In business the future narrative is becoming vital. We all should care about the future and it becomes so important for us all to identify or not, as this gives us our identification.
I have found that narratives are becoming increasingly important to explain ‘things’. I’m re-learning this ‘art’ to tell a compelling story.
Our stories can combine much, communities can identify or reject, we can begin to explain complex stories by presenting a well-designed narrative that presents the arguments. It can explain the connections and outline the issues, both in terms of risk and opportunity. I think business narratives will become essential for our organizations to use to explain where they are and what they see as their future.
A good business narrative should fill a real knowledge gap
Forget the flowery words; there is a time to deliver. I am trying to take a cold hard look at what and how we report in our organizations. Does it give us the level of detailed understanding to feel confident?
Let me outline some different thoughts, coming from some detailed research that is swirling around in my mind today. It’s a little complicated, but lets try.
I apologize this is a little longer than ideal so maybe take it in bite seized chunks.
Seeing an organizations business model but through whose eyes?
Is the business model important? Of course it is but how we see its value all depends on who are you, what you are looking for, knowing what provides the real value creation within that specific organization becomes important to appreciate their business model. Understanding the business model of organizations is important, it can tell us much, if it is well designed and explained.
I’ve been watching the debate for the Presidency of the United States and thankfully the second one became a more ‘alive’ one, where you felt some real tensions on different issues. One of the most central discussion points was around jobs- creation, partly from bringing them back to America, and unleashing the Entrepreneurs from all that ‘crushing’ burden of bureaucratic ‘red’ tape but lacking in real specifics.
Innovation I noticed came to the rescue as that ‘certain’ word needed to be played, like a cloak you can hid behind, so the person waving its potential in magic dust will make us all feel happy, that it will solve most of our problems. Apple was raised in the questions asked and how can the jobs overseas be brought back to the USA? President Obama stated some of the jobs lost will not come back, those that are low skill, low wages and he wants to achieve high skill, higher earning jobs. I’m sure both candidates would want that and both know certain jobs will never come back.
Will Apple invest back in the United States in manufacturing unless there is a fundamental change in policy or consumer sentiment? They are more likely to invest on consumer sentiment than just policy alone, if it changed and suddenly there was demanded “I want home-made products, made within the US 100%” stamped upon them. Customers voting with their feet and wallets can deliver more than policy incentives alone. Pride of ownership might even replace status in ownership. Continue reading →