Delivering Future Impact on Performance
As demand is more volatile today what becomes more important is the work to be done, not the work done.
Surprisingly Adam Smith identified this important difference back in 1776.
This can be explained as the work done is the accumulated knowledge, which has built up and been embodied in the firm’s results with the innovations achieved in the past and is seen as the tangible capital.
The work to be done is how well it can adapt to change. In the past century, we operated in the mass production era, with systems with standard goods and stable market conditions, the work done was equivalent to the ‘work to be done.
In today’s global market, with its rapid technology diffusion, disruptive and constant change with an emphasis on servicing the work to be done is more important than the work done and intangible assets are fundamental to this. Continue reading “Transforming What? Delivering Future Impact”
