The future of business is building around the relationships you are forming, the level of participation onto platforms and building ecosystems. These form relationships and networks to accelerate your potential innovation solutions
Applying ecosystem thinking to innovate complex and challenging problems
“Opening up our thinking towards ecosystems will have a powerful effect,
it alters the way we will approach problems today and in the future,
ecosystems offer a greater potential for collaborative growth, impact and sustaining innovating value”
Our understanding of innovation is changing; we are evaluating and changing our existing focus from closed (internal orientation) into open and far more collaborative innovation (external orientation), with our collective thinking offering the acceleration into improving our innovation performances, leading to higher chances of achieving greater impact and success.
The search is seemingly on to find greater value, which will increasingly coalesce around different innovation ecosystems. In many different ways, we need to form significantly more relationships that increasingly matter to each organization, add value and insight, and bring external expertise inside to work on ‘greater’ innovation solutions.
The Winds of Change- Innovation Software facing the Innovators’ Dilemma
In my research, I am getting a real sense that the current Innovation Management Software model is about to be upended and disrupted as per Clayton Christensens’ “Innovators Dilemma.”
The book the “Innovation Dilemma” published in 2016 was written by innovation expert Clayton Christensen suggesting even though even the most outstanding companies can do everything right–yet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Today if the technology software solutions are not advancing and adapting to new ways of building open, collaborative exchanges across not just a single organization but multiple ones. This need of all coming together to co-create, often solving more complex problems, ideas are lost or not being spotted by the incumbents and over time, others recognize these “blind spots” will present opportunities to offer new approaches to solve problems.
In this book it expands on the concept of disruptive technologies, a term Christensen coined in a 1995 in an article “Disruptive Technologies: Catching the Wave”. It describes how large incumbent companies lose market share by listening to their customers and providing what appear to be the highest-value products, but new companies that serve low-value customers with poorly developed technology can improve that technology incrementally until it is good enough to quickly take market share from the established business. (source Wikipeda)
I have always welcomed the KPMG LLP-sponsored InnoLead benchmarking report; this is for the third year.
I received a note from Scott Kirsner, who leads the team at Innolead, and he offered me a chance to read the report before its official release today at 12 PM ET time and suggested I can post anytime, so here goes. This is longer as a post as this benchmarking report brings out a lot in my view.
This report provides a definitive innovation benchmarking document for leaders in strategy, R&D, design, and other innovation roles inside large organizations. It includes survey data, interviews with senior executives, and perspectives from KPMG leaders.
The report link “Benchmarking innovation impact from InnoLead” by @innolead and @KPMG_US does offer an excellent stimulating overview that still reflects on so much of what still needs to be done in the innovation world.
The report, as suggested in the opening Welcome by Cliff Justice, U.S. Leader, Enterprise Innovation at KPMG, does provide a variety of ideas and considerations for those seeking innovation understanding.
What was collected was 216 qualified survey responses from professionals working predominantly in innovation, research and development, and strategy roles, and conducted eight interviews with senior leaders at companies across a wide range of industries, including Colgate-Palmolive, Mastercard, NASCAR, and Entergy, the New Orleans-based utility operator.
A shift in managing differently, a possible inflexion point
We are possibly at a series of inflexion points in our current business environment. Here’s one you will be required to address.
What seems to be occurring increasingly in many different market spaces is defining an opportunity that directly impacts the current status quo and then seeking to make some radical moves to achieve that differentiation. Technology is a fundamental disrupter or enabler; it is the catalyst for making this change.
Markets are changing significantly, and collaboration and partnerships are rapidly forming and coalescing around the concept of Ecosystem thinking and Platform design. This potentially is a radically different business entity design.
These might already be happening around you, changing the accepted market space or definition. Still, you are reluctant to recognize their impact or be ready to make the level of change needed to ‘ready yourself’ for all the potential disruption or different thinking these Business Ecosystem designs require and bring. Shifting to a different business model or business design is hard, complicated and systematic work. The last thing it needs is to be rushed.
The fear of the unknowns explodes upon those not ready
When the established order begins to creak and dismantle, seemingly in front of our eyes, those fears of the unknown can kick in, especially if you have been used to managing in an established (slowly) evolving way for most, if not all, of your business life.
We seem confronted with rapid change, and it is primarily within the business world related to technology and market uncertainty that is driving this. We need to counter “fear” with a different approach, recognizing most of what we feel might be the ‘unknown’ is actually ‘known.’
We need to recognize our unknowns, search out others who might be experts in that point of not knowing and gain their help in piecing the parts that might be fragmented together to bring that need for recognition and clarity in our mind.
Fear can immobilize us.
In a recent exchange I had within one innovation community discussion, it was suggested that Innovation Business Ecosystems did not have the expected uptake because of this “fear of the unknowns”.
