Inspiration, Ideation and Implementation

SurrondedFinally I am completely surrounded. I have that feeling of being somewhat overwhelmed, I can’t twist and turn any more, it simply will not go away. Do I throw myself off the building or decide to listen a little longer? It really is forcing me to think.

Today it seems whenever I pick up a business book each chapter has a section on it. Also I seem not to be able to not fall over all the articles extolling its virtues, I mindlessly “Google it” and you can see your whole life flash before you, if you decided to investigate this seriously.

What am I talking about?  Well nothing other than Design Thinking. I know, most of you are so heavily into this you feel you might as well ‘flip’ over to the next article but are you, really?

Design thinking is a mindset

If we believe we can make a difference and even have gone that one step further, many never seem to get there, where we have an intentional process to get us to new relevant solutions that do actually create a positive impact. Then we are getting closer to that ‘magic point’ of transforming ourselves and those complex challenges, into opportunities to be designed and developed to make that difference. Now that would not be such a bad place to be.

Someone has talked me off the ledge, I give in and I want that embracing mindset

  • One that allows me to be human-centred where empathy and understanding of others needs takes precedence.
  • One that allows me to be even more collaborative, where I can link my (great) mind with the views of others, those who can bring multiple perspectives into my own thinking.
  • A place where optimistic thinking prevails, where you chase for solutions that overcome multiple constraints and the work becomes an enjoyable process.
  • Finally, somewhere where it is allowed that you become ’experimental’, given a permission to fail and learn from your mistakes. Why? Because you become resilient, you bounce back with different ideas, you seek out important feedback on them, then you learn to iterate even better than before.

You are a work-in-progress of forward momentum. You become an experimenter and this ‘magic pill’ called design thinking is all about learning by doing. You begin to believe and gain new confidence that new, better things ARE possible and you can make them happen. That gives you real optimism.

So I’ve come off the ledge, have you?

What will design thinking get you? The chance to be more involved in collaboration, one that permits me to be more creative to boost my confidence and where I can learn new ways to engage with others in a defined process and a process that will help me get unstuck, and sounds like it is more fun than where I have been. Maybe somewhere near you there is a Design Thinking AA group.

So what does this Design Thinking process look like?



(Image source: IDEO)

So we need to start learning how to put this design thinking into more everyday practice

Design thinking really is ‘design doing’ or ‘design making’ than simply just thinking. It leads the upfront framing before solutions are explored. The framing and solutions need to be separated. The pleasure of design thinking is it’s an iterative process, it wants you to experiment, to build prototypes to develop your knowledge, to go out and test them, to talk about them and progressively validate the concept.

It brings ambiguity into a sharper understanding that eventually moves from all the divergence that initially surrounded it, into a growing convergence. It allows you to move from a concept or initial idea, through a number of working hypothesis, eventually into a final product, business model or service, that is not just new to the world but seen as valuable and an improvement on the existing solutions.

The great thing about design thinking: it’s evolving itself

We are relating design thinking into a great set of tools that can help identify and execute opportunities for growth and innovation. Darden Business School has been leading from the front in this, alongside Ideo and if we just consider ten of these, can you within your organizations feel comfortable that you are actually applying these in your innovation practices?

These are:

  • 1) Visualization
  • 2) Journey mapping
  • 3) Value Chain analysis
  • 4) Mind Mapping
  • 5) Rapid concept development
  • 6) Assumption testing
  • 7) Prototyping
  • 8) Customer co-creation
  • 9) Learning launches and finally
  • 10) Storytelling

How many of these practices are you building into your innovation process to explore and exploit?

I’m very much into Divergent and Convergent thinking

You need both to explore and exploit the multiple possible solutions. Divergent thinking is the ability and opportunity to offer different, unique or variant ideas adherent to one theme, while convergent thinking is the (eventual) ability to find the ‘correct’ solution to the given problem. You encourage and ideate many solutions, both possible and impossible, and then use convergent thinking to move towards a realizable resolution or solution.

I use this ‘divergent and convergent’ structure for many of my workshops, it allows for broader engagement and involvement and that eventual drawing together from this process. Once or twice you have to be nimble on your feet to move from one to the other but the discipline comes from timing these as shared spaces.

The focus becomes one of Validity

Seeking valid answers is the crux of Design Thinking. The process really is a “knowledge funnel” according to Roger Martin, ex Dean of Rotman School of Management. You keep ‘driving’ towards this eventual ‘validity’ by encouraging a future-oriented view. To think in the ‘future’ we do need to think differently, as most of our minds are caught up in the here and now and that tends to keep us locked in the status quo.

We need to design in a different mindset. Envisaging a future state is not easy, it requires observation, imagination and potential for configuration. We need to seek out patterns; we need to keep re-framing our thinking. Design thinking becomes an essential part of that set of abilities.

So to be relevant, you need design principles


(Image source: IDEO)

If we think about inspiration, ideation and implementation we already lift ourselves out of our everyday. What does it take to seek out and strengthen those higher-impact connections and relationships? What does it take to move beyond the existing and strive to define some more high-impact challenges, then how do we amplify the potential impact?

We need principles, and design thinking can allow you to follow a clear pathway to realization of better innovation. Can you feel it is beginning to surround you too? Jump but this time jump into design thinking, it might help you turn your ideas into those things that can really have an impact to your future and your organizations.

Publishing note:  This blog post was originally written on behalf of Hype and with their permission I have republished it on my own site. I recommend you should visit the Hype blog site where they have a range of contributors writing about a wide-ranging mix of ideas and thoughts around innovation, its well worth the visit.


