Those that learn to frame the Strategic Innovation discussion are the big winners

discussion

Constructing an innovation conversation framework is never easy, we all come at it in different ways and when it comes to those strategic conversations, we feel a sense of panic and growing tension as our messages begin to fray at the edges and slip more into tactical, the more we talk.

If you just diving into innovations, this sort of strategic conversation can change the goalposts, alter the perspective, and can give the innovation a more focused framing to build propositions around. It enables you to stand out as you are able to articulate the “bigger picture”

The framing of an innovation conversation framework

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Forget Best Practice, Think Always Of Learning Next Practice

Often you hear the request made: “Can you give us a best practice snapshot; we would like to get a sense of where we are”.

The trouble with best practice is you are looking at someone else’s practices and these are highly individual, made up of different groups of methodologies, processes, rules, theories, values, and concepts. These together have provided that specific company a level of success that others – mostly competitors – begin to notice.

There is no such thing as what they have it, you need to copy and have the same.

We all get caught up in best practices, you can’t simply pick up and plug and play, as one organization’s initiative is never the same set of conditions or positioning that others can simply copy.

We desire the “one-size fits all” as a comfort blanket, it makes our innovation lives easier. Many consultants love this request, as they do not need to apply the real skills of discernment, subject matter expertise, and the difficult challenge of peeling away a client’s practice to understand how they can rebuild them to become unique, into a leading practice that cannot be copied.

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Taking Final Ideas to Market is the Hardest Part

 

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part2 otherwise it remains a good idea but not fully market executed.

Europe has many good ideas but they seem to get lost in this final stage, the execution of the concept, turning it into something realizable and commercially valuable, or socially needed. Much of Europe’s hard work in the discovery and validation stages fail to gain scale due to this lack of sustaining commitment until the concept is firmly established. There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing.

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. It is the final go-to-market that makes a real difference in wealth creation and job creation.

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From MW to GW’s of Renewable Hydrogen using Electrolyzers

I was listening to a short chat between Armin Schnettler, the SVP New Energy Business, Siemens Energy, and Kevin O’Donovan. Kevin, without doubt, is an outstanding, knowledgeable technology evangelist for all things relating to the Energy Transition.

The two briefly discussed green Hydrogen and where Electrolyzers will fit within the future strategy of building a broader Hydrogen business. You can watch the 4-minute chat here on YouTube.

The conversation triggered several questions that I decided to find out about, research, and learn and covered in two posts, this one and one specifically on Electroyzers over on my dedicated Energy Transition site of https://innovating4energy.com

I certainly believe we will see emerging a lot of new inventions and innovations to get the Electrolyzer based on PEM technology Industrial ready. Continue reading

The Innovation Intensity needed in the Energy Transition

The level of innovation intensity within the Energy Transition is a fascinating one and one I continually place more and more a focus upon.

One really critical source of reference for tracking clean energy progress comes from the International Energy Agency (IEA). The recent reporting back on the development of the energy transition we are undertaking seems depressing reading. We need to accelerate innovation and technology adoption.

We are so off track for much of the Energy Transition. if we are going to get anywhere near the Paris Agreement, and the below 2-degree climate goal set by 2050, we need to focus even more on transforming our energy systems globally.

The IEA’s Sustainable Development Scenario (SDS) offers a pathway for the global energy system to reach three strategic goals: the Paris Agreement’s well below 2°C climate goal, universal energy access, and substantially reducing air pollution. The IEA assesses the status of 46 critical energy technologies and sectors and offers some general advice on how to get “on track” with this SDS approach.

Presently there is a rising concern the Covid-19 has knocked us off a path.

In the short term, the dramatic economic downturn has given rise to seeing air pollution levels drop during the “lockdown” months, but as was seen after the 2008 /9 financial crisis when the economy came “roaring back,” so did the carbon emissions.

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Seeing the Energy Transition in Different Horizons and Innovative Ways

The majority of my recent work has been in investigating and building a comprehensive understanding of the #energytransition.

It is, to say at the very least, complex and challenging, but for me, satisfying and rewarding. Let me briefly explain how I am going about this and why. Why am I seeing the energy transition in different horizons and innovative ways?

My research ‘intensity’ (If I can call it that) had to become well structured, and I turned to some of my favorite, perhaps old fashion tools to capture my learning and give me my points of reference.

Included in this structured approach is different tools to capture and translate my progress. I have been building out extensive energy mind maps, constructing a dedicated posting site set up under “innovating4energy- a transition in all our lives” to ‘reflect’ some of my learnings and then to test that translation of my thinking, hopefully for others to relate too. Then building up the content within Microsoft’s One Note. Finally, lots and lots of saved files in an extensive folder on “the energy transition”.

The Energy Transition and building the new Smarter Infrastructure and Systems is a fascinating area within my present focus and future work. Here is why and how I am going about it:

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A new normal is upon us, the paradigm shift that will change the World.

There is a real increasing pressure to totally reinvent my business. The past business paradigm of reaching out, providing value, and making money is still there. Still, it is how we all undergo the changes needed in a radically different set of economic circumstances.

We all are seeing the world in a very different light, in some ways a very harsh one, where the old normals are breaking down. The change in our world is even a little scary, it actually is giving me a little “angst.” I need to put some reorder into my world.

Firstly as many of you know, I have been investing my time in growing my understanding, expertise, and thinking over three “core” topics. My Innovation intent has been central to this for twenty years, but this has ‘funneled down’ into recognizing the value of ecosystems as the business design for innovation to thrive and deliver more significant value creation. In the past two-plus years, the whole Energy Transition has been my vehicle to apply my innovation learning and ecosystem thinking.

We must hold on to much of what we have, but we really will be forced to abandon so much of our accepted norm.

My search or questioning is not about abandoning what I have invested over these years, it is how can I redirect it. To shift its position to actively contribute in new ways, to adapt and adjust to the ‘new normal’ we all must seriously recognize is coming towards us.

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The immediate shift in work and social norms needs innovation

Being in a personal crisis is one thing, but being in a global one is a whole lot different. So much is totally out of your control. You can rant and rave at some of the decisions have been made, or likely to come on some current performances.

Often you are left wondering where the insights or collective thinking was trying to offset the events that were unprecedented and scary but have now put us into such a massive economic downturn.

The decision to throw a protective shield around our health systems made sense, but the human suffering unfolding is going to be very tough on those that made these decisions, as it is to nearly everyone else. Facing this economic collapse is mindblowing.

We all are coming to grips with what this means in our working lives. We are in for immediate shifts in our working environment as we emerge from “lockdown.”

Innovation is going to become central to overcoming huge global problems of keeping our distance, inventing, and implementing the solutions to keep our “social distance” and know we are safe or not..

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