Ecosystem thinking | Paul4innovating Innovation Views

Lets change the old record and sound on innovation

The old record and sound of Innovation certainly needs changing.

Recently I have been reading about how innovation management needs to get back to basics or how it needs to be given a fresh lick of paint in professional certification, revised and updated university training programs or short courses.

For twenty years, since I have been working in the innovation space, we have constantly complained about so many different aspects of innovation failure and offered solutions to why innovation management still seemingly fails to deliver on its promise to build new growth inside our organisations. Offering innovation advice is a big industry to consult and teach in.

Innovation had a major new lease of life when the concept of “open innovation” promoted in particular by Henry Chesbrough, adjunct professor and faculty director of the Center for Open Innovation of the Haas School of Business at the University of California, and Maire Tecnimont Chair of Open Innovation at Luiss.

This concept took hold of where innovation had been constrained, in the R&D labs of organizations obsessed with secrecy and their siloed mentalities of hanging on to their “worth” of traditional corporate research labs (source Wikipedia)

The recognition that open innovation is not solely firm-centric changed how we looked at innovation management. The problem, for me, was that we did not adapt it or push its potential boundaries as hard as we could with all the technological advancements.

We kept innovation management locked into a 20th-century paradigm and I believe we must break the “chains” and make a significant shift in our innovation thinking, into innovation and business ecosystems

So briefly the value of this shift to Ecosystem thinking and design

I would like to summarize the salient points of Innovation Ecosystems and their value over existing or presently accepted approaches to Innovation.

Innovation Ecosystems represent a transformative approach to innovation that offers significant advantages over traditional methods. Here’s a summary of the key points and their value:

Core Concepts of Innovation Ecosystems

° Innovation Ecosystems are dynamic, interconnected communities of diverse stakeholders collaborating to accelerate innovation. They are built on four fundamental and dynamic threads:

° Greater Value Creation: Ecosystems generate multifaceted value, impacting not just finances but also society and the environment

° Extending Knowledge Transfer: The free flow of information and ideas across various entities nurtures creativity and progress

° More Co-creation potential: Diverse actors collaborate to weave innovative solutions, fostering a culture of collective genius

° Improve Competitive Positioning: Participants must strategically adapt and form partnerships to thrive in this dynamic environment.

So what gives these advantages Over Traditional Approaches

Innovation Ecosystems offer several benefits compared to conventional innovation models:

+ Broader Resource Access: Participants gain access to a wider range of expertise, technologies, and customer insights

+Enhanced Collaboration: The ecosystem fosters increased opportunities for co-creation and cross-pollination of ideas

+ Improved Scalability and Speed: Leveraging collective resources allows for faster scaling and market entry

+ Greater Flexibility: Multiple perspectives enable quicker adaptation to market changes and customer needs

+ Sustainability Focus: Ecosystems are better positioned to design more sustainable and socially responsible solutions

The need is to take and advance Key Strategies for Implementation

To effectively leverage Innovation Ecosystems, organizations should:

–Extend Collaborative Ideation: Look beyond existing boundaries for external perspectives and insights

-Launch Open Innovation Challenges: Invite external contributors to solve specific business problems

–Form Strategic Partnerships: Collaborate with diverse entities like startups, research institutions, and industry experts

-Integrate External Technologies: Actively scout and incorporate cutting-edge innovations from outside the organization

-Facilitate Cross-Industry Collaboration: Explore innovative solutions through partnerships across different sectors

-Engage in Co-Creation: Involve customers and end-users directly in the development process

Establishing the Value Proposition of shifting towards an Innovation Ecosystem

The shift towards Innovation Ecosystems offers:

*Expanded Innovation Horizons: Access to a broader range of ideas and potential for breakthrough innovations

*Accelerated Time-to-Market: Faster development and commercialization of new products and services

*Enhanced Competitiveness: Staying ahead in the market by tapping into collective intelligence and industry trends

*Increased Adaptability: Better equipped to navigate uncertainties in a rapidly changing business environment

*Synergistic Collaborations: Integration of efforts leads to outcomes greater than the sum of individual contributions

By embracing Innovation Ecosystems, organizations can foster a more open, collaborative approach to innovation that is better suited to address the complexities and challenges of the modern business landscape

Can we move beyond the appeal of going back to basics, focusing on single-entity innovation building and expanding our thinking into the connected world we live in today? We live in the age of connected ecosystems, lets recognize this and embrace innovative ecosystem designs and thinking.