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Are you hearing all the voices for ideas?


So where do ideas come from? The most popular one is the ‘voice of the customer’ yet this is one of the many ‘voices’ that need to be allowed to speak.

In this fuzzy front end of innovation where ideas are generated, there are many places we can ‘discover and listen’ to the voices that will provide concrete ideas and concepts. Let’s take the time to recognize these and ask you, the reader, do you have a systematic plan to capture all these voices?

The Voice of the Customer

The most talked about place to find the ideas that are closer and relevant are the search for new ideas around the jobs needing to be done (jtbd). We get closer to these voices when we use a variety of techniques that give this voice its chance to speak. We do this through customer focus groups, user panels, customer surveys, lead-user research, direct observation of the user in their environment, and allowing ourselves to become fully immersed in a customer’s experience.

You can read What if customers evaluated your company’s ideas? posted by Hutch Carpenter or Want to be Successful at Innovation? Start exploring your Customers’ “Jobs to be done”! posted by Elena Ozeritskaya  over on the Hype blog and so many more around “jobs to be done” or “ideation” but please don’t forget the many other voices that need to be heard and the thinking behind these voices captured as they are equally of potentially great value.

The Voice of the Value Chain

We can gather plenty of ideas when we have visits to our suppliers and listen to their engineering, their specialists that work with our products or the production of the materials, even work alongside their product development staff as they often have broader industry exposure than we do, within our own organization. We can construct more formal cooperative and technology agreements and exchanges with our suppliers to find new ways to collaborate.

Also by spending time ‘in the field or market place’ we can discuss with the many players in the distribution system (distributors, wholesalers, customers, final retailers or those closest to our final point of sale. We can then ourselves look at all the stages along the value chain for opportunities to innovate in different ways. Just imagine all the collaborators working with your company that have knowledge that would contribute.

The Voices within the Organization

The more your innovation strategy is known internally the more likely you are to focus your opportunity investigations and draw out those rich ‘nuggets’ that lie somewhere within your organizations experiences or insights. You can deliberately organize an operational capabilities audit to see what it might reveal in improvements or fresh ideas.

The attraction of brainstorming both within your functional and cross-functional groups can offer so much but the brainstorming techniques need to generate excitement and be seen as well worth the time and engagement, otherwise these can fail badly. Often we miss the chance to systematically and equally on ad hoc occasions talk with the sales team in some structured ways to reveal their insights.

We should also remember many of the employee’s at the company might be users and will certainly offer an opinion that might provide some very frank and honest feedback.  Of course, there is that tried and tested new product idea suggestion scheme or contest but these do need to really offer something, besides money to gain real contributors value. Lastly you might want to build or tap into a company idea bank.

The Voice of the Industry

We often ignore what is going on around us, many companies don’t really have good intelligence gathering systems, they tend to stay within very limited silo’s. There is absolutely no reason for this as the capturing of trends, of new patents, reading prospectus or annual reports can yield much that can generate fresh ideas and point to future directions. Often a company belongs to numerous professional associations yet those attending fail to pick up some possible ideas as they feel this is not their job, we need to make it theirs.

The number of technical conferences that people within the organization attend gives such a productive source of insights but are they actually being ‘fed back’ into the system or just stay with the attendee alone?

Then how often is your organization participating in different standards committees, where you are often given great clues of the ‘collective’ thinking of trends, issues, roadblocks that might all lead to breakthrough ideas to gain real competitive advantage.

The key to all of these being well-captured is putting to use the idea management software and make it mandatory those that attend and engage come back and ‘file’ a ideas report for those responsible for product or service development get the chance to ‘touch and feel’ the ideas emerging around them.

Voice of the Experts

So many consultants, training professionals, advisor’s are interacting daily with your company, are you tapping into this source of knowledge? Do you consider setting up focus groups with industry experts; take time out to tap into a consulting practice for its broader expertise deliberately for extracting ideas. Do you work with universities or individual facility members who can contribute different thinking and provide a rich source of knowledge?

Do you think about setting up some specific dedicated time for ‘walking around’ ideas with your research companies or consultants? Do you ever allow for providing a dedicated time that puts the product ‘brief’ on one side for the moment and just talks and exchanges? How often do you make contact through venture and equity fund that specialise in your industry and how these can offer up some very focused insights into your thinking.

Lastly within our experts the relationships with government labs and private R&D labs are very engaged in leading edge concepts and knowing and understanding these can dramatically alter your own perceptions.

Then we have the voice of Secondary Research

It always staggers me how academic papers are shunned and discounted yet offer such a rich source of insights and investigation. Of course Google and the many different internet search engines can yield some interesting ideas but how often do we never dedicate the time or fail to go past the second or third page. I have found on page 8 or even ten often a search item that dramatically alters my thinking. These searches take time on the internet and you do have to stay focused and disciplined to extract all that you can as the ‘search strands’ can often take you so widely off course you wonder how you got there.

Of course you have trade articles, white papers; competitor’s analysis, trade press clippings, but I wonder how systematic you really are in these? You should be.

Lastly patent scans can be deadly boring, try doing those across twenty or so countries in multiple languages, it can be tough but thankfully these searches are getting easier, just go and visit the Pharmaceutical or Computer / internet related organizations to understand their leading practice in this and how strategically import this is to them. It will make your efforts seem minuscule in comparison.

Ideas can come from so many places – are you systematically listening?

We think of idea management systems in such narrow ways. Strategically across your organization you should find ways where all ideas can get captured, where everyone working within the organization knows contributing knowledge, insights, intelligence and thinking can make a contribution.

