Dealing with Your Darwin Effect through Innovation

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I have been working away, as my labour of love, frustration and sheer determination, on my thinking through the ‘harnessing’ of the dynamics within innovation, to offer organizations their innovation fitness and future landscape design, so as to radically alter their present capabilities and capacity to innovate.

The aim is to relate these to where your organization is in their existing capabilities, where they need to go, in identifying and clarifying the necessary capabilities they need to have, so as to achieve certain strategic goals and then, “we”, together, collectively prioritize the critical ones as ‘must have’ and then set about filling the gaps.

This is the innovative fitness journey needed to be travelled.

The building of those more ‘dynamic’ capabilities and competencies are the ones you need so as to provide for a more dynamic innovation environment and deliver unique capacity for your ongoing strategic goals.
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So Welcome to the Age of Digital Innovation

New age of innovationDigital technology is about to become the precursor for all the changes we have put off for years within our organizations.

We need to radically improve our abilities to engage, relate and discover new innovation opportunities at a completely different level of faster performance.

There are many issues both strategic and tactical to work through, to extract the rich potential from any digital transformation for new innovation growth outcomes

The final part of a seven-part series – new dawn or your worst nightmare?’
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Lay out the path, get out of the way but give me ambition please.

European Commission and FlagToday we see a new commission elected in Europe. As a European you always want this to be a new beginning, a new hope, having plenty of ambition, perhaps a new start for Europe.

Jean-Claude Junker has become the new president of the European Commission and along with his new Commission team has been setting out their priorities for regaining momentum for Europe.

I was re-reading Mr Junker’s policy agenda based on “Jobs, Growth, Fairness and Democratic Change” and you realise not just the complexity and challenge all this entails, bringing 28 countries along still, it seems, a pathway that still talks “a single union.”

It prompted this post.
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Three Horizons – fields of future, full of foresight.

Three Horizon Book Bill SharpeI’d like to relate to parts of a book that came out in late 2013 from Bill Sharpe, actually more a booklet, called “Three Horizons: The Patterning of Hope”, published by Triarchy Press, has some really helpful insights that is truly fields of future, full of foresight.

In this book, Bill outlines his distinct ways of creatively working through many of the unknowns, by framing and connecting through the Three Horizons, (3H) as his contribution to the patterning of hope for all our futures.

I draw out a lot from his thinking, experiences and approaches within the book. Some of these initial thoughts outlined here, re-affirm my own thinking and focus on the 3H, specifically for innovation and its management.

Here are some of the ‘triggers’ I connected with strongly from his book:
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Reflecting on the Three Horizon Model for our Innovatation in the Future

Business as usualThere is that prevailing sense that we are just managing the business, as usual, leaving many increasingly uncomfortable and feeling exposed to concerns over innovation in the future. Why?

Our businesses are not adapting fast enough to changing conditions in the market, often lagging in the competitive race to update and keep relevant.

Businesses are struggling with conflicting knowledge flows and incoming intelligence, just simply managing their talent to keep them relevant, engaged and outwardly orientated.

They need to constantly adjust and adapt to the demands and challenges within the societal conditions, environments and markets, grappling with constant shifts in consumer demand and coping with the declining natural resources and what all of this might mean.

We are often short on foresight and certainly struggling with growing complexity.
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Asset Orchestration is Required for more Dynamic Innovation

to orchestrate 5We all should recognize the incredible power of orchestration that is needed in innovation to bring the initial idea into a final successful commercial concept.

We have an ongoing need to create, extend and modify resources constantly and to achieve this we need to orchestrate and enable those resources to exploit and execute our innovations.

We need to ‘asset orchestrate’.

One of our blind spots is perhaps the focus on pursuing and organizing around innovation just within an organization and not being as aware of all that is externally going on around us.

There are continued and rapid shifts taking place outside the walls of our organizations, constantly occurring and changing, often it becomes a ‘race’ between spotting an opportunity and executing on it before your competitors do, or the market further moves on and it becomes a lost opportunity to have exploited.
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Risk Is Understanding Your Scope of Reach Should Exceed Your Grasp.

Mans reach and grasp.We were not born as risk-takers but we can develop it through our own growing self-actualization, creativity, a pursuit for growth and enjoying that feeling of being stretched, going beyond your normal scope of reach.

Well some of us do, but sadly most tend to become risk-avoiding because of the environment they are in or have been associated with for long periods, where avoidance rubs off, it seeps into the soul.

Many enjoy being simply ‘passive’, avoiding anything that smacks of being ‘proactive’; it is safer to be ‘reactive’. Innovation and heaven can equally wait.

Putting it simply most people and organizations are just afraid to take risks and this fear takes over and drives their choices. Innovation is certainly something that suffers from this fear of risk.

Organizations miss critical opportunities, individuals fail to speak out and argue for a given change or innovative idea. We can simply stop growing, to want to become something more, we take the easy option, we avoid risk.
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Building upon four key wealth creating pillars

Wealth creation 1Most rooms we enter have four sides and are traditionally built on a standard four-pillar design; they provide the structure to build upon.

Presently in many of our economies, particularly in the West, we are struggling to find real growth; we are limited in our wealth-creating possibilities.

Why is that? Our structures seem to be weak, not strong. Continue reading “Building upon four key wealth creating pillars”

Exploring Diffusion and Adoption for Innovation – Part 3

Dealing with DarwinThe future within our engagements will determine diffusion and adoption- part three

One of my favorite books is “Dealing with Darwin– how great companies innovate at every phase of their evolution” written by Geoffrey Moore. It is well worth a read.

When you work through his other books and connect thinking of “Crossing the Chasm” and “Inside the Tornado” you really appreciate the learning stories coming out of Roger Moore’s studies of the Technology Adoption Life-Cycle.

We all need to rethink a lot as the new challenges come rushing towards us.

In his work, Geoffrey Moore talks about ‘traction’ and I think this is a great word for thinking about how to gain diffusion and adoption in product, service or business models, to gain market and customer acceptance.
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Exploring Diffusion and Adoption for Innovation – Part 1

Theory and RealityThe future within our engagements will determine diffusion and adoption- part one.

According to Professor Clayton Christensen and drawn from his book Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change”, by Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth published by Harvard Business School Press, the only way to look into the future is to use theories.

The best way to make accurate sense of the present, and the best way to look into the future, is through the lens of theory.” The theory of innovation helps to understand the forces that shape the context and influence natural decisions.

This might not be fashionable for many because as soon as you introduce “theory” into the discussion for many of my practical colleagues they want to dismiss it.

Going back to Christensen “good theory provides a robust way to understand important developments, even when the data is limited. “Theory helps to block out the noise and to amplify the signal”.

Diffusion of Innovation Theory is important for our innovation understanding
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