What initially prompted this was my post on making the business case for “Thinking about Innovation Ecosystems”Well, we need to address fear to get past this mental blockage of the “fear of those unknowns”.
So this short post is on tackling fear and dealing with the unknowns.
This morning I decided to have an exchange on ChatGPT on the future of Innovation Management Software, I asked a number of questions in a short series and can well-relate to the answers provided incredibly quickly.
What do you think?
Do they make sense and are the suggestions a competitive threat or a trend towards a future that needs fully embracing before others do?
Transformational innovation is increasingly needed to cope with the change needed in many organizations to find a new or repositioned value proposition.
Transformational innovation is one of the hardest, if not the hardest, to achieve. When you are required to become (really) different at the core, you face the inherent conflict that making change is where clear leadership can only bring about, guiding the changes required through this highly disruptive period and providing the compelling story of the compelling future that provides a fundamentally better state than the one occupied today.
We have many innovation outcomes to choose from, including incremental, distinctive, radical or disruptive. Today we focus more on open innovation where a greater external diversity combines with internal expertise to generate the potential for something fundamentally different. Today we have technology as an enabler and applying innovation ecosystem thinking in designing open platforms so this network of experience can be exchanged, shared and developed.
Yet transformational innovation does require something really different.
To become different, you have to go beyond adding innovation at the periphery, bolting new concepts onto the existing core, you need to dismantle the core fundamentally.
What an utterly strange year, 2022 has been. We have been confronted, reflective and seemingly having to “kick start” our lives again after the challenges of living through the impacts of a global pandemic.
We go into 2023 far more in personal and business conflict. We do need to find a new way of working. It is not throwing away the technology, tools or established processes, it is transforming these in new and different ways. We have not found the “real-time” to stop, explore and approach concepts and innovative ideas in different ways. Our mindset or conditioning was fairly hard-wired from our past ways of working, we felt unable to justify “permission” to change how we undertook work and have found it challenging with the impact of being remote. Many have simply walked away from their past established ways of working. We are confronting unsettling times for many reasons.
In many ways, it felt all we knew or needed was suddenly not good enough. We have lost our understanding of many things we became used to, and suddenly it all seemed challenged in far bigger ways. War, flooding, famine, shortages, and illness challenges began impacting our lives. We were indeed been confronted with a series of crises and the need for a fast, thoughtful set of responses which we were unprepared or incapable to give as each challenge has been highly complex.
We were beginning to be more open to being more reflective but we have been constantly pushed to take us back to “business as usual”. In many ways, we are struggling with a need for a “reset” but it is far more complex than that as we are in the middle of multiple crises.
This return to the old normal is a non-starter for me, we are in a rapidly changing world
We are in need of recognizing and discerning how much our world is upside down, so we can begin to understand how we need to re-equip ourselves to a new way of working, thinking and responding. We need to “righten” what is wrong with this feeling of much of what we are doing being out of balance.
We are all struggling to transform ourselves. Our businesses are grappling with the current economic difficulties we all presently facing including shortages, disruptions, and dealing with inflation and economic downturns and massive climate change challenges. We are not only confronted with the potential of the toughest downturn in modern times but with all the pressures with the speed of decision-making, and technological advances that seem to ‘suck up’ more of our daily lives instead of helping to resolve it. 2022 was unsettling for me.
A formula to build a framework for sustainable innovation
Here is my solution that I think is worth working through first to absorb it and its combination. Then apply it to your innovation-building activity as a framework for innovation. Each time you are reviewing innovative activity, run through this formula in your head to see if each of the parts is embedded into the work.
I have worked on the formula SCA = II + OC + EE + MLC + RNE for many years.
In that post, I detail the make-up of the formula, made up of the combination of positive relationships between the following interrelated parts.
We are or need to be, in search of a sustainable future where we can constantly build upon innovation capabilities, capacities and competencies that can be refreshed, strengthened and sometimes reduced to meet the circumstances.
The formula SCA = II + OC + EE + MLC + RNE makes sense to me. How you build out these yourself further adds more uniqueness and source of advantage.
Whenever I get into conversations about innovating, we always hit difficulties on the question, “how can I build this well and be sustainble?” Hence, I often try to build an extended narrative for what makes up the innovation capability building and understanding for the future. I frame this as the linkages of innovation purpose.
This opening narrative becomes increasingly important when you argue the move from our present way of thinking and building innovation systems, often linear and spread across different teams and islands of internal knowledge. into future ones built far more around innovation ecosystems in thinking and design that are integrated and connected, to open up conversations and exchanges, seeking common points of value in a broader network of solution providers.
I outlined in a post in May 2022, “linking sense of innovating purpose“, my ten points of linkage need, and I want to build on this further here in some explanations for each of the linkages..
I want to go deeper into these ten linking parts, breaking them down a little further.