Do you have a clear and precise plan to capture all those ideas that are whirling around or are so many ideas just left ignored, never captured or simply drowned out by your fixation and focus only upon the sources that might just be scratching the surface?

Perhaps you should give the many voices the chance to be heard? 

Publishing note:  This blog post was originally written on behalf of Hype and with their permission I have republished it on my own site. I recommend you should visit the Hype blog site where they have a range of contributors writing about a wide-ranging mix of ideas and thoughts around innovation, its well worth the visit.


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Connected Enterprise, Connected World

Connecting the WorldI was delighted to be invited onto a panel with GE at their R&D centre in Munich this week. Dubbed “Innovation Breakthroughs – Igniting Europe’s Growth” They were celebrating 10 years of theopening of the centre and as you arrived, you saw the cranes at work to double the facility as well as further deepen their commitments within the surrounding community even further.

One such community success story has been the co-location they have with the Technical University of Munich (TUM), where both have evolved to share a real philosophy of creating new knowledge and make it available for the industrial innovation process through this partnership. They combine in a number of “sweet spots” or research domains, that move the academic creative contributions of science into the industrial researchers alongside, working to advance products, bringing these concepts to commercial fruition.

The event also combine with the announcement of Euro €18.5 Million in New Research Program Funding announced as GE Marks the 10th Anniversary of its Global Research Centre in Europe with its university partners. A futher community commitment.

Alongside side this announcement, a White Paper was issued on “The State of European Innovation”, drawing down from the GE Innovation Barometer  and from other resources.

I have always liked to read with interest this set of Barometer insights,  and have enjoyed commenting upon (here for example) the results that are published each year. The GE Innovation Barometer I think really does offer valuable insights of innovation thinking by over 3,000 leaders in larger business organizations. It offers good insights into the inner thinking about innovation that has practical implications.

A quick tour of the R&D facilities reveals much about a company

While I was there, I was lucky enough to take a “quick” tour of the GE facility after my small contribution into a fascinating set of debates earlier in the day. I can honestly state the passion, commitment and sense of pride in all the researchers I meet was impressive. It goes way, way beyond putting on a positive spin to the visitor, it is a deep desire and I think a real motivation to push advancement.

Before I went to Munich I really got caught up in GE and its evolving story.

From the outside looking into GE I had felt it was evolving but I was not able to get ‘under the hood’ and see the ‘powerful forces’ that seem to be at work. This event helped trigger that growing awareness and brought it significantly to life for me.

GE often use an awful lot of ‘convening words’ that make you curious to connect into their technologies, their industry areas and explain how and where these are evolving. I think this thinking has been ‘cranking up’ significantly in the past couple of years, and for good reasons. GE has a good evolving story to tell.

Included in their portfolio are some of the essential aspects of our lives, they connect us, connect enterprises and advance many things and reshape the future. When you here about “mapped minds”, “brilliant factories”, “extreme machines”, “energy everywhere”, “super materials” and finally their take of the “industrial internet” it confronts you. That was how I felt when I walked through the doors into their lobby area.

For me it was going to be a promising day.

Irrespective of how or where I could contribute, I knew I was going to learn a lot from the event. As it turned out the panel I was invited upon became fairly lively. I had the pleasure of being on a panel that included Mark Little, the Senior Vice President and Chief Technical Office for GE, Jean Botti, the Chief Technical and Innovation Officer for the Airbus Group and Christian Cahn von Seelen, the Head of Corporate Strategy, China and India Business at Skoda Auto.

The audience ranged from politicians, and senior representatives across industry, research institutions and health and the Q & A I felt could have gone on and on, debating Europe’s innovating future. We simply touched the ‘tip of the iceberg’ as there are equally dangers lurking not just under the surface as complex problems to tackle.

Yet equally, such a positive mass of deep knowledge, real tangible successes and high  absorption of learning across Europe, all needs to be picked apart, mapped out and reconnected in new ways, does provide the promising future in innovative ways to get Europe moving again, in growth, jobs and unified commitments. I only wish it was less left in Politicans and Bureacratic hands and our instritutions and business leaders were more deeply involved in shaping the process, not just lobbying for their specific part.

Plenty of pride, some angst.

Sitting in Germany you can always ‘feel’ that real pride, a clear determination and belief in the achievements made and plenty yet to come- Equally you know what will be delivered in much of the approaches can be summarized as making connected sense. Sometimes the rest of Europe does seem to want to ‘pull’ in other ways and that is hard to understand from a German’s perspective. This is part of ‘our’ creative tensions in Europe to be bridged.

It is part of the challenges we face in Europe, connecting all the diversity and opinions of 28 countries to get growth and a real momentum within the European economy going again. Debating the required innovation fits across Europe is complex and challenging.

What I liked in my visit was a reminder that if you combine much that is good from one culture and fuse it in thoughtful ways that capitalise on the diversity of the other or across many, you can really see tangible results. Collaborating on big challenges would be one ‘unifier’.

I think the combination of the fusion of the mindsets of an American company that believes it is a scale-based entrepreneur organization, managing in complicated technologies and ‘big things’ and a collection of bright researching minds, all drawn from not just across Europe but many part of the world, sitting next to a university (TUM) that are plugging into the German way of doing things is a good example of this collaborating across big challenges.

Of course, managing in complex situations across cultures can be frustrating but this host of ‘connected points’ strikes me to be a winning formula. Of course in GE’s case, you throw in the connected nine Global Research centres you certainly ‘sense’ this motion towards an accelerating future within GE. 2,000 scientists and engineers and 50,000 technologists. It can make you pause for breath, it’s simply impressive, and ‘living proof’ of connecting minds, knowledge, cultures  with machines on how it can generate results that are advancing on what we know today in significant ways.

