In my view any new approach to innovation needs to aim to achieve interdependent and interlocking innovation, solving problems that have not been addressed before and offering sustainable value, impact, and returns to all involved or significantly improving on the existing solutions. Today we are missing a comprehensive structure or innovation process to achieve this, we need a radically different approach to managing innovation.
I am suggesting a vertical and horizontal design applying innovation stack and building block approaches, all “housed” on a technology platform. This post explains this thinking, and validation and provides the way I envisage this.
Nothing can work in isolation.
We need an Innovation Mandate calling for a Radical Re-design of how we undertake innovation management, it is needed to bring innovation management into the 21st century in design and approaches.
I believe today; the innovation management process requires this fresh mandate to drive change to bring the process into today’s more technical period where our systems need to operate seamlessly and flow across the organization and the entire innovation process.
Innovation is a complex process that requires effective connections and collaborations among individuals and teams.
Stepping back, I want to draw down on a series of perspectives I have found invaluable. A very inspirational article by Larry Schmitt on the Innovation Stack added to my thinking about innovation stacks. Then the depth of work Sangeet Paul Choudary has explored around Platforms and his Building Block Thesis is terrific.
Both of these contributions have helped me build further upon all the diverse viewpoints and strands of thoughts I have been researching for my solution framework, one of building out innovation stacks, building blocks, and the modular and component approaches for challenging the existing designs for any innovation management process.
My fun has been piecing these together to lead me to my suggested Vertical and Horizontal Framework for achieving a different innovation management design. I will go into the final proposed components in my next post. Here I offer a different perspective of innovation that leads to proposing such a change.
Developing the innovation stack takes the view that innovation is a series of building blocks stacked on top of each other with different layers to work through. These stacks follow an established logic, such as working through idea discovery, relating to given problems, exploring solutions, and determining the final model or design and the execution delivery to achieve this. Combining these “building blocks” modularly in innovation stacks creates a unique design that adapts to your specific needs and goals.
Today, innovation processes are partly designed this way but are more rigid and hold knowledge often as “islands” within a possible solution. We can mix and match different emerging or established innovation approaches but sometimes miss valuable points and due to this lack of “being connected up” we lose flexibility, sometimes meaning and miss some of the potential value as the parts are not as well interlinked or dynamic; we screen out more than we add-in. Our approach today is to reduce complexity as early as possible and make decisions perhaps too early; we often stop the additional learning by further probing and gathering.
I believe in approaching innovation differently by combining the ingenuity of human and artificial intelligence in a more modern way, through the application of building blocks delivering specific API solutions, and innovation stacks that connect it all up, based on a technology platform that flows across all our innovation processes.
I finished my last post, “Are we EVER going to embrace innovation?” With the argument, we need to change the innovation narrative and significantly update the innovation approach and processes to meet today’s and tomorrow’s business challenges.
I am working through what I think this should become in design and application, involving providing the key innovation building blocks as components of the innovation stack, using the innovation stack to guide platform development and the platform to support this innovation stack.
It is the “fit” of this framework that needs more of my time as we need a new powerful innovation engine that leverages the strengths of each but to ensure innovation flows across organizations transparently and openly so collaborations can utilize all that we have in proven innovation thinking to take advantage of and build this out in new ways of thinking and design.
To look forward, I would argue we always need to look back and account for the progress made in managing innovation over the years. The need today is not to dispense with this but to link it fully up.
So this post reviews many great contributors to advancing innovation over the years.
Completing transitions through innovation, ecosystems and sustainability thinking
Today, our innovation activity needs to transition through collaborating and co-creating, applying ecosystem thinking and platform designs for business. We increasingly recognize the future value and impact for businesses to grow, is through combining innovation, and external collaborations, and ensuring solutions are more sustainable.
We need to have a new open architecture for undergoing this transformation that is scalable and built, combining technology and tools, for speed and effectiveness.
Making Sustainability central to innovation capability building requires a new ecosystem-designed way that connects the parts.
Let me tell you my story of what I believe; it continues to evolve
Today’s challenge is to build the capacity, competencies and capabilities to be different, more resilient and resourceful. These need to be built upon a deep appreciation of what innovation can provide; the stimulus for creative solutions that have sustained lasting growth.
Converging ideas and thinking brings out creativity and different innovative solutions
Innovation ecosystems are gaining good traction to build out a more robust innovation management system that can offer the interconnected network of organizations the opportunity to create and commercialize new ideas, concepts, products and services.
Participating in innovation ecosystems does have a number of advantages
Greater access to a wider range of resources and expertise through the bringing together of a diverse set of organizations that can bring together technologies and customer insights from different perspectives, drawing in different resources not usually available to one organization to offer a greater potential to innovate more effectively, in choice, options, shared thinking and risk.
Increased collaborations and co-creation through innovation ecosystems can foster the greater potential for collaborations and co-creations between associated parties that can “trigger” innovations that feed from these growing cooperations forming between the parties
Greater scalability and speed. By leveraging the resources and capabilities of other organizations, the potential to scale the innovation efforts in new ways, across different channels, not open to one organization and give different levels of speed from the establishment and reputations the partners have built up in their respective markets.
Greater flexibility and adaptability in different, more collective and imaginative ways. Multiple alerts to market changes, conditions and customers’ needs can stimulate a growing adaptability and solution design, more modular or progressive in response
Greater potential for sustainability and social impact. Innovation ecosystems increasingly need to be designed to offer more sustainable and socially responsible solutions,having partners who manage different parts of the lifecycle, can create opportunities in designing redundancy and ease of replacement that extends and expands a product’s solution, giving an ongoing positive impact while achieving re-occurring business success.
Having a purposeful innovation ecosystem, well-designed and built for highly collaborative partnerships can yield very different results than managing innovation alone. These are not one-size fits, the understanding of what is needed to turn an ecosystem concept into a winning one may have specific needs for one group, compared to another. Multiple ecosystems allow for the ability to bring together the specific partners needed to achieve one goal but recognize these changes, depending on the challenges and complexities of any innovation concept requiring this collaborative approach.
Innovation ecosystems should be dynamic and highly adaptive, as participants join, others leave as different solutions are sought and evolve from collaborations, co-creation, new technology and new business model emerges
The key is to create an environment that encourages and supports the flow of open sources of ideas and resources among like-minded participants and enables them to collaborate and learn from each other in mutually beneficial ways to advance their specific business.
The Winds of Change- Innovation Software facing the Innovators’ Dilemma
In my research, I am getting a real sense that the current Innovation Management Software model is about to be upended and disrupted as per Clayton Christensens’ “Innovators Dilemma.”
The book the “Innovation Dilemma” published in 2016 was written by innovation expert Clayton Christensen suggesting even though even the most outstanding companies can do everything right–yet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Today if the technology software solutions are not advancing and adapting to new ways of building open, collaborative exchanges across not just a single organization but multiple ones. This need of all coming together to co-create, often solving more complex problems, ideas are lost or not being spotted by the incumbents and over time, others recognize these “blind spots” will present opportunities to offer new approaches to solve problems.
In this book it expands on the concept of disruptive technologies, a term Christensen coined in a 1995 in an article “Disruptive Technologies: Catching the Wave”. It describes how large incumbent companies lose market share by listening to their customers and providing what appear to be the highest-value products, but new companies that serve low-value customers with poorly developed technology can improve that technology incrementally until it is good enough to quickly take market share from the established business. (source Wikipeda)
A shift in managing differently, a possible inflexion point
We are possibly at a series of inflexion points in our current business environment. Here’s one you will be required to address.
What seems to be occurring increasingly in many different market spaces is defining an opportunity that directly impacts the current status quo and then seeking to make some radical moves to achieve that differentiation. Technology is a fundamental disrupter or enabler; it is the catalyst for making this change.
Markets are changing significantly, and collaboration and partnerships are rapidly forming and coalescing around the concept of Ecosystem thinking and Platform design. This potentially is a radically different business entity design.
These might already be happening around you, changing the accepted market space or definition. Still, you are reluctant to recognize their impact or be ready to make the level of change needed to ‘ready yourself’ for all the potential disruption or different thinking these Business Ecosystem designs require and bring. Shifting to a different business model or business design is hard, complicated and systematic work. The last thing it needs is to be rushed.
The fear of the unknowns explodes upon those not ready
When the established order begins to creak and dismantle, seemingly in front of our eyes, those fears of the unknown can kick in, especially if you have been used to managing in an established (slowly) evolving way for most, if not all, of your business life.
We seem confronted with rapid change, and it is primarily within the business world related to technology and market uncertainty that is driving this. We need to counter “fear” with a different approach, recognizing most of what we feel might be the ‘unknown’ is actually ‘known.’
We need to recognize our unknowns, search out others who might be experts in that point of not knowing and gain their help in piecing the parts that might be fragmented together to bring that need for recognition and clarity in our mind.
Fear can immobilize us.
In a recent exchange I had within one innovation community discussion, it was suggested that Innovation Business Ecosystems did not have the expected uptake because of this “fear of the unknowns”.
What initially prompted this was my post on making the business case for “Thinking about Innovation Ecosystems”Well, we need to address fear to get past this mental blockage of the “fear of those unknowns”.
So this short post is on tackling fear and dealing with the unknowns.
This morning I decided to have an exchange on ChatGPT on the future of Innovation Management Software, I asked a number of questions in a short series and can well-relate to the answers provided incredibly quickly.
What do you think?
Do they make sense and are the suggestions a competitive threat or a trend towards a future that needs fully embracing before others do?
