Why is it we always seem to fail back into the same traps or pitfalls? Bad habits seem to always reoccur even when we work on trying to eradicate them. Or we ignore the warning signs that were ‘signaling’ the problem until it is too late?
For me, innovation has eight possible pitfalls or sink holes that we need to consciously try to avoid. Some are in our hands, others are clearly out of our hands but all we can do is try to be aware of them so we can avoid them the as best we can. We sometimes need to be more prepared for these traps based on our judgement and experience.
1. Failing to make innovation explicit
If we don’t set the appropriate context, provide the background understanding or provide what we know up to now, we leave our ideas, innovation or intents far too open. We end up with thousands of ideas, with 95% useless as the context was not explained. Meeting agenda’s that have no structure do the same thing, we end up rambling and in a worse outcome than when we started. Making innovation explicit and aligned to the organizations vision, its objectives, its strategy and knowing what is core and what is not, makes innovators activities far more explicit.
So why did I call this blog post “client engagement- full of whipped cream and lumpy gravy?” Often both are ‘heaped’ onto the poor (final) solution found underneath the client- consulting engagement process. Both are layered on to mask the truth that the ones responsible don’t really understand how to make this process really work.
Managing innovation suffers from this an awful lot. We do need to understand all the ingredients that make up innovation, often we just try to’ top’ them off, failing to understand everything that needs to become part of the final solution.
I’m sure many of you have witnessed or been involved in poor client- consulting engagements. Often the root cause of poor end results within this process stems from a poorly structured engagement briefing process – my lumpy gravy. This creates the effect of creating many problems in delivering back not the best advice or solution to the real problem, offering up the lashings of whipped cream to cover up the bland solution dish underneath.
The engagement process does still rankle for me as it causes many of the difficulties and tensions within the emotions that many projects seem to swing through – trusted and distrusted — loved and despised — all in equal measure where many variations could be reduced with a little thinking and challenging.
Avoiding some of the pitfalls
So I thought I’d take a look at some of the problems within the client – consulting engagement process that can mask what is really lying underneath.