Then we have the wave of connecting minds and machines.

Mark Little the Chief Technology Officer for GE was heading out of the door early afternoon to catch the flight to get him back to GE’s next event, of connecting minds and machines being held the next day. Now this promises a different, potentially radical new future in industry and GE are placing a lot of resource and commitments into it.

GE are taking a real lead here. In the last three years they have been ramping up their thinking, dubbed “the industrial internet” and moving into the power of connected industrial assets (the machines) through embedding sensor technology everywhere on the machine, bringing back its data from oftem hostile environments and through the analytics applied can turn this into ‘intelligent information.’ This offers the potential of real-time decision making, delivering required and necessary insights at the right time, to the operators and business decision makers so as to manage that dreaded aspect all industries fear of “downtime” better. It also allows for managing more efficiently and effectively the assets.

Already I gather GE has put over £1 billion into this potential game changing move to transform industry. CEO and Chairman Jeff Immelt’s opening to this event with his headline view: “if you went to bed last night as an Industrial company, you are going to wake up in the morning as a software and analytical company” where the separation between data and industry has vanished. Does this change the business model, I think so.

Of course Jeff Immelt is saying this, he runs a “big bets company” and they are setting about transforming industry for competitive advantage. Yet again though, it is the way they seem to be setting about it that makes you feel it is happening and shifting the dynamics of big asset business, in significant ways.

Platforms, Partnerships and the Ecosystem

I strongly believe the future of collaboration is going to be based around platforms and ecosystems, where you bring together the minds and the business interest, gathered around specific but complex issues to solve. GE are working on delivering this.

Through their platform of Predix, GE are providing “industrial-strength software and analytics” and spoke of having 40 apps ready for customer use today at this event. They are also throwing open the platform for others to use, build and develop their apps. GE will offer the backbone, architecture, resilience, and security for others to come onto this platform with growing confidence and work towards ‘apps’ that are even more tailor-specific to their needs beyond ‘just’ sensors.

The partners already working with delivering from this platform are Cisco, Intel and Accenture and GE’s investment in Pivotal, will mean the amount of time GE executives will be spending in San Francisco building the resources behind this is a space worth following.

I gather they have 800 data scientists and GE are on a further massive recruit to ramp this up, well over doubling this in the region, to attract and blend the best in talent, software and analytics. I also gathered they have been but recruiting the ‘forty something’ person as well for their business experience, as they sit down and work through issue upon issue with their customers.

It is clearly evolving at some speed, GE are delivering the Medici Effect of breakthrough insights at the intersections of ideas, concepts and cultures. as our world becomes more intersectional when we merge one field into a new, unfamiliar territory for these radical changes in how we will manage in the future.

The combinations of smart machines, enabling technologies, big data modelling and analytics and determining the customer outcomes in increasing collaborations, will radically alter the Business Model of GE in future years, in ways that we yet can’t imagine.

As I left the R&D centre in Munich

As I look up at the crane as I left and saw the shell of the additional building going up in Munich, I can imagine that science, research and technology will fuse in ways that we are only beginning to grasp. I wonder what type of mix of skills that group of future employees will have, far more a blend, perhaps more broad set, rather than one that is deep only.

We will be seeing software services, a changing portfolio strategy and GE’s scientists, researchers and engineers all managing not just in their deep domains of knowledge but broadening out into far greater engagements alongside customers. It alters and unleashes.

Combining in future ways with the chosen universities, institutions and partners, increasing working through and on these platforms. where collaboration and co-creation will move way beyond today’s open innovation concepts, focusing on bringing ‘synergies’ that deliver those vital winning outcomes.

The future era of innovation suddenly looks even brighter.

So those Asset-intensive industries that are looking to reduce costs, improve efficiencies and search to unlock new sources of customer value, are moving into a ‘connected realisation’ that will bring the industrial internet into increasing focus. It will sit alongside the social side, where the internet of things (IoT) has been making most of the running to date, encrouching far more of our business and personal lives.

The promise of deep, lasting connections and relationships all seem to be offering innovation in a new era of prosperity, were connected enterprise and the connected world come together with very different business models, built on this ‘promise’ of platforms and ecosystems, delivering in very tangible ways through a collaborative common cause.

A place where “Everything connects,” a book written recently by Faisel Hoque, is suggesting where people, insights, capital, infrastructure and ecosystems combine. One where the age of creativity, innovation and sustainability come together as the needed skills required to be continually adaptive.

I’m all for that era. We are at perhaps an infliction point on the way we are thinking, managing, and collaborating in a connected universe for new growth possibilities. I’d like to believe so and from what I can see, GE are well on their way in working this out in their own, highly focused way.

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The Real Race is to Invest in Knowledge Assets and Grand Innovation Challenges

Connecting Knowledge and Grand Challenges 1We need to connect our knowledge and put these assets into solving ‘grand challenges.’ Lets focus on the bigger picture here.

Developing our knowledge and then putting it to good use gives us the potential for securing a competitive position- that goes without saying, perhaps.

Living in Europe offers us enormous history, diversity and a constant respect for the make-up of its different cultures. Europe is a very proud continent forged from this history of competitiveness but it is grappling with its place in the global world where others seem to have greater present day advantage.

For many, Europe seems stalled; in jobs, growth and its future space, it seems not so sure on what and where it can effectively compete in a complex and challenging world. There are so many competing voices within, draining vital energy, while others outside Europe are getting on with the job of equipping themselves for the changes taking place to effectively compete in today’s world.

