Please, we need a different Innovation narrative

(Visual adapted from AFSC explaining a narrative, in this case, social justice)

I have been struggling for quite some time with innovation’s increasing difficulties in influencing growth and achieving real impact.

I see many comments on the failure of innovation, in its inability to be at the core of an organization’s ambitions for growing and changing. Actually it is a long list of issues and concerns that we so often paper over and don’t fully address. There is a time for making a real change and I feel that could be now by shifting our thinking towards innovation ecosystems.

Let’s reflect first on the constraints or barriers that innovation faces, much self-imposed.

Innovation “fights” to attract resources, to gain management attention or to appreciate fully the difficulties and uncertainties in the time it takes, in its potential risks and its need often for a more ambitious and bold commitment of support and belief.

Our innovation processes stay locked in islands of knowledge, stubbornly not flowing across organizations, informing others and giving the right levels of insights, support, or collaboration needed. Innovation software management continues to be sold piecemeal, so often just bolted onto the other selected parts already in place, not being optimized.

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Innovation Passion led me here

So many multiple strands constantly need to be pulled together to build a complete innovation picture.

We need to build theories, explore multiple connections, and build continuously on the patterns, the signals, and the interactions by extracting from all the different ‘cells’ of knowledge we all possess, which makes the application of innovation often highly unique to each of us.

Innovation ‘speaks to us all in different ways and has multiple meanings.

Then, when we grasp what we understand, we have to translate these thoughts into practical, workable solutions. By sharing, you learn and continue to build on this knowledge. You actually blend your own creation and learn from others, and that combination effect curates even greater knowledge and application.

To build a comprehensive view of any innovation built in a digital world needs is bringing together multiple strands of understanding, and that is tough, demanding and time-consuming.

Innovation needs to speak to us.

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Establishing an innovative business platform adoption approach

The Combination Effect for Adoption in today’s world

The level of interest in business platforms in the B2B space has rapidly grown. Platforms are more viable and relevant today than ever. The platform’s ability to offer multiple values will influence many of the client’s adoption decisions over the choices their business will engage with.

I wrote a recent article on my ecosystem and platform posting site, “Exploring points of value in adopting business platforms.

I suggested in this post, “Platforms allow you the opportunity to innovate in very different ways. They can add value through collaborations that can add more to the internal efficiency options through learning and sharing. Platforms help manage the difficulties of transitions we are all undergoing and change how we see the world through a broader collaborative set of lenses.”

Recently in Stanford Social Innovation Review, an article on the “Adoption of Innovation” by Benjamin Kumpf & Emma Proud is well worth the read as adopting any innovation process is a tough, slow one.

They take a position on looking at behavioural approaches suggesting when behavioural insights have been adopted, innovation has ceased to be “innovative.” When a method, technology, or approach to a problem has moved from the experimental edges of an organization to the core of its work: no longer a novelty but something normal and institutionalized. My fear here is this becomes “static” and losses its dynamism.

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New innovation approaches to counter the fear of Business Contagion

Choosing new innovative approaches to counter the fear of Business Contagion

What has been changing in how we approach innovation, and have we taken the opportunity to radically revise the innovation system and process accordingly?

Many of our innovative approaches or systems are based on very often just an internal perspective, restricted in available resources and limited knowledge and insights, often constraining the evolving new solutions and then limiting the impact and outcome.

For many years open innovation has been encouraged to be adopted to break out of this very narrow internal focus. Having a real diversity of opinion with this greater access to different knowledge and experiences does open up our thinking, but it is, on its own, not enough to make a real difference, especially in times of acute change. We need to put to use a different innovation model or approach.

We are at the cusp or already into significant changes to how the world, society and we as individuals will manage or engage going into the future.

This is my second post discussing the belief that we are being to see a real contagion breaking down how we have been operating and living in the world.

We are facing the potential of unprecedented change, and we need to recognize how a different approach to innovation can help offset or mitigate many of the destabilizing aspects and provide a pathway to managing differently in a new environment that will inevitably come from this contagion.

