difference in wealth creation and job creation.

Continue reading

The last five yards – the really hard part

Innovation Project ExecutionIt seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming towards boils down to the judgement of a ‘successful execution’ or not. It is this last, hard five yards of all the work that went into something, which can make or break so much of the efforts that have gone into this emerging ‘commercial life’ of our new innovation activities.

We should regard the back-end of innovation as the rugged part

Continue reading

Alignment is needed everywhere

Alignment of Innovation to Organization's Strategic Goals

Alignment of Innovation to Organization’s Strategic Goals

Working in most organizations you spend a disproportional amount of time on looking to achieve alignment. This can range from aligning your meeting schedules to the bigger strategic issues by gaining agreement on the way forward.

 I would bet you that working on alignment is certainly one of the main tasks that is sucking up a large part of your working day. Interesting enough the higher up in the organization you go, the more you have to seek alignment. Gaining alignment is actually very hard.

In corporate life we are constantly attempting to also link organizational goals with our own personal goals. To make this alignment, it requires the difficult aspect of achieving common understanding of all the parties for the specific purpose you are requiring, so as to achieve a consistency between ‘agreed’ objectives and the implementation of these across those involved.

In pursuit of alignment

Continue reading

The four framing technique for critical innovation questions

Often we do get a little muddled on  our framing assessments for any innovation activity we are considering, and we then often don’t ask the appropriate questions at the right time.  I think there is a neat four box approach to this which hopefully you might see has value to your rating and judgements of the innovation opportunity.

The four framing criteria

  •        Formulation Principles
  •        Formulation Risks
  •        Execution Principles
  •        Execution Risks

So the need is to ask critical questions in given boxes of enquiry. Continue reading

Twenty critical questions to be resolved for succeeding in innovation

Some time back I compiled a list of those critical areas that I felt need addressing for innovation to have a chance of success. Going through them again today and in light of different insights picked up on the way, I added more of a descriptor to each. I certainly think these reflect the struggles within innovation that need working upon constantly, so it has a better chance to succeed.

This revised thinking I feel has upgraded my own focal points as areas I will be exploring even further in my work in the period ahead.

What do you think? Do you think the list is missing something? Continue reading

Innovation Empowerment Is So Elusive

Looking across a sea of faces you feel that certain resigned feeling, that lack of empowerment, you press on, encouraged by the movement, not within the eyes but the clock. Is that the only thing ticking? You shudder.

How many times have you felt that ‘wave’ of oppression when one colleague looks nervously at his boss just sitting across from him in the same workshop or conference, hoping to gain some new, fresh glimmer of hope? None comes, just a stony, empty blank face staring straight back.

It is really sad but with all that is written about innovation, discussed, offered as leading, best or emergent practice, the majority still simply don’t get it and if they do, they often are forced to keep quiet about it. It can be depressing to witness.

Often you get that feeling the different (and latest) innovation message simply rolls over, a little like the mist rolling in off the sea on a foggy wet day, slowly clawing itself up over a wet rock to suddenly stop and hang there, waiting for something to change.

Will ‘getting it’ change for the many or does this resigned feeling wait upon the boss suddenly waking up and getting innovation, so it all suddenly changes and the innovating sunshine comes out. Empowerment needs enactment

Why is it so? Continue reading

Preparing the secret sauce for innovation delivery.

The secret sauce required for innovation delivery sometimes can be hard to itemize but knowing the ingredients and constantly improving on them wil make your ‘sauce’ stand out from others.  For many it seems, execution or final delivery of the innovation is simply not given enough attention inside many organizations and that needs to certainly change and not just left to chance or delegated out as the less important stage.

For me, clarifying and committing resources on the innovation delivery part is a critical task to get right. I’ve discussed that elsewhere, but if your final delivery is wrong then all your preparation and effort simply ‘goes out the window.’

It is like a restaurant kitchen- correct delivery of the item makes or breaks all the hard work beforehand and if the final garnish or sauces are wrongly executed, the meal itself fails and it leaves the customer dissatisfied, irrespective of the original efforts put in. Continue reading

Mission Critical for Innovation – Final Delivery

Why is it that for some firm’s innovation seems to be incredibly rewarding yet for the majority it remains at best an unfulfilled promise. Why does innovation present such a stark choice, often fraught with difficulties for many, yet so simple and successful for the few? Innovation delivery is one of those differentiation points.

Let me sugggest here nine points needing your consideration when it comes to thinking through the innovation back end delivery part. Execution as I have outlined in a previous blog, is the final rugged frontier- the tough one to truly master as it is so variable in its makeup. Just consider: Continue reading