The last five yards – the really hard part

Innovation Project ExecutionIt seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming towards boils down to the judgement of a ‘successful execution’ or not.

It is this last, hard five yards of all the work that went into something, which can make or break so much of the efforts that have gone into this emerging ‘commercial life’ of our new innovation activities.

We should regard the back-end of innovation as the rugged part
Continue reading “The last five yards – the really hard part”

Mission Critical for Innovation – Final Delivery

Why is it that for some organizations innovation seems to be mission-critical and incredibly rewarding yet for the majority, it remains at best an unfulfilled promise, never in the core of the business?

Why does innovation present such a stark choice, often fraught with difficulties for many, yet so simple and successful for the few? Innovation delivery is one of those differentiation points.

Let me suggest here nine points needing your consideration when it comes to thinking through the innovation back end delivery part.

Execution as I have outlined in a previous post is the final rugged frontier– the tough one to truly master as it is so variable in its makeup. Just consider: Continue reading “Mission Critical for Innovation – Final Delivery”

The rugged final frontier of innovation – Execution.

I always smile when people talk about the ‘fuzzy’ front end of innovation, fuzzy tells a story but I think we should name the back end of innovation as rugged to tell an equally important story.

This is the end where the ‘last five yards’ separate the winners from the losers.

The race before then has been made up of often huge quantities of stamina, fortitude, planning, exploration and getting into that necessary innovation rhythm to get yourself within sight of the finishing line, the point when the product, service or business model has one final gasp and passes over that internal finishing line.

The critical passing-through and launch phase where the finished concept goes through that clear defining moment, out into judgement day, where we enter that hostile environment, the marketplace, sometimes too loud cheers, sometimes to defining silence.

Welcome to the real world of judgement where those experienced enough in frontier-ship knows the terrain they are passing over, certainly not for the first time and can manage this again to have a further final successful outcome- better sales!

Hitching your wagons and moving out for the first time. Continue reading “The rugged final frontier of innovation – Execution.”

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