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Positioning my innovating approach

I want to find a new way of approaching innovation, a new positioning, and these are my opening statements to be questioned and built upon Chasing dedicated focal points, looking for big transforming “impact points”Helping to deliver them Opening need to achieve This needs to be complementary, synergistic, clarifying and building new intersections of opportunity … Read more

Innovations Degrees of Connectivity, Interactivity and Sharing for Ecosystem Design

The three degrees of ecosystem design- the innovating equation

In any ecosystem thinking and design, we do need to find this “sweet spot” for encouraging more innovation. For me, it is the ability to build the dynamics within the involvement required.

We live in a world where we are having greater connectivity than ever before. We are increasingly engaged in far greater interactivity with easy access to social and organizational tools than ever before.

We are encouraged to share what we know increasingly so others can build on this, or shape its original concept into a different value proposition simply by having that triggering idea and seeing the ‘possibilities’ to build upon it.

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Tackling Societal Challenges through innovation ecosystem application

Societal Challenges
Tackling Societal Challenges with Ecosystem collaborations

Perhaps why innovation feels somewhat flat (well for me) is our organizations and societies are utterly failing to allow us all to step up in innovation to tackle those huge societal issues; those massive, growing problems that are swirling all around us.

We need to shake out of our lethargy and really begin to attempt to solve the real issues of our time. Some organizations are clearly working on and trying to draw attention and gain greater engagement but we need a much greater concerted effort to focus on the big societal challenges.

Global warming, rising health issues, finally cracking cancer, malaria, dementia, finding different solutions to the ageing within society. How are we going to tackle the rapidly depleting natural resources, the future conflicts over water, food, or energy? These are big, hairy, audacious gaps to be resolved.

Are we capable or simply just avoiding these BIG challenges?

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Innovation Ecosystem Understanding through an AI-driven approach

I always find it interesting when different though-strands seem to collide. You can put that down to serendipity, fate, luck or just being in the right spot at that time. I have always been a fan of the book “The Medici Effect; breakthrough insights at the intersections of ideas, concepts and culture” by Frans Johansson.

I like to think I am often colliding at the innovation intersections where I keep finding lots of synergies that feed my research and innovative curiosity to support others.

For the past six or so weeks I have been looking into Ecosystems and one of those (famous) strands took me to “Natural Language Understanding” and I read an article by Mark Seall, Head of Digital Communications at Siemens called “How AI is shaping the future of marketing communications” and it got me curious.

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Innovation, ecosystems, platforms and the promise of more to come

Digital Transformation

Jeffrey Phillips and I are launching our fourth collaboration together, this time we are exploring innovation ecosystems and the growing impact they are having in the business world through their ‘conecting and collaborating difference’ that can lead to vastly different final customer experiences.

I just want to reaffirm what he has written on this, originally over on his site.

This is what he wrote:

Innovation, ecosystems, platforms and more

“I’m pleased to announce that Paul Hobcraft and I will be working together on a number of posts that relate to some discussions we’ve had about innovation, more specifically how innovation must evolve from creating interesting but incomplete solutions to understanding how customers want to have interesting, seamless experiences.  Over the next few weeks we’ll be writing posts on a new shared website that examine the state of innovation, and provide a reason we think so many innovation outcomes fail to achieve their goals.

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Innovators – are you thinking about Ecosystems?

Business Ecosystem Trends
Business Ecosystem Trends by Deloitte

Thinking about ecosystems certainly allows us to go out of our normal scope of internally generating new products.

It opens up a host of possibilities, that can add significantly to a new service design, new capabilities and solving more complex problems.

In opening up to managing within ecosystems, you begin to see your ability to contribute and tackle societal problems within a collaborative system.

You can see new opportunities that can allow you to enter new markets that would have been impossible as an individual organization.

You begin to see the power, scale and strength of having the collective collaborative ability to extend beyond more traditional thinking design. You go beyond the utilization of leveraging existing infrastructure, building on others’ specializations and leveraging through technology powerful new concepts to tackle increasingly complex innovation design.

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