
Platforms taught the wrong model for ecosystems. APIs and App Stores reinforced it. Ownership logic and sunk‑cost logic locked it in. Will this ever be unwound for the ability to achieve the Ecosystem value of a fully connected network of collaborators? Should it be?
This is the structural root of the rigidity you’re seeing in multiple organisations such as Siemens AG, Novartis, Roche, , Maersk, Schneider Electric, and every other “ecosystem‑aspirant” that keeps deepening their spending and still failing.
The relationships between ecosystems, platforms, and apps must be re‑figured.
The Core Problem: Platforms Taught the Wrong Ecosystem Logic
Platforms taught organisations:
- central control
- gatekeeping
- ownership of flow
- rules that protect the core
- API constraints
- App Store constraints
- value capture over value creation
- sunk‑cost protection
This created a rigid governance spine that is the opposite of ecosystem logic.
Platforms became:
- rigid
- defensive
- inward
- protective
- hierarchical
- slow
- brittle
This is why Siemens AG, Novartis, Roche, Maersk, ABB and Schneider Electric all behave the same way: They think ecosystems = platforms + partners. They think orchestration = control. They think governance = rules. They think value = capture.
This is the platform fallacy.








