Integrated Innovation Thinking | Innovating in the Age of Ecosystems

Pitching of the Interconnected Business Ecosystem Framework

The Interconnected Business Ecosystem driving impact and increased value.

I am working to validate and expand on the value proposition of the Interconnected Business Ecosystem Framework and have tried to create, hopefully, a compelling pitch that will bring others on board to advance this initiative. I have published this pitch on both of my primary sites, discussing innovation, business, and ecosystems, as they both provide a combination effect for understanding this framework.

I initially called this “the hierarchy of business ecosystem needs,” which built out an interconnected framework of business ecosystems that give organizations a real alternative to how they operate today and in the future.

I provided a comprehensive series of outline papers as the introduction phase earlier this year, which provided the concepts forming a cohesive outline structure of how organizations should think through the future. Also, I provided an earlier view on my paul4innovating.com posting site of “pitching business ecosystems opens up the possibility of real change.”

We need to really open our thinking towards collaborative ecosystems. This is one of openly collaborating and co-creating in different Ecosystem structures and designs to provide a greater diversity of opinions, knowledge, and resources.

This “pooling or network effect” forms around more complex challenges to tackle, thus giving a more sustaining and hopefully greater value in solutions to the needs of their customers, markets, or areas of need.

I have recognized this needed rebranding- hierarchy has some negative connotations.

I have now entitled this The Interconnected Business Ecosystem Framework as it reflects the essence of what I believe this framework provides

Is Innovation evolving in the way I see it going?

Innovation is evolving, the future will be different

I have been asking Google’s Gemini a series of questions about innovation, how it has evolved in the past twenty-five years, and where it seems to be heading.

This is the third and final part of my questioning on looking towards the future and how innovation will evolve, starting from the original thread of looking over the evolution of innovation in the past twenty-five years, since 1999.

This post is about what has evolved and then what will evolve. There is a very different innovation pathway ahead of us, and then I touch upon a vastly different future at the end of this post.

Innovation will evolve very differently, linked tightly to the organization’s future design, no more cutting it loose, housed separately or outside the core.

25 years of Innovation- how has it evolved? Has it been successful?

25 years looking back at Innovation’s evolution

I decided to hold a conversation with Google’s Gemini about how innovation had changed and hopefully progressed since I first became involved 25 years ago, when I lived in Singapore and was heavily involved in my MBA, which had innovation as an elective.

The MBA elective “hooked” me on innovation, and here I am 25 years later, still going on about innovation, championing, cajoling and encouraging innovation to be more central, disciplined and structured.

So I have taken the educational looking back from Gemini lense of perspective and broken this into three parts. I find it interesting and reaffirming. This is the first of these posts looking at the development, thinking and design of innovation from 1999 to today 2024, twenty-five years.

Innovation can be both highly frustrating and rewarding. It is good to gain a real sense of progress in these past 25 years; otherwise, where have I been?

I often feel innovation has not advanced in these past twenty-odd years, but having all the changes nicely summarized here makes me feel there has been a shape and purpose to be so actively involved in the evolution of innovation over these 25 years and been part of that evolution.

Firstly, this post outlines how innovation has evolved since 1999 and does a further recheck for 2019 until today. So, it covers a twenty-five-year period but recognizes that the last five years have seen a very different set of innovation accelerants.

Examples of Businesses navigating complexity by fostering Ecosystems.

Several business organizations have committed to navigating complexity, fostering dynamism and originality in approaching innovation and business ecosystems.

These have been addressing and adapting to these rapidly evolving changes by quickly spotting and seizing the potential of exploring new ways to undergo business.

We all recognise that markets are changing, complexity is growing, and challenges are more formidable to manage without extended help. This requires all businesses to face rapidly changing business environments to design their response rates and abilities to react differently. How radical will this be?

It is the connecting up of opportunities with the ability to design the solution in highly exploratory and exploitative ways of learning that begin to break down complexity and see new ways to evolve. This is where Ecosystems in thinking and design come in.

By reacting and exploring, searching for change and competitive advantage, each company below has explored through technology and partnerships opportunities that build upon their Ecosystem’s unique strengths.

New Business Designs can be delivered through a Business Ecosystem Approach.

New Business Design- Empower Your Business Ecosystem.

When looking at radically different thinking and design in business, where Ecosystems become central, you need to ask yourself what industries would benefit from such an alternative design and thinking due to the changing complexities and challenges they are facing.

Are these pressures in their known and emerging markets posing future threats for businesses and whole market sectors?

Markets today are radically changing and are more demanding. The growing need to face growing complexity and challenges constantly unsettles the normal.

The value of opening up and embracing Ecosystems in design and thinking is that you can attract diverse expertise and knowledge into fresh partnerships and collaborations that can piece together radically different value propositions and shift competitors’ positioning.

I decided this posting site to be the principal supporting site for building different insights and understandings of Ecosystems. The main framework around the Hierarchy of Business Ecosystems Needs is over on www.ecosystems4innovating.com; in a series of detailed posts on each layer of the Ecosystem construct, take a look at each part in explanations of why each Ecosystem is interconnected and feeds the others.

On this site, I have been exploring issues associated with building Ecosystems, each valuable to read, such as collective learning, resistance, values of interconnected layers, barriers, a blueprint and a base post of “Why Ecosystems” and illustrating where and how ecosystems think and design are emerging.

