Ecosystems can offer so much connecting value out there to ‘form’ around.
We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down past traditional boundaries, partly built to defend positions so as to achieve economic scale.
There is a new economic logic to build even greater scale, it involves greater complexity, yet its value proposition is to strive towards offer greater customer experience and satisfaction, where the solutions are valued highly in social and economic value.
Ones that get closer to their connected expectations and daily needs for solutions to solve, in far better ways, than that are presently offered. The innovative design has become paramount to these new offerings.
Ecosystem design will create new business opportunities. We need to make the business case