The four golden threads that weave through ecosystem design

I closed out my posts in 2023 reflecting on the “golden” threads that need to weave through innovation business ecosystems. So equally I share these four threads here again as they are so important to Business Ecosystem thinking and design going forward.

I raised the ecosystem thinking and design story ““At the heart of this story lies the understanding that innovation is NEVER a solitary endeavor; it thrives really well within ecosystems.

Just imagine these ecosystems as intricate and interconnected sets of networks, bustling with activity, with thinkers and doers, where individuals, organizations, and institutions converged with a shared goal – to innovate and create value“

The value of business ecosystems needs to be highly dynamic. Four threads need to weave through innovation ecosystem designs“

Did I achieve this weaving throughout the year?

The building blocks of open innovation lead towards Business Ecosystems.

The building blocks of open innovation building towards Business Ecosystem design.

By incorporating Open Innovation Strategies as the next building block, businesses can create a dynamic and expansive innovation ecosystem beyond internal and partnership and certain collaborative boundaries.

This approach supports a culture of continuous learning, adaptation, and external collaboration, positioning the organization for sustained success in an ever-evolving business landscape that recognizes and learns how to collaborate and co-create, moving towards recognizing the value of Business Ecosystems.

Embracing Open Innovation Strategies as the next building block complements the collaborative nature of Business Ecosystems and broadens the innovation landscape out into a world of new possibilities where collaboration, co-creation and cooperation become realised for building and delivering products, concepts, and services that have new unique value and impact.

New Business Designs can be delivered through a Business Ecosystem Approach.

New Business Design- Empower Your Business Ecosystem.

When looking at radically different thinking and design in business, where Ecosystems become central, you need to ask yourself what industries would benefit from such an alternative design and thinking due to the changing complexities and challenges they are facing.

Are these pressures in their known and emerging markets posing future threats for businesses and whole market sectors?

Markets today are radically changing and are more demanding. The growing need to face growing complexity and challenges constantly unsettles the normal.

The value of opening up and embracing Ecosystems in design and thinking is that you can attract diverse expertise and knowledge into fresh partnerships and collaborations that can piece together radically different value propositions and shift competitors’ positioning.

I decided this posting site to be the principal supporting site for building different insights and understandings of Ecosystems. The main framework around the Hierarchy of Business Ecosystems Needs is over on www.ecosystems4innovating.com; in a series of detailed posts on each layer of the Ecosystem construct, take a look at each part in explanations of why each Ecosystem is interconnected and feeds the others.

On this site, I have been exploring issues associated with building Ecosystems, each valuable to read, such as collective learning, resistance, values of interconnected layers, barriers, a blueprint and a base post of “Why Ecosystems” and illustrating where and how ecosystems think and design are emerging.

Scroll down the home page or enter the topic in the search box to find these ready to read on this posting site. They provide a sound basis for considering Ecosystems by working through the views offered.

In this post, I provide different industries’ challenges that lend themselves to Ecosystem thinking and Design.

Collective Learning needs to be applied to the Hierarchy of Business Ecosystems.

Paradigm shifts come from collective learning within a Business to build different Ecosystems.

How can we realize the power of ecosystem thinking and design and its growing value to enterprises? This will come through collective learning, exchanging and exploring a diversity of opinions and experiences. Achieving alternative perspectives enables a level of discovery that enables innovation

it is the need to embrace new organizational design that Ecosystem thinking needs to be considered for building a different approach to the new business needs based on the recognition that the way we approach management in markets is going through radical change.

Today, we face fast-changing markets, constant change and growing complexity; customers are opening up to different and diverse experiences, and it is learning and gaining new understanding and knowledge that will give us the more significant potential to expand and build out new value and growth opportunities.

Ecosystem thinking and design require continuous collective learning. We require different conversations.

By Breaking Down Resistance to Business Ecosystems, we embrace them.

Resistance to Business Ecosystems does need to be broken down and addressed to realize the power of Ecosystem thinking and design and its growing value to Enterprises.

So why are we not doing this today?

Adopting any business ecosystem-centric approach involves a significant shift in mindset, culture, and organizational structures.

While some forward-thinking organizations have embraced aspects of ecosystem thinking, there are several challenges and barriers that hinder widespread adoption.