The forging of the European Union needs more ‘heat’ to meld into the force that many want, yet every time it seems to be getting to that required temperature for effecting a real change, someone or something comes along and throws ‘cold water’ on it.

“Herding cats”

Perhaps that idiomatic saying of “herding cats” summarizes many of the discussions and debates that often occur all over Europe, offering up their part of the solution to what seems to me, increasingly an intractable problem. There is this ongoing attempt to control or organize what seems intent on staying uncontrollable or chaotic.

It just seems incredibly difficult to get the required direction or united determination to channel ‘our’ energies, perhaps impossible is a growing feeling that is fuelling even more the nationalistic pride built from centuries of disputes and disagreements in alternating alliances of the day.

Europe in whatever eventual union or collection of entities needs to stop focusing inward as that seems simply not to help. It needs to look outwards and recognize the challenges it needs to go after and organize around, that shift the ground it competes uon, so it can offer the foundations to build from for many of these individual voices to unite to move all those concerns that need clarity, work and a sense of clear direction. We are focusing on the right aspects to unite behind, to identify with and combine our unigue resources.

At present we are all pulling in our own directions, to secure our own piece of the declining economic pie and that is undermining any ability for improved performance.

“Fiddling while Rome burns”

You do get this sense we enjoy “crisis and opportunity”. The institutions and bodies that are set up to lay out the broad direction within the EU, start with good intention and then occupy themselves with a host of unimportant or less important matters and neglect priorities during a crisis. They get lost in the details, determined to defend and spend the budgets and lose sight of the need for clear commercial or social outcomes.

The source of this “fiddling while Rome burns” is the story that Nero played the fiddle (violin) while Rome burned, during the great fire in AD 64. The flaw in this was there was no such instrument as the fiddle (violin) invented in first century Rome. Equally the events of a fire have been constructed in all the rivalries and conflicting accounts that came after. I get a sense of this today within the EU, we are failing to orchestrate even the violin player, everyone is playing their own tune!

Europe stands at a real crossroads today, where it travels determines its future

It can stay locked up in conflicts, often chaotic decision-making, in its many disputes and simmering rivalries or it can learn from those events across its history and find a different path.

I doubt that path is integration of countries, even freedom of movement or common currencies or a given language. These are ideals suffering from imposition yet we can integrate and combine in ways that allow us as individuals to prosper and grow but also to unite in projects and across challenges that deliver a more promising future.

Grand challenges we can unite behind.

These comes from the challenges that should be of the uttermost importance to our future well-being:

1. The long drawn out integrating the digital infrastructure across Europe to bring down the present barriers and allow less of a divide across Europe.
2. The ability to connect across a European energy grid that delivers on security, and is moving purposefully towards clean and efficient alternatives that are economically viable alternatives.
3. The formation of a scientific research community
4. The harmonization of intellectual property to accelerate invention not just protect it
5. The overhaul to our educational system to deliver the required skills we need for the future not based on the past.
6. Putting in place the roadmap to renewables that give investment confidence
7. Adding even more momentum towards key-enabling technologies
8. Having a reusable framework that reduces the ‘throw-away’ culture and mind-set
9. Tackle health and wellbeing in clear, coordinated and integrated ways across all.
10. Redoubling the efforts on food security, sustainable agriculture and land and sea management through a greater agricultural revolution.

I could add a few more but these are all ‘big bites’. We should possible go back to the approach to EU flagship programmes where the big agenda gets the required focus from politicians, bureaucrats, business and our institutions, at every level and engaging in meaningful ways with our broader society, then we are achieving more in ‘common cause’ and integration than where we have been heading recently.

We should push the EU agenda towards delivering integrated models to offer new value and opportunities, the innovation part, as central to achieving the need for new growth and jobs.

These big challenges give us our future, they break down the barriers, they open up our minds to what is the real borders to protect, to push out towards in different ways If we can unlock the barriers and ring fencing on many of these that are the blocks today, we are laying in the foundation for growth and jobs.

There is nothing new in this appeal but the speed of change occurring outside Europe requires us to shift internal disputes and channel this energy into resolving the big challenges.

Europe needs to shoot for a different moon.

Structural issues are longstanding, we are attempting to protect far too much, we are falling to move towards a ‘creative destruction’ where innovation-lead solutions provide the better alternative in growth and challenge We link to these common causes as they benefit the individual, as well as the communities we are in (national, local, scientific, educational etc).

The push for a common market of ideas and knowledge that are allowed to flow

I detect some positive movement in seizing some of these outstanding big challenges in the way the European commission is being set up and structured. The new commission structure is pointing to big issues; it is veering away from past integration mantras, wanting to deliver on some of these challenges suggested above.

I just hope it does not extend the list too much or we go down the path of dilution, spreading and stretching our capabilities and resources too thin and ending up with the usual past compromises, all wrought out in eleventh hour late night deals. Of course this is perhaps wishful thinking and certainly early days.

Can we move out of our fiscal consolidation mind-set? We must

As we continue to have fiscal consolidation, we get rising Euroscepticism. We nibble away not so much at the edges we are actually attacking our core and this is where we are facing the defence of knowledge assets and finding ways to promote by, perhaps, uniting behind our bigger EU challenges.

