Jeffrey Phillips and I are launching our fourth collaboration together, this time we are exploring innovation ecosystems and the growing impact they are having in the business world through their ‘conecting and collaborating difference’ that can lead to vastly different final customer experiences.
I just want to reaffirm what he has written on this, originally over on his site.
This is what he wrote:
Innovation, ecosystems, platforms and more
“I’m pleased to announce that Paul Hobcraft and I will be working together on a number of posts that relate to some discussions we’ve had about innovation, more specifically how innovation must evolve from creating interesting but incomplete solutions to understanding how customers want to have interesting, seamless experiences. Over the next few weeks we’ll be writing posts on a new shared website that examine the state of innovation, and provide a reason we think so many innovation outcomes fail to achieve their goals.
From that assessment we’ll look at what customers really want: solutions and experiences, not discrete products. People are too busy, too harried, have too little patience and cannot keep up with technology advances. They don’t want to be forced to “stitch” disparate solutions together, and expect products, services, business models, channels and experiences to work together to provide a complete solution.
In the course of several interrelated blog posts Paul and I will be talking about innovation, the necessary “ecosystem” for success, why good innovators won’t think about products, services and business models in isolation, and how platforms contribute to greater innovation success. If you are interested in:
- Disruptive innovation
- Seamless experiences
- Open Innovation
- The “whole experience”
This new site and our subsequent posts on the site will be on point. What’s more, we hope you’ll contribute your ideas, feedback and suggestions on what we are talking about, what we get right and where you think we’ve missed a concept or an idea.
In the longer term I hope we’ll convince you that interesting innovation relies on ecosystems and platforms, and disruptive innovation creates new ecosystems. In fact we believe that along with a product manager, a new role or position will emerge that is equally important: the ecosystem manager.
But, one step at a time. I hope you’ll join us on our shared WordPress site: Ecosystems 4 Innovators, where we’ll be publishing our thinking on these and other topics. Paul has done a great job of pulling together some of our other joint material, which I hope you’ll take the time to review.”