In the suggested Hierarchy of Business Ecosystems, recognizing the value of an interconnected series of (dedicated) Ecosystems that build out innovation, business, dynamic flexibility, and connected enterprise layers does need to address the natural instincts to resist the adoption of business ecosystems in the fear of sharing what we know, against what we often don’t know as it is outside our restricted view.

The question is whether we need to recognise the opposite; it is the need to embrace building a different approach to the new business needs of fast-changing markets, constant change and growing complexity and opening up to different and diverse experience and knowledge gives us the greater potential to expand and build out new potential opportunities.

The value of interconnecting layers within the Hierarchy of Business Ecosystem Needs.

Interconnecting Layers for the Hierarchy of Ecosystem Needs

So, the value of establishing this hierarchy of business ecosystem in its needs requires understanding why it is depicted as interconnected layers. Is this establishing a new sustaining excellence for businesses?

They are when combined, collective in significance and impact and provide a higher level of radicality to present and offer as an alternative to today’s business and economic growth approach.

Why? Well, today, businesses are facing growing complexity and more demanding challenges. To gain growth and find new value, they must look far more toward managing collaborative ecosystems to co-create and build a sustainable platform to grow.

When I was thinking through this Hierarchy of Business Ecosystem Needs, I asked myself a series of reality checks to keep me on this path of discovery and validation.

What are the Barriers when Implementing Business Ecosystem-designed approaches

Implementing and Building Ecosystem Designs

While ecosystem-based approaches offer numerous advantages, there are also challenges and potential barriers that organizations may face.

As I was building out the Hierarchy of Business Ecosystem Needs, you have to consider many of the (current) issues and challenges being faced by advancing Ecosystem thinking and design. The business case adds more value and needs to think more about the impact of ecosystems in highly connected ways.

I believe in building the foundation layer, the Innovation Ecosystem pushes the “grey cells” and gives the best platform for integrating a comprehensive Ecosystem framework in my proposal, which comprises an Innovation Ecosystem, a Business Ecosystem, a Dynamic Ecosystem and the Enterprise Ecosystem.

The question of barriers and issues must be addressed to comprehensively understand the values of synergies, interdependencies and the exponential value created when these Business Ecosystem layers I am proposing in my Hierarchy framework are interconnected. Constructing an interconnected business ecosystem framework is undoubtedly “no walk in the park”; it is hard work.

Emerging Blueprint for Thinking Through the Hierarchy of Business Ecosystem Need

The Hierarchy Of Business Ecosystem Needs- A Blueprint View

Several vital considerations come into play in developing a blueprint to thrive and find solutions that provide growth and fresh impact to a business amidst growing complexity and uncertainty. One that argues for a different business approach, with Ecosystem thinking and design being central.

When I was pulling together my view of the needs and contributions Ecosystems can provide businesses, I recognized an identification of aspects as essential to consider, this blueprint consideration and then addressed what was necessary to provide a comprehensive solution for offering a Hierarchy of Business Ecosystem Needs as a viable alternative to the current way we undertake business.

Let’s explore these considerations to ensure a comprehensive approach to addressing the challenges at hand when building an ecosystem hierarchy for future growth and prosperity.

Being explicit about ecosystems in the context of organizational strategies provides several distinct advantages compared to traditional approaches. We increasingly need to consider ecosystems in our thinking and design to leverage more significant insights, extract knowledge and build on collaborative experiences and diversity of views.

Please, we need a different Innovation narrative

(Visual adapted from AFSC explaining a narrative, in this case, social justice)

I have been struggling for quite some time with innovation’s increasing difficulties in influencing growth and achieving real impact.

I see many comments on the failure of innovation, in its inability to be at the core of an organization’s ambitions for growing and changing. Actually it is a long list of issues and concerns that we so often paper over and don’t fully address. There is a time for making a real change and I feel that could be now by shifting our thinking towards innovation ecosystems.

Let’s reflect first on the constraints or barriers that innovation faces, much self-imposed.

Innovation “fights” to attract resources, to gain management attention or to appreciate fully the difficulties and uncertainties in the time it takes, in its potential risks and its need often for a more ambitious and bold commitment of support and belief.

Our innovation processes stay locked in islands of knowledge, stubbornly not flowing across organizations, informing others and giving the right levels of insights, support, or collaboration needed. Innovation software management continues to be sold piecemeal, so often just bolted onto the other selected parts already in place, not being optimized.