So where does innovation fit, I’d say front and centre. Every conversation in every boardroom, in every political meeting, at each EU summit and discussion, it is the outcomes we await to hear. These need to be far more centred around innovation in outcome, not just in nice declarations with little behind them but in cohesive plans that move us towards this agenda of tackling the ‘Big Challenge Agenda’

Scaling and building innovation waves

We need to scale and create the positive waves through innovation. Reality is not in what is going on inside Europe, it is what is happening elsewhere. It is the organization of those knowledge assets to scale and develop the waves of innovation that Asia and America are clustering around in better ways than in Europe.

These can be seen in numerous ways as geographical regions all look for ways to become the dominant force for innovation. Asia, especially China is testing that existing dominance and Europe and others in the West need to embrace that challenge, not attempt to defend against it in legislative efforts but in this necessary knowledge asset re-equipping.

Keeping innovation high on the EU agenda but in new bigger ways

Innovation features higher in national policy than ever before in many parts of the world. Let us all hope Europe does not drop the innovation ball, but cutting its commitments to what has already been hard fought over, delivered in the Horizon 2020 programme.

Equally let’s not dilute its effort and whittle away its value in thousands of small, perhaps meaningless gestures built on political threat and fragmented thinking. Getting Europe moving again will need a much bolder vision and then stay focused on funding it if it links into these grand challenges in clear or valuable (experimental) ways that can be a catalyst for others to pick up and run with over the next mile, as innovation is not a sprint, it is a marathon to run, at this big challenge level.

Who is that knocking on my door?

* China has set itself some ambitious innovation targets, in its production of patents, in producing more PhD’s in science and engineering than US institutions or European ones and twice as many undergraduates in these fields than the US.

* China is going about outpacing the US in investments in research and development, it is growing R&D expenditure by 15 to 20% per year, not just to catch up but to drive innovation into its future.

* Asia and America invest more than Europe in R&D at the ratio of 3:3:2. The technology-intensive activity in the Asian region is fast approaching that of North America and Western Europe.

* China’s invention initiatives are producing rapid results as the government seeks increasing actively in cooperation’s with its Asian competitors. Asian countries are mutually fuelling one another’s innovative success

* The precise impact of Asia’s IP expansion is impossible to predict. But its transformative potential is obvious as the commissioners of the patent offices of Japan, South Korea, China and, to a lesser extent, Singapore and Taiwan meet increasingly to define and coordinate their intellectual-property (IP) policies although a number of territorial disputes and political divides do often get in the way.

Each of these are examples are building the future knowledge assets to unlock innovation potential.

* America equally continues to work through a clearer innovation framework than I feel we in Europe seem not to have, or it seems incapable of delivering in our current fragmented view of innovation understanding. We want to spread innovation either too thinly or distort its value and meaning. We need a clear overarching innovation message.

* Take the reports from the “NII Innovate America Council on Competitiveness” or the White House view on “A Strategy for American Innovation” as debate documents or guidance indicators that offer an overarching view of how innovation needs to work and on what is needed to achieve and maintain a competitive position for America, written by both Business leaders and Government officials.

So what’s next?

The European Union has consistently failed to exploit its potential for innovation-based growth. Europe remains less inter-connected in critical areas due to political grandstanding and catering to vested domestic interests.

Does Europe lack the capacity for change as we constantly fail to convert much that seems promising, we are often not commercializing on all our hard work? Others pick up the baton and make the ‘risk’ investments off of the work and initial investments in Europe.

We constantly get caught up in the politics of the day, that seem to continue to divide and rule in old fashion ways, yet technology, science, and innovation are moving at a force and speed we are often guilty of not appreciating its impact or wealth-creating prospective. Innovation does not respect borders, it seemlessly moves across them but we need to forge the infrastructure to allow it to flow in more efficient and effective ways.

It is high time we did understand the real value of innovation, it ‘touches’ us all, we can all ‘feed off it’. We need to mobile around innovation and find the right ways to release our knowledge assets that are residing across Europe in a myriad of guises, waiting for the organizing forces and challenges to unite behind and solve. We have the latent capability clearly.

**Note : A really useful source of knowledge is this overview of the National Science Board’s Science and Engineering Indicators 2014 highlights some major developments in international and U.S. science and engineering (S&E) that explores many useful indicators in the race of Science, Research and Technology. It’s worth a read.

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Building Collective Agility for Innovation

Collective Agility PostAgility is important to me. For me, agility and innovation have needed to always go together. I named my company Agility Innovation Specialists and at its core, we state that the value of this focus can offer a real “intensity in innovation” that we believe reflects today’s world of need.

We encourage you to disrupt the accepted, to constantly challenge the current ways and push into uncomfortable territory. We suggest you seek out customer’s unmet needs, unexplored opportunities to give a new diversity to any thinking, and then we set about accelerating these ideas to fruition. Those all need abundant and constant agility.

Many of our business organizations continue to struggle with innovation and how to make it repeatable, sustaining and transformational. Often, it seems, the more large organizations attempt to become ‘agile’ the more they seem to achieve the very opposite, of rigidity.

Finding solutions to building agility is part of the necessary answer to achieving greater innovation solutions.

Our aim is to strengthen the core by building in increasing ‘waves’ of agility within your business and enable a stronger set of sustaining innovation outcomes. This comes over time, from this need to have agility, flexibility, an open enquiring mind that looks to experiment and explore, making for an agile innovator and this needs diffusion across the entire organization and that does take time. I’m always looking to explore agility and recently came across the concept of “collective agility”

Then we have collective agility

I have been reading a good academic paper recently, one that I came across in my Big Data and Cloud research I have been undertaking. The paper is called “Collective Agility, Paradox and Organisational Improvisation” by Yingqin Zheng, Will Venters and Tony Cornford, found on the London School of Economics site, under the department of Management.

