Digital technology is changing the innovation ‘game’

Digital technologies are beginning to have a real impact on the methods, approaches, and rates of our innovation outputs. Social technologies are giving us real-time understanding.

We continually learn, often at our cost, that intuition and ‘gut feel’ on research set up and gathered weeks or more often months ago. This ‘knowledge’ is becoming out of date before we can gain from it and sometimes highly dangerous to follow, or believe in some today’s rapidly changing times. We need to get closer to ‘real-time.’

This reliance on rapidly out-of-date understanding cannot be the basis for any justifications for high-stake bets when it comes to innovation. We need to change our thinking and design in the digital insight part more specifically within and along the innovation process. Technology in all its forms is altering the innovation game but are we adapting to this radical change potential? We need to embrace it. Continue reading