Tackling innovation | Paul4innovating Innovation Views

The role senior executives must fill for innovation success

Jeffrey Phillips of Ovo Innovation and I wrote a White Paper, we called our foundation document, on “Accelerating or inhibiting innovation – understand your role for innovation success”. You can read the full paper here

We strongly believe there is a real Innovation leadership gap

My last article “Developing talent to drive innovation” was questioning the spending of new funds on developing talent for innovation, unless the organization and its leadership is not clear on what it is specifically looking for, or how it is prepared to back their words with specific actions beyond ‘just’ new funding levels, then this might not be money well spent.

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Developing talent to drive innovation

I recently participated in a survey for APQC that was looking to identify the hot topics within product development and innovation. One or two hot spots surprised me, others less so.

In the round-up of results almost two-thirds of survey respondents have placed refining the identification of customer needs and remaining competitive in terms of profit at the top of their product development agendas. I like the increasing emphasis on identifying customer needs

Among the potential research areas respondents were asked about, they felt that developing talent to drive innovation was the most important. The second one was around rapid product development: How to Move Products to Market Faster.

The one that really caught my eye was organizations have allocated the most funds to improvement in developing talent to drive innovation. This is heartening but also a worry.

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Facing the future or staying locked in the slow lane of the past?

Today we face unprecedented change; organizations are being hit on multiple sides, often by a bewildering set of forces to make them feel the immediate need is to go back into themselves, to be more inward than looking out and being open to facing the future. There is this feeling today of being battered. Organizations are feeling the full force of the winds of business and global change.

Stopping, reflecting and then moving on.

Organizations are grappling with how to navigate through an unprecedented set of early 21st century challenges. How can they adjust to a more open and transparent world, a more fluid and adaptive one, that needs to be replacing the one we have been operating within all of the last century? One that seems to work no more as its very foundations seem to be crumbling. Organizations are in a period of relearning and understanding these ‘new’ forces at work. Continue reading “Facing the future or staying locked in the slow lane of the past?”

Innovation requires the nesting of all capital

Innovation cannot exist without all the capitals that contribute to its make-up. Yet we simply fail to appreciate all the capitals that innovation requires. It is a real pity as they are truly nested.

Equally many innovators are simply not prepared to put in the necessary work to achieve this understanding and the organization’s innovation looses out, stuck in perpetual incremental mode, lacking in anything really new or radical.

All the capitals ‘fire’ innovation. They make innovation combustible.

More often than not when we talk within business of capital we tend to default to the financial kind. Of course providing the financial capital into innovation is vital; it provides the potential ‘burn’ but what is often understated and certainly under-appreciated is the other capitals. These have been ‘tagged’ under intellectual capital or are often ‘lumped’ into our intangible assets.

What we need is to recognize the real “nesting effect” all our capitals.

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Seeing a business model through whose eyes?

Forget the flowery words; there is a time to deliver. I am trying to take a cold hard look at what and how we report in our organizations and use the business model.

Does it give us the level of detailed understanding to feel confident?

Let me outline some different thoughts, coming from some detailed research that is swirling around in my mind today. It’s a little complicated, but lets try.

I apologize this is a little longer than ideal so maybe take it in bite seized chunks.

Seeing an organizations business model but through whose eyes?

Is the business model important? Of course it is but how we see its value all depends on who are you, what you are looking for, knowing what provides the real value creation within that specific organization becomes important to appreciate their business model.

Understanding the business model of organizations is important, it can tell us much, if it is well designed and explained.

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Absorptive Capacity, Knowledge Management and Innovation

Let’s start with some defining statements. Innovation is totally dependent on becoming aware of external ideas and the knowledge that is needed and then translated for it to become new innovation.

We can ‘fall over these ideas’ or we can find ideas or concepts through explicit search. Then to translate these and turn them into something new and different we need to have established some sort of diffusion and dissemination processes.

Having this established as a sustaining system provides an essential source to building organizations capabilities and competencies.

