Searching for the missing piece in modern Ecosystems

Recognising we need to see Ecosystems differently

The Gap Every Leader Feels—But Can’t Quite Name

We live in a world where:

  • markets move faster than planning cycles
  • partners change roles without warning
  • value shifts from inside the organisation to the ecosystem between organisations
  • customers behave across networks, not channels
  • regulators influence pathways in real time
  • technologies reshape boundaries overnight

Yet organisations are still run using:

  • static frameworks
  • linear planning
  • siloed intelligence
  • annual strategy
  • task-based AI

This creates a structural gap:

Leaders today are attempting to run a ecosystem design with tools designed for a stable organisation or world. They disappoint but it does not need to be that way

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Choosing Dynamic Business Ecosystems? We actually need them

The IIBE Dynamic Operating System V2

The increasing pressure on business organizations to find real growth and impact is troubling. Expectations are growing with connected technology, the increased value from AI and the ability to collaborate all are requiring a different way to approach customers and provide radically new value opportunities.

Many of of existing organizations still operate with static operating models, hierarchical processes and siloed workflows. These modesl were built for predictability- not for complexity, interconnected markets, AI acceleration, or multi-party environments.

Today we are suffering from slower adaptation, fragmented intelligence, poor alignment across internal and external contributors, resulting in missed opportunities from this reluctance to collaborate, co-create or influence and shape markets beyond existing offerings.

What is necessary is to firstly explore why we need to shift to Ecosystems?

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Tackling the Mid-Market Growth Dilemma- think Ecosystems

Forming the Network Effect through Dynamic IIBE Ecosystems

Mid- market sized European firms especially have always been caught in growth traps, reliant on the strength of thier domestic customers and the economies they operate within. If Germany and Europe are doing well, then the mid-market firms does well. These form the backbone of our industrial here in Europe.

In the past decade, or even more, this reliance and dependancies on the European growth engine have provide stable markets where the experience and history of these mid-sied firms has been constantly expanded in what they know- in adjacent products, regional extensions and incremental progress improvments- not through bold new market plays, there was largely this “no need” attitude.

It becomes a radically different story when the markets plateau and growth starts to flatten or become less predictable. That lost steady reliable growth momentum, increasing market vulnerability from cheaper suppliers, especially from China, the constant concerns over succession within smaller business, that growth uncertainty raises the risks.

The growing feeling of isolation and vulnerability needs a different change of mindset. From independence into different froms of collaboration, networks and business ecosystems.

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Innovation, ecosystems, platforms and the promise of more to come

Digital Transformation

Jeffrey Phillips and I are launching our fourth collaboration together, this time we are exploring innovation ecosystems and the growing impact they are having in the business world through their ‘conecting and collaborating difference’ that can lead to vastly different final customer experiences.

I just want to reaffirm what he has written on this, originally over on his site.

This is what he wrote:

Innovation, ecosystems, platforms and more

“I’m pleased to announce that Paul Hobcraft and I will be working together on a number of posts that relate to some discussions we’ve had about innovation, more specifically how innovation must evolve from creating interesting but incomplete solutions to understanding how customers want to have interesting, seamless experiences.  Over the next few weeks we’ll be writing posts on a new shared website that examine the state of innovation, and provide a reason we think so many innovation outcomes fail to achieve their goals.

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The Challenges Being Faced by Innovation Consultants

Ignoring different voicesFrom my perspective, I’ve been looking at a real challenge today, that many consultants offering innovation services are not providing real sustaining consulting value to clients, only ad-hoc services.

Unless this changes it will continue to erode the clients’ confidence in these service providers and they will be seeking increasing internal solutions to tackle their problems. I think if this trend continues it will be a mistaken course.

Consultants are not addressing many of the changes occurring and ignoring opportunities to adapt to different circumstances, they are simply not putting up a strong case of their engagement by redesigning their business models or opening themselves up to different forms of collaboration.

In many ways, the consulting industry specializing in innovation is its own worst enemy.

It is highly fragmented, often highly specialized in certain innovation practices, and much of the advice comes from a cottage industry of independent practitioners, caught up in executing and little time for advancing their own knowledge.

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Where are the new feeding grounds of innovation?

Credit Wildebeest migration, Kenya, by Bonnie Cheung
Wildebeest migration, Kenya by Bonnie Cheung

I am presently reading an early release draft of a book written by Mike Docherty of Venture2, on innovation, and I would certainly recommend the read when it comes out.

The book Collective Disruption will be available as of February 2015.

The book as Mike wrote to me, is aimed at corporate leaders, both in large and small companies, charged with new sources of transformative growth and makes the case for co-creating new businesses with entrepreneurial partners.

It builds on a foundation of open innovation, but is focused specifically on new business creation (vs core business support).

I know that Mike is passionate about the intersection of corporate innovation and entrepreneurship for co-creating new businesses and business models. As CEO of Venture2, a consulting and new ventures firm, he works with leading brand companies and start-ups to commercialize breakthrough new products and businesses.

Mike has experienced disruption many times.

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Moving Towards Globally Integrated Innovation

There are so many books out there on innovation that it sometimes gets just hard to decide which to buy and read, to invest time into. I’ve got a growing stack of books sitting on my coffee table or in my e-reader file all shouting “read me, read me!”

Managing Global InnovationWell one I recently finished has been one of those rare books that got the Paul Hobcraft treatment; considerable underlining, scribbles in the margins, circles around some pages that I want to refer back too as quickly as I can. You can never achieve that same sense of ‘ownership’ and possession through the e-reader can you, or am I missing something there?

So the book that joined that elite pantheon to the innovation gods on my top shelf was one written by Yves Doz and Keeley Wilson entitled “Managing Global Innovation – frameworks for integrating capabilities around the World”, printed by Harvard Business Review Press. I really recommend it.

The Key to bridging your Global Innovation Gap

The book is all about providing the understanding of integrating your global resources to build and leverage a global innovation network. I think it does a good job in explaining the different parts, the considerations and the tougher aspects of making this work for you.

Ok, I’m a sucker when it starts off by discussing the innovation challenges, then starts climbing into chapters on optimizing the innovation footprint, then communications, receptivity and then how to organize for global projects focusing on collaborative and integrated innovation, it does draw you in.

I’ll leave you to explore this in your own time, if global innovation and integrating is your bag. Equally I think it will be more than helpful in thinking this fully through or recognizing gaps within your present operations.

What the book does for me

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Can we overturn built-in innovation legacy?

Often organizations are weighed down by legacy. This comes in many forms; in its culture, in its history, its core markets or products, in its systems, structures and processes built around innovation practice.

Today, we are confronted with a very different global marketplace than in the last century. National borders and regulations built to protect those that are ‘within’ in the past have rapidly become a major part of the ‘containing- restraining’ factors that are rendering many previously well-respected organizations as heading towards being obsolete and not in tune with today’s different world where global sourcing determines much.

They are increasingly trapped in declining markets, and starved of the new capabilities and capacities to grow a business beyond ‘traditional’ borders, so this means they are unable to take up the new challenges that are confronting them.

They see themselves as reliant on hanging on to the existing situation as long as they can, often powerless to make the necessary shifts, failing to open up, finding it increasingly more than difficult to find the ways of letting go, of changing. They are trapped in legacy.

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