Those that learn to frame the Strategic Innovation discussion are the big winners

discussion

Constructing an innovation conversation framework is never easy, we all come at it in different ways and when it comes to those strategic conversations, we feel a sense of panic and growing tension as our messages begin to fray at the edges and slip more into tactical, the more we talk.

If you just diving into innovations, this sort of strategic conversation can change the goalposts, alter the perspective, and can give the innovation a more focused framing to build propositions around. It enables you to stand out as you are able to articulate the “bigger picture”

The framing of an innovation conversation framework

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Forget Best Practice, Think Always Of Learning Next Practice

Often you hear the request made: “Can you give us a best practice snapshot; we would like to get a sense of where we are”.

The trouble with best practice is you are looking at someone else’s practices and these are highly individual, made up of different groups of methodologies, processes, rules, theories, values, and concepts. These together have provided that specific company a level of success that others – mostly competitors – begin to notice.

There is no such thing as what they have it, you need to copy and have the same.

We all get caught up in best practices, you can’t simply pick up and plug and play, as one organization’s initiative is never the same set of conditions or positioning that others can simply copy.

We desire the “one-size fits all” as a comfort blanket, it makes our innovation lives easier. Many consultants love this request, as they do not need to apply the real skills of discernment, subject matter expertise, and the difficult challenge of peeling away a client’s practice to understand how they can rebuild them to become unique, into a leading practice that cannot be copied.

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Taking Final Ideas to Market is the Hardest Part

 

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part2 otherwise it remains a good idea but not fully market executed.

Europe has many good ideas but they seem to get lost in this final stage, the execution of the concept, turning it into something realizable and commercially valuable, or socially needed. Much of Europe’s hard work in the discovery and validation stages fail to gain scale due to this lack of sustaining commitment until the concept is firmly established. There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing.

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. It is the final go-to-market that makes a real difference in wealth creation and job creation.

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Innovation has the power to unlock the Energy Transition

The energy shifts undergoing in the energy transitions today are allowing real innovation opportunities when you survey the innovation landscape.

There is complexity in all the energy transitions going on. Still, it is the ones that can see the possibilities and ‘energize’ through new innovative solutions that hold the future in our hands to capitalize upon as fast as we can..

All we can predict is that the pace of innovation and energy transition will speed and then scale up to meet the needs of a world rapidly wanting to decarbonize, and the companies that are the investors in innovation will be the best placed to capitalize on this.

During the next ten to twenty years, we are in a race to transform our energy systems, one that moves from fossil fuel reliant to clean fuels based on renewable energy. Innovation is the catalyst for this. Continue reading

From MW to GW’s of Renewable Hydrogen using Electrolyzers

I was listening to a short chat between Armin Schnettler, the SVP New Energy Business, Siemens Energy, and Kevin O’Donovan. Kevin, without doubt, is an outstanding, knowledgeable technology evangelist for all things relating to the Energy Transition.

The two briefly discussed green Hydrogen and where Electrolyzers will fit within the future strategy of building a broader Hydrogen business. You can watch the 4-minute chat here on YouTube.

The conversation triggered several questions that I decided to find out about, research, and learn and covered in two posts, this one and one specifically on Electroyzers over on my dedicated Energy Transition site of https://innovating4energy.com

I certainly believe we will see emerging a lot of new inventions and innovations to get the Electrolyzer based on PEM technology Industrial ready. Continue reading

Sharply accelerating clean energy innovation

Today the International Energy Agency (IRA) released a long-awaited update on where innovation needs to be in the energy transition we are undergoing.

At their own admission, it has been three years since they (IEA) released its last Energy Technology Perspective (ETP) report. Although they argue they have been reflecting on the critical technology challenges, it is way overdue.

In this new report, “Energy Technology perspective: Special Report on Clean Energy Innovation” released today, 2nd July 2020, they have developed some improved modeling tools to bring a higher capacity to answer key technology questions in greater detail. This is good news.

IEA will further follow up later this year with a flagship ETP 2020 publication later in the year to keep a tighter and more consistent focus on the role and need of innovation to accelerate clean energy transitions.

They, the IEA are planning an IEA Clean Energy Transitions Summit really soon to convene ministers and CEO’s to the aim of driving economic development by this more robust focus on clean, resilient, and inclusive energy systems. Continue reading

The Innovation Intensity needed in the Energy Transition

The level of innovation intensity within the Energy Transition is a fascinating one and one I continually place more and more a focus upon.

One really critical source of reference for tracking clean energy progress comes from the International Energy Agency (IEA). The recent reporting back on the development of the energy transition we are undertaking seems depressing reading. We need to accelerate innovation and technology adoption.

We are so off track for much of the Energy Transition. if we are going to get anywhere near the Paris Agreement, and the below 2-degree climate goal set by 2050, we need to focus even more on transforming our energy systems globally.

The IEA’s Sustainable Development Scenario (SDS) offers a pathway for the global energy system to reach three strategic goals: the Paris Agreement’s well below 2°C climate goal, universal energy access, and substantially reducing air pollution. The IEA assesses the status of 46 critical energy technologies and sectors and offers some general advice on how to get “on track” with this SDS approach.

Presently there is a rising concern the Covid-19 has knocked us off a path.

In the short term, the dramatic economic downturn has given rise to seeing air pollution levels drop during the “lockdown” months, but as was seen after the 2008 /9 financial crisis when the economy came “roaring back,” so did the carbon emissions.

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Solutions for Energy do need to be end-to-end and highly innovative

It is not just replacing energy sources; it is all about solution renewal end-to-end and that needs innovation
Within the energy transition, we must not lose sight of the final consumer. The final consumer of energy is going to be the ultimate arbitrator.

As we focus on the broader aspects of “energy transition” by re-engineering much of the existing infrastructure to create smart grids, provide storage, solar for individual homes, and the ability to introduce e-mobility across the transport sector we must keep the consumer always in mind. Is the alternative, those new solution more attractive?

As we seek to make a change in any energy supply or solution, we need to continually ask those basic questions innovators should always do. Has what we are offering greater utility and flexibility? Is the alternative more connected, more informative, and helpful? Does it provide better value than the existing solution? Simply, what is in it for me?

These are the connecting points to the end-user. They “feel” the value of the energy transition in benefit; in energy security, increased choices, and greater involvement in handling their own energy costs and local energy design choices, they see the “effect of change.”

The nature of the energy landscape will require the transformation of businesses, the push to find and develop new market dynamics and embrace government policy and regulations in an orderly and planned way. Still, above all, it needs to offer value, appeals, and that “compelling” reason to make a change.

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