Jeffrey Phillips and I are launching our fourth collaboration together, this time we are exploring innovation ecosystems and the growing impact they are having in the business world through their ‘conecting and collaborating difference’ that can lead to vastly different final customer experiences.
I just want to reaffirm what he has written on this, originally over on his site.
This is what he wrote:
Innovation, ecosystems, platforms and more
“I’m pleased to announce that Paul Hobcraft and I will be working together on a number of posts that relate to some discussions we’ve had about innovation, more specifically how innovation must evolve from creating interesting but incomplete solutions to understanding how customers want to have interesting, seamless experiences. Over the next few weeks we’ll be writing posts on a new shared website that examine the state of innovation, and provide a reason we think so many innovation outcomes fail to achieve their goals.
Completing the innovation design
When you look at all the (broken) parts within innovation it takes some time to figure out how you can piece it all together to make it a better whole. Innovation and its management is just this place this needs to be pieced together. It often cries out for it.
Most people that work in our business organizations are spending their increasing time in piecing their part of the innovation equation together to make innovation work and trying to improve on the existing conditions to deliver new products and services. They have to work on fixing the system and its many faulty parts, let lone work on their new concept. Is it not about time we stepped back and really thought through the design of innovation and its managing? Why is this so hard to do?
Over the weekend I was enjoying my cappuccino and suddenly it started to taste bitter, not from the actual coffee but from what I was settling down to read.
I enjoy a lot of what Steve Denning writes and his series in nine parts on “Why Amazon Can’t Make a Kindle in the USA” (start here http://onforb.es/oK1Cxh ) has really hit home on the seriousness we are facing in Western countries over innovation capabilities.
He mentions the “decades of outsourcing manufacturing have left U.S. industry without the means to invent the next generation of high-tech products that are key to rebuilding its economy”, as noted by Gary Pisano and Willy Shih in a classic article, “Restoring American Competitiveness” (Harvard Business Review, July-August 2009).
The pursuit of profit is killing innovation Continue reading