The more we work external knowledge the more we potentially enhance and multiply its value from a single idea into the potentials for multiple innovations. Having a systematic framework can be dramatic for generating new knowledge and gathering ideas for new innovation potential.

Throughout this post I’ll link into previous posts that you might like to explore but this is not necessary.

The issue is how we set about adopting and adapting new knowledge.

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Alignment is needed everywhere

Alignment of Innovation to Organization's Strategic Goals — Alignment of Innovation to Organization’s Strategic Goals

Working in most organizations you spend a disproportional amount of time on looking to achieve alignment. This can range from aligning your meeting schedules to the bigger strategic issues by gaining agreement on the way forward.

I would bet you that working on alignment is certainly one of the main tasks that is sucking up a large part of your working day. Interesting enough the higher up in the organization you go, the more you have to seek alignment. Gaining alignment is actually very hard.

In corporate life we are constantly attempting to also link organizational goals with our own personal goals. To make this alignment, it requires the difficult aspect of achieving common understanding of all the parties for the specific purpose you are requiring, so as to achieve a consistency between ‘agreed’ objectives and the implementation of these across those involved.

In pursuit of alignment

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Eating yourself for lunch, unpalatable but essential to adapt

I always enjoy Steve Denning and his writing as essential reading. He has been discussing the fundamental changes taking place within the management of our organizations.

Just go over to the Forbes site for Steve’s articles http://www.forbes.com/sites/stevedenning/

Also just take a read of “Why Is Corporate American Eating Itself Alive?” about how Corporate America is practising self-cannibalism, triggered by Dennis Berman in an article in the Wall Street Journal with a message that resonates more and more today:

“isn’t it time we stop according extraordinary compensation to Corporate America’s leaders for meeting their quarterly numbers through the short-sighted tactic of self-cannibalism and instead focus the business on its true goal of adding value to customers with investments and innovation in real products and services?”

More destruction as against enlightenment or simply exposing themselves to a very thin core, leaving themselves totally vulnerable?

Steve preaches radicalism simply because he sees the fundamental changes taking place, setting in train a new set of social and economic changes. He points out we are creatures of habit but being delivered more and more is his “better, faster, cheaper, smaller, lighter, more convenient and more personalized,” and we tend to say, “Hey! Yes! I want that! And not only do I want it. I want it now! In fact, not only do I want it now. “I’ve got to have it now!”

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Piecing innovation together

When you look at all the (broken) parts within innovation it takes some time to figure out how you can piece it all together to make it a better whole improving on what you had

Innovation and its management is just this place this needs to be pieced together. It often cries out for it.

Most people that work in our business organizations are spending their increasing time in piecing their part of the innovation equation together to make innovation work and trying to improve on the existing conditions to deliver new products and services.

People are spending a greater part of their time have to work on fixing the system and its many faulty parts, let alone finding time to work on any new concept or learn differently. Is it not about time we stepped back and really thought through the design of innovation and its managing? Why is this so hard to do?

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Surfacing ten great intractable’s for innovation’s resolution

Intractable's needing resolution for innovation to flourish in organizations — Intractable’s needing resolution for innovation to flourish in organizations

So what does block innovation? Arguably there are plenty of things up and down organizations: a lack of resources, an overcrowded portfolio of ideas, a lack of dedicated people, treating innovation as one off, keeping it isolated and apart from mainstream activities. The list could go on and on, no question.

Let’s take a different perspective.
If you could ask those that lead innovation, your senior organizational leadership, a series of question that might help unlock innovation blockages would that be valuable? This would need a good external facilitator as my recommendation who has deep innovation knowledge and expertise, able to manage the ‘dynamics’ within the room.

What would happen if you could get the leadership in a room together to discuss innovation which would allow innovation dialogues to emerge? Perhaps allowing those conversations that begin to build a common understanding, a common language for innovation?

Different views can surface for the challenges but they all need addressing. Gaining a working consensus to share across the organization so these blockages can be openly discussed and in time resolved.
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