Scroll down the home page or enter the topic in the search box to find these ready to read on this posting site. They provide a sound basis for considering Ecosystems by working through the views offered.

In this post, I provide different industries’ challenges that lend themselves to Ecosystem thinking and Design.

By Breaking Down Resistance to Business Ecosystems, we embrace them.

Resistance to Business Ecosystems does need to be broken down and addressed to realize the power of Ecosystem thinking and design and its growing value to Enterprises.

So why are we not doing this today?

Adopting any business ecosystem-centric approach involves a significant shift in mindset, culture, and organizational structures.

While some forward-thinking organizations have embraced aspects of ecosystem thinking, there are several challenges and barriers that hinder widespread adoption.

In the suggested Hierarchy of Business Ecosystems, recognizing the value of an interconnected series of (dedicated) Ecosystems that build out innovation, business, dynamic flexibility, and connected enterprise layers does need to address the natural instincts to resist the adoption of business ecosystems in the fear of sharing what we know, against what we often don’t know as it is outside our restricted view.

The question is whether we need to recognise the opposite; it is the need to embrace building a different approach to the new business needs of fast-changing markets, constant change and growing complexity and opening up to different and diverse experience and knowledge gives us the greater potential to expand and build out new potential opportunities.

The value of interconnecting layers within the Hierarchy of Business Ecosystem Needs.

Interconnecting Layers for the Hierarchy of Ecosystem Needs

So, the value of establishing this hierarchy of business ecosystem in its needs requires understanding why it is depicted as interconnected layers. Is this establishing a new sustaining excellence for businesses?

They are when combined, collective in significance and impact and provide a higher level of radicality to present and offer as an alternative to today’s business and economic growth approach.

Why? Well, today, businesses are facing growing complexity and more demanding challenges. To gain growth and find new value, they must look far more toward managing collaborative ecosystems to co-create and build a sustainable platform to grow.

When I was thinking through this Hierarchy of Business Ecosystem Needs, I asked myself a series of reality checks to keep me on this path of discovery and validation.

Why Ecosystems? Let’s get explicit on why they are important to us today.

Being explicit about ecosystems in the context of organizational strategies provides several distinct advantages compared to traditional approaches. We increasingly need to consider ecosystems in our thinking and design to support the growth and sustainability that collaborations can contribute to and provide different options and pathways to value creation.

I have begun to outline the initial case for a new framework of ecosystem hierarchy within cooperation needed in business environments as they offer the potential for the transformative power of a collaborative and collective set of ecosystems coming together to offer new impact, value and growth, needed in today’s current business environment.

In a series of posts over on my dedicated Ecosystems site, I provide this initially connected narrative, “Navigating the New: Introduction to the Hierarchy of Ecosystem Need“, and flowing on from this, I will offer separate explanations of each of the individual ecosystem layer posts covering innovation, business, dynamics and enterprise-building ecosystems.

This Ecosystem hierarchy has a clear message of being interconnected as each layer contributes to the whole, and I trust it provides an introductory but comprehensive understanding of the values of synergies, interdependencies and the exponential value created when these layers are interconnected (read).

The result of each Ecosystem layer, even as a standalone layer, can drive innovation, resilience and prosperity within individual organizations. Yet the real potential when each layer is strategically integrated brings a more interconnected vision and value, building the impact and effect of Ecosystem design for collaboration and co-creation.

A Profound Shift towards a Hierarchy of Business Ecosystems?

Building Resilient Business Ecosystems

As I begin my outline of the Hierarchy of Business Ecosystem needs, I believe it is essential to place this appropriately into the context of why.

Business Ecosystems have emerged as powerful catalysts for driving transformative change and fostering collaborative solutions in today’s complex and interconnected business landscape. As organizations open up their thinking and embrace ecosystem approaches, they experience a profound shift in perspective, recognizing the value of diverse partnerships and the need for new management models. Ecosystems provide innovation activities to multiply.

In this opening post to support this Hierarchy proposal, the critical point is today, ecosystems and their role are all about delivering increased value, building synergies, and addressing complex challenges while increasing the need for collaborative solutions rather than stand-alone ones offered by one organization.

By fostering collaboration, knowledge exchange, and co-creation, ecosystems offer a pathway to sustained growth and impact, unlocking untapped potential through co-creation and cooperation that bring more significant impact and return.

Dynamism and Knowledge Insights are crucial to unlock future success

Dynamism and Knowledge insights are crucial to unlocking future success.

Dynamism and knowledge insights are crucial to unlocking success proactively, actively shaping any business landscape and stimulating your innovation activities.

Today, we need to collaborate far more and leverage collective strengths. We require being far more adaptive and flexible to pivot and adapt to changing circumstances quickly. As we share more data, we are breaking down organization silos and achieving far more comprehensive overviews to identify different levels of innovation complexity. Through open innovation, through the use of platforms and technology, we gain knowledge sharing and diversity in experiences.

For me, innovation is becoming far more dynamic in the different parts of work we must undertake today. Linear organizations can struggle with the different dynamics and ways they need to adjust and work, far too wedded to the pursuit of internal efficiency. The organizations that recognise that they need to collaborate and co-create are those emergent thinking ones that elicit increased cooperation and achieve significant differences in innovation outcomes, ones that offer the potential for a far more open collaborative environment that can lead to eventual and often unique value.