sustaining competitive advantage

What’s Changing ? They’re Not Winning as a Company. They’re Winning as an Ecosystem.

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Those that stand alone, fall alone. It’s a tidy line to end on in the last post, but it deserves unpacking, because “standing alone” doesn’t mean what it used to.

For most of your career, competing well meant being the strongest single entity in the room. Best product, best team, best price, best relationship. You built the company to win on those terms, and for a long time, that was the whole contest. Your rivals were doing the same thing — building their own single, self-contained strength and putting it up against yours.

Somewhere in the last few years, without an announcement, some of them stopped doing that.

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Why Are We Losing to Companies That Aren’t Even Better Than Us?

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This is a a different kind of piece than usually runs here. Less explainer, more mirror — one built that is being felt perhaps by you before it needs an explanation, it needs a recognition. More will follow, in the same register.

There’s a particular kind of unease that doesn’t show up in the quarterly numbers, at least not yet. It shows up first as a feeling: that the ground you’re competing on has quietly shifted, and nobody sent the memo.

You know your position should hold. You’re the established name. The safer choice, the proven track record, the relationships built over years. In any ordinary contest, that counts for something — often it counts for everything, because most buyers, most partners, most boards default to the name they already trust. Choosing the unknown over the known is supposed to be the harder decision, not the easier one.

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Applying innovation thinking to Affordability versus Sustainability

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I recently wrote a post, “Affordability versus Sustainability – a cause to be addressed.”

That post looked at the shifts that I felt were underway in moving from a society that accepts where it is heading, in expecting “affordability” is changing as our “choice” gets constrained.

I argued there is this growing recognition that a consistent amount of crisis points are causing growing anxiety and stress, and these tensions and pressures are not sustainable, they are shifting our attitudes.

Are we appreciating that there is a fundamental change happening, and we have to have an increased sustainability focus, one that is becoming a much larger part of our thinking in the future?

So how do you vote?

So if you are voting for a continuance of affordability expecting an abundant world, then our innovation stays locked into incremental improvements to keep forcing the price down and demand up. But we are deluding ourselves.

Presently we drive efficiency and effectiveness but progressively into a crisis of our own making. Demand outstrips supply. We are consuming more than we can sustain, and something, really soon, will have to give.

Choosing Sustainability then innovation has that real chance of being radical, distinctive and providing breakthroughs that can revolutionise and change our world. It can allow us to begin the pathway back to getting our planet and its limited resources into some semblance of balance.

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China the story of innovation and disruption.

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part Image credit Knowledge @ Wharton

Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently.

Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before. They connect up lots of the “dots” we have previously been focusing upon and make them blur into one bigger dot that becomes the new norm. Think Amazon, Airbnb, Uber. Think China.

Many of these are defined today as marketplaces, where innovation has pushed the boundaries and stretched thinking to combine aspects of multiple transactions into connected and seamless ones.

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My own transformative dynamics of disruption

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The Gordian Knot We Are All Facing

I can honestly say I have been back at school for the past months. This remote learning stuff has been hard, challenging but stimulating.

Let me tell you about this as it recognises how things are changing in our world and certainly in my world, in particular. It is a very disrupting, disturbing world.

We often make what amounts to a series of mistakes, constantly extrapolating the present and layering it onto a way we see the future, based on what we know or are reluctant to give up. I’m afraid that’s not right, sometimes painfully wrong in lost time, investment and sudden realisation.

We are doing nothing but constraining the change occurring all around us at a limited pace and speed by placing the wrong lens on this.

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The essential five sense-making steps in any innovative transition

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Today’s call is for more ‘search, scope, speed, stretch and scale’ irrespective of the challenge being worked upon. These are essential steps in any transformation work, in any innovation undertaken to take discovery through to commercialisation.

Applying the innovation lense to the energy transition requires a significant need for innovation in all it does to undertake the transformation needed. It needs to apply these five steps within any innovation thinking.

The five aspects of search, scope, speed, stretch and scale are highly relevant to the success of any innovation introduction.

So we need to think through the five essential needs within innovation when applying innovative thinking to the Energy Transition, a growing focal point of my work.

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My multipliers for innovation at the Front End of Energy

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Following my last post, “I aim to put more innovation into the front end of Energy“, I want to outline why I am focusing increasingly on this front end of the energy transition (FEE) within my innovation work.

For me, it is the ability to apply the “multiplier effect” to any discovery and validation that accelerates the understanding of where the potential growth and impact points of a new business opportunity can occur.

Today, we are all trying to piece together the Energy Transition.

The claim is that there are solutions abound to move us towards the Energy Transition we all need of clean, reliable, energy built upon renewables, but I honestly don’t share that current optimism; we actuaölly have an awfully long way to go in discovery, application and adoption.

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I aim to put more innovation into the front end of Energy

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I see the front end of energy as the critical feeding-in point for the energy transition. So what does this mean exactly?

The front end of energy for me is the point of discovery and validation. It is the place I feel I can make the best contribution within the energy transition. The discovery is where the stimulus and catalyst point to take an idea to commercialization. 

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The value of three horizon mapping for a Sustainability Journey.

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Sustainability is one of the hottest topics in the business world at present. There is a hunt to find a new growth engine for a business and fundamentally show the pathway to a sustainable future.

A sustainable future that mobilizes action in searching for new economic thinking. One which incorporates a more circular model of management that builds a more purposeful recycling approach that has the objective to reduce the pressures on our use of precious minerals and resources and current consumption patterns.

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East meets West in understanding Innovation Cultural Orientation

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East and West- the different meeting points in understanding

I lived for about fifteen years in Asia and the before, and in the in-between period, I travelled around the region a fair amount.

Today less so, but ask me where I want to go, and it is back to my city for twelve plus of those years, Singapore.

Some events today set me thinking that resulted in re-issuing this post, shortening it down a bit. Often we do not stop and think of the real differences culturally in how we want to0 engage and build relationships between the East and the West

Participating in business and engaging socially with Asia, watching how Asia has evolved has been a real experience that stays with you as something hugely valuable. It partly shapes your thinking and how you look at things going on in the world.

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