Their point gained from studying GridPP and its part in the Large Hadron Collider Computing Grid (LHC) where they observed a collective, agile and distributed performance rather than seeing ‘agility’ as small-group and deliberate systems development practices often associated with ‘agile’.

It got me curious. Here is my summary of their paper. It certainly offers some pointers to managing in more agile ways in complex and often disparate organization.

Collective agility is focused on the same objective: shared.

In terms of business, it means the mission is shared by all and this mobilizes each person in ways that I feel are tying agility to innovation in new ways, well for me anyway.

It is providing an environment where “unintended consequences” emerge, many positive, others less so, where random thoughts and ideas collide and through these exchanges within the community they form a “collective mindfulness” to solve these complex challenges.

Collective agility seems to require loose coupling, not heavy structures or rules, encouraging a culture of improvisation and constant ‘tinkering’ that comes from not just intelligence, trust and pragmatism but by the knowledge that lies within the community.

Collective agility needs to have minimal structure, flexible planning, extensive communication and social bonding, all working towards this coherent, facilitated and growing feeling of making good sense (sense-making) through this coordinated but distributed network.

It is totally reliant on the interactions and attention to coordination to achieve this ‘collective mindfulness’

The big “ah-huh” for me

Collective agility is about accepting what is unpredictable and uncontrollable yet working within given boundaries, actively working upon seeking out an improving performance and capability, to still perform in this circumstances of uncertainty.

Now for me, many organizations are grappling with uncertainty, volatility and unpredictable situations and resort to trying to master them in rigorous, highly disciplined ways.

This ‘collective agility’ is suggesting we go the other way, we let go, hang loose but stay collectively focused by just reacting in agile ways. Does that raise some different thinking for you, it does for me.

We are seeking out improved performance but in really agile ways across a distributed community or network. Large organizations today are regretfully still tackling thorny problems in ‘given silo’s’ and this ‘collective agility’ thinking might open up our ideas about collaborating and co-creating in different ways.

It is in the combining of performances, that tackle issues in improvised ways but within a trusted and pragmatic way. It creative productive tensions, dynamics and motivating challenges and the group feel that ‘capacity for action’, motivated to combine, share and explore together to solve the problem.

Rules, structures and organized events often inhibit and feel contrived, the idea behind ‘collective agility’ is it is more natural even within organization with established routines and strong cultures as they can bind, provide collective strength, as well as inhibit. It is seeking out the minimal structures, releasing the flexibility and bonding that can come from these routines and stronger cultures.

The when, what, who, where and how collective agility is performed

According to the authors, agility can be learnt through ‘learned improvisation’ where some established tools are dropped or removed and some ‘surprise, risk and wonder’ are allowed into the exchanges.

The atmosphere of experimentation, trust, shared goals and emotional bonds provide for confidence to grow, in sharing and learning from made mistakes, as it contributes to the ‘higher’ cause of what the community is tackling within these tough problems.

The group grows in its ‘sense of pride’ in working and searching for a higher cause and even willing to undertake unpopular tasks to move exchanges along. The motivation grows by this ‘collective agility’.

We often recognize improvisation and agility is more easily performed in small groups, jazz improvisation is often used to relate to this agility. The key is often the ambience and this can equally come from building out bigger communities to perform and exchange (notes)

The final thought is agility requires a mental attitude “to let go of control” to interact, to improvise but to seek to keep that sense of cohesiveness of constantly wanting to work things out, working consciously to keep moving forward towards the higher task.

Art and science fuse.

The authors suggest science becomes more like an art- visionary, experiential, passionate, agile and emergent. I’ve written about art and science before, see here “Renaissance comes from combining art and science for innovation“, so I can relate to this need to bring these two often separate practices into one again.

As I was working through this paper, replaying the conceptualization of ‘collective agility’, I liked the comment within the paper “agility for us is an expression of what people do or achieve, rather than what they might do or capabilities they hold

Then another important part of this paper is managing the Paradoxes

They also bring out Paradoxes and provide a helpful table of these seemingly conflicting ideas or paradoxes to build ‘collective agility’ in understanding. These are based on:

1) The paradoxes of learning: “as we struggle between the comfort of the past and the uncertainty of the future which are fundamental to the process of innovation, transformation and sense making”. Learned improvisation and reflective spontaneity.
2) The paradoxes of organising: “reflecting tensions between control and flexibility, formal and informal, integrated and differentiation denoting an ongoing process of striving for equilibrium of often opposing forces”. Planned agility and structured chaos.
3) The paradoxes of belonging: “we strive for both self-expression and collective affiliation”…but also being “self-driven, intelligent and creative people, yet they also have an acute appreciation that success relies on collaborative effort”. Collective individuality and anxious confidence.

They finish within the paper offering a useful tables highlighting some key organizational practices that help to make this collective agility work through these paradoxes.

We are constantly searching for agility to perform innovation

Agility is linked to change. Change is constantly throwing obstacles in our way. We are urged to be nimble, to react quickly, and to tackle challenges in new ways. Developing agility allows us to be in a constant ‘state’ of recognizing nothing is seemingly staying the same.

If we are feeling those around us, are all working towards the same goals, then we feel less inhibited, we may not like change but we gradually accept it. If others are reinforcing the necessary change though this ‘collective agility’ it can become a source of new hope, new discoveries, and a place for opportunity, with real excitement, full of possibilities

Gaining that critical sense of collective identity missing from many in our organizations.

By knowing “we” are collectively all working towards the same purpose, constantly having the progress mutually reinforced, allowing for clear debate but being pushed and moving forward, being allowed to freely exchange within a common purpose in ‘collective’ ways, then we are certainly are moving towards a more fluid, organizational agility.

This ‘collective agility’ might alter the ways we can tackle tough problems and work in volatile environments, that then can yield in collaborative ways, solutions that are more radical and breakthrough in innovation, something we should all be striving to achieve.

Certainly this does offer some interesting thoughts to take collaboration and co-creation further through this collective agility concept of greater improvising.

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The growing need is to move innovation into the cloud.

Moving innovation into the cloudAs business organizations continue to struggle with the decision of ‘if and when’ and then ‘what’ within their systems and processes should go into the cloud, there is this gathering, if not overwhelming view, that the cloud will bring IT closer to the business needs of today.

Innovation is certainly one of those in need of concerted effort to bring up to date within organizations, to make it more inclusive and that can come through delivering it across the organization within the cloud. Highly visible, agile and core to the organizations future, seen by all and truly valued.

Let me outline my initial thoughts here, put the seat belt on for the ride please: making the business case.

The cloud solutions do seem to look promising for those adopting a strategy of increased use of the cloud as a future IT approach. They seems less emphasis on the cost savings but its potential to improve business flexibility and gain access to a wider array of technologies and solutions. Also there is a growing view that the cloud supports critical aspects required today and in the future, that are more radical in organizational design.

Those that look to run IT processes in the cloud, such as development tools, test tools, development systems, test systems, service management and performance management as well as incorporating SaaS offerings (such as Salesforce) with their internal systems, and with this host of cloud hosted systems to make hybrid architectures that promise radical changes can be realized within our organizations.

If these changes can be delivered, then I think they will be welcome by all sides inside organizations, each grappling with all the changes swirling around the business today and forecasted to become even more volatile in the future.

Clearly organization design and its core processes and systems needs fresh, vastly different approaches, to tackling chronic organizational rigidity that is seen today. Business unit leaders are frustrated with a lack of new, more radical solutions to their needs of being responsive and agile.

Switching into the cloud can transform IT as a provider of on-demand service when the business needs it!

Switching to the cloud can also radically alter the position of IT as a real provider of the services you need to do the job, when it is needed, more on-demand. It can offer those in ITa future role of looking constantly towards being the ‘go to’ service provider, that is constantly adding the supporting structures for supporting new value and impact in flexible systems and processes that can constantly be adaptive to meet the business needs.

Critically the cloud can help significantly in the quest for speed, agility, scalability as well as being designed for the increasing need of having in place support structures for a more ambidextrous organization. These need different solutions than today’s systems and will become the big IT challenge to manager over the next few years.

There is a constant talk in IT circles of “everything is a service” and if this translates as the business expects this can have a real transforming ring to it. Business groups require faster execution, reduced time-to-value and higher levels of flexibility, and perhaps, IT might have a way to deliver these through the cloud. The promise is ‘hanging out’ there it seems.

Bringing innovation fully into the corporate fold

Thankfully, for many perhaps, innovation has been a little out, off on one side of enterprise resource planning. To some degree this has helped but also is rapidly becoming a real performance drag, innovation needs to be more central in core process thinking.

I believe the solution is to buy into ‘innovation in the cloud’ as the next practice idea. Today many innovation processes and systems have been fairly stand alone, remote from the clutches of IT and not being ‘integrated’ into the Enterprise Resource platforms so far, would all have to go and that will have a few cries of “OMG no!”

On-premise IT solutions for innovation remain highly constrained.

I’m certainly against innovation continuing to stay in the on-premise platform at all. Of course, any migration plans will give the current systems sometime but the cloud just seems to be an alluring prospect that meets many of innovations needs.

Innovation can only really thrive and move considerably up a notch or two in performance and recognition, if it can obtain the integrated flexibility and achieve the more open access to all shades of business agility that can be found, if we have the opportunity.

Innovation runs counter to repeatable processes; it needs to leverage this ambidexterity of having access to all that makes it adaptable- nimble, agile, constant change, and experimentation, prototyping that is tailored to explore incremental innovation in faster, more flexible ways.

Alongside this to allow for more radical innovation that taps into greater needs for mobility, usability, elasticity and yet still be aligned to leverage, exploit and maximise opportunities needs to run in parallel.  It sounds a tall order doesn’t it, yet I’m not sure it actually is, when you stand back and think about this and try to begin to piece together all the pieces of the puzzle.

I think there are multiple ways forward exploiting the cloud

There are many thoughts one could explore with a little bit of imagination, alongside a decent knowledge of what is possible today and what can be possible in the future, that is already in our ‘present line-of-sight by using something like the three horizon methodology. I’ve also written about the need for a “innovation mashup previously, as well as I can see the clear advantages that all these emerging platforms are providing that are delivering radically new innovative business models. Large organizations need to climb on board to thinking innovation differently.

Large organizations are lagging in the ‘responsive league’ clearly, they need to think beyond holding everything in house and look towards a more radical innovation agenda for change. Growth does not come from incremental dripping techniques; it comes from spotting emerging opportunities and turning those into commercial value as quickly as possible. The current legacy within any innovation systems is creating such a drag on organizations current innovation performance and why are our organizations not recognizing this?

Putting innovation in the cloud is itself disruptive.

It offers the real chance to innovate existing business practices, it can give increased visibility. Innovation can be ‘seen’ throughout the organization, not tucked away in dark corners, scrabbling to gain attention. If you take the example of what did in cloud computing to transform the customer end, then why can’t getting innovation on multiple platