Making a compelling business case for an integrated innovation framework

How do we manage future discussionsAs innovation becomes a more consistent requirement rather than an occasional exercise, it must align to strategic goals and become part of the planning and execution cycle in more aligned ways.  

An increased focus on innovation as a consistent discipline requires significant reflection on what needs changing, what impact this change will have and how do we proceed to implement it. This requires senior management attention because of the significant organisational impact.

The leadership within an organisation provide the linkage into the strategy, provide the framework and set this in the context of the vision and goals needed to be achieved. You, as the innovator, seek out the synergies between strategy and innovation, between innovation and capabilities, between culture, the environment, the process, structure and routines and how it all should be governed.

The compelling value is in having an integrated innovation framework

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I keep arguing we all need to seek out innovation alignment

Innovation needsAll too often strategy is not influencing the behaviours and outcomes around innovation, it is simply allowing them to be left to chance.

Innovation is being ‘pushed down’ the organisation for others to interpret and offer their answers. They execute to their own understanding and often the innovations end up as not strategically aligned.

That is plainly wrong, not knowing the strategic objectives it is one of the principle causes of innovation failure and requires fixing.

This poor strategic understanding creates a lack of alignment and directing innovation. If an organisation lacks top leadership engagement it becomes, for many, the reason why they seem to just simply ‘limp’ along in their innovation activity, delivering ‘simply’ incremental outcomes. The more radical innovations can never emerge if these do not have the close alignment to the Corporate vision or objectives and leadership engagement..

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Closing the innovation leadership gap

Closing the Innovation Leadership GapWe cannot get away from the reality that in most of our organizations we have a disconnect going on around innovation.

Research shows a lack of engagement around innovation by non-managers, also there are claims through studies that 7 out of 10 of employees do not understand how they can make a worthwhile contribution.

The cynicism around innovation has turned it into nothing more than a buzzword for many, not taken with the seriousness that it really deserves for sustaining growth within organizations and achieving broader engagement to make this happen.

Innovation is treated as more the opportunity taken when it fits and works, often toned down when it does not. There is often a total lack of sustaining strategic commitment to innovation.It is just not integrated into the core of the organization.

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Balancing Our Innovation Understanding

Balancing the equationRecently I have been hearing of a lot about different innovation equations that will deliver the value on the efforts you put in.

I think the activity behind all of this is actually very encouraging, it shows the current dissatisfaction with what we have and the quest for providing a formula for overcoming this ‘present state’.

I think they are all contributing to a promising future. Yet we need to consider the balance within any innovation understanding or equation to derive its real value.

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Seeking common cause through innovation

Although it is simple to state, creating a common language for innovation is very hard, demanding work. To begin to create it, then to gain a broader identification with its make-up and then to build upon it requires some dedicated time and effort, but above all, it needs recognition of its importance to obtaining a sustaining innovation entity.

Yet there is incredible sustaining value in achieving a common language. In the work that Jeffrey Phillips and I have been undertaking we see the Executive Innovation Work Mat  and its seven connected parts we really saw language, context and communications, as central to any innovation initiatives to work towards.

The Executive Innovation Work Mat

Languages unites us or divides us

Language can have the power to unite us or potentially divide us. Developing a language to unite us in our innovation efforts goes some way to reduce disagreements and egos, that can block success. To create an environment for innovation, to offer within a set of governance, process and functional structures, to build a culture responsive, we need this common cause, this central innovation language, our clear unifying context.

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From a buzzword to the imperative

I keep coming back to the leadership of innovation; we need to move it from the peripheral to a more central one. This is not so much in a leader’s desire and need for innovation, which always seems well stated, but in their ability to lead it, to have it not just in their mind but in their real follow-through, in action and attitude, in their deepening engagement and involvement to it.

“Leadership for innovation can’t simply be delegated”, so tell me how many times have you heard that one? Yet it always seems to be pushed down the organization when you look a little closer. Running a day-to-day business, reacting to the events, achieving the performance to maintain the momentum, planning the future is demanding but innovation is absolutely central to sustaining and securing the future but does it really get enough of the CEO’s time? I think it should figure more in their time but how can this be achieved?

I certainly don’t envy global leaders in trying to balance all that is crowding in on them, that is making up their daily, weekly and monthly agenda’s. Something always has to give and innovation is one of those malleable parts whereas other more pressing ‘demands’ are more real, tangible and definitive and  innovation gets constantly squeezed out at the top. Regretfully for many it does seem innovation ends up as important but not urgent for them to focus upon.

The management of innovation is the management of attention.

I find this an interesting observation. Achieving the management of innovation requires the management of attention was a view outlined by Andrew H. Van, a Professor of Organizational Innovation and Change back in 1986,where it was suggested for management that “the awareness of need deteriorates and their action thresholds reach a level where only crisis can stimulate action as they gradually adapt to the environment.”

I interpret this as Innovation does seems to get gradually pushed back, on the agendas of the CEO and perhaps even the organizations, if the leader is not being actively engaged consistently in it. Nothing has changed today; we still are not achieving this innovation attention.  It slips down their crowded agenda’s as they deal with countless issues running a business. If their organization is in that crisis then innovation will have certainly have grabbed the CEO’s attention but by then it is often too late. We do need to manage innovation more strategically.

How can we change this?

Clearly what comes towards the CEO in ongoing issues does not go away, it only seems to increase in pace and complexity.  Of course, we can call for the CEO to clear the decks and embrace innovation as central in everything they do. I think this call for his attention is not wrong but possibly naïve with what is on their plate to manage.

Where we can demand in their attention is in providing a deeper personal commitment and clearer insight into their understanding of the need to structure innovation to all its necessary alignment points, so it can deeply integrated with the strategic goals looked for. For that to happen it needs articulating somehow.

Influencing and shaping innovation

What I’d like to see is a way where the leader can influence and shape the core structures required for innovation and provide the building blocks for the organization to work within. Something that sets out expectations of where innovation fits within the growth plans and defines critical areas that are essential for innovation to link into the strategy and organizations vision.

Perhaps you can call this an innovation foundation document; perhaps you can take this even further and shape it in a more exciting, compelling format that frames the linkages and synergies between strategy and innovation, between innovation and capabilities, between culture, the environment, the process, routines and how it should all be governed.

How about a leadership alignment framework that articulates where innovation fits?

Something that addresses the critical aspects of innovation to gain a crucial alignment across the organization that provides the strategic underpinning to performance. Its aim is to promote the freeing up of people by taking away many of the debating points around innovation and replace these with a strategic framing recipe, one that looks for the organization to use it, work within it and operationalize it.  This can be dynamic in that it ‘cascades’ up and down the organization as a communicating tool, it also becomes the meeting point to work through, the common language mediation that innovation so desperately needs for all to identify with, as well as the place to offer improving and evolving leadership engagement and guidance.

Can we ask for more?

The leader’s role is to provide guidance, strategic guidance, as well as to offer inspiration and clarity to capture the real essence of an organizations desire to innovation. If we can secure their attention through this strategic framework then it becomes their commitment document towards innovation.

If we can find a clear way for them to combine both the articulating and nurturing they believe is desired for innovation, so it can flourish, as well as offer specific ways to drive and measure this, we are heading in the right direction. Then I think we achieve something important. We draw the organization in and build the innovation activities around common and essential focal points. As we ‘grow’ the CEO’s involvement and attention through this suggested mechanism, this will have a significant impact on identification, commitment and understanding that will resonate throughout the organization and perhaps become more empowering to all.

A goal and its realization

Achieving a framework that builds structure, outlines both the intrinsic and extrinsic aspects and offers the overarching common communicating language is certainly achievable. Something that is clearly articulated from the top,  then cascaded down the organization for it to be further ‘fleshed out’ within the organization, would immeasurably help innovation in the alignment to strategic goals and required attention.

If we can provide a framework that can align, that can engage, and can offer a common set of references to refer too, clearly provided by the CEO and his team, then this surely would be a valuable contribution? It would bridge that often missing element of conveying the top managements desire and commitment to innovation’s momentum. This will work down the organization to plug into and generate that much-needed identification, to energize innovation as the ‘force’ essential for growth.

I want to discuss this further in the weeks ahead as I feel we can gain some much-needed traction on this as there is a clear leadership gap on innovation, no question. I think there is a good solution. Innovation does require a constant communicating and guidance from the top and in providing an innovation alignment framework of how this all is interrelated, we can achieve the attention of management strategically and that could be a huge thing.