Don’t let anyone tell you it is easy to run your own business, it is far from that. I thought I’d write about what and where it has meaning for me in this “finding our true purpose”. Here are some of my thoughts, some a little raw, others well-baked, even some half-baked!.
Running your own business is full of uncertainty, doubt and risk. Equally, though, you have a level of independence and this does permit you to respond quickly. It can offer higher degrees of flexibility, allows you to pursue what you think clients really want, not what others above you are imposing as template solutions, or their personal views. Finally, you can explore the options to deliver, as in my case, services, in your own unique style that often work far better for clients needs.
You are not accountable to anyone, apart from the wife and the bank manager, always looking a little harder at you, that small business owner needing to deliver. In between these two ends of independence and the uncertainty from the dependence a few clients you might be relient on constantly moving the goal posts, there are quite frankly, lots of raw emotions. The best part, for me, is a growing confidence that I am operating many times in the ‘zone’ of client needs, that they require out of innovation. The downside I have to admit is there is an awful lot of hard work that needs to go into this so as to get you there.
My Business Model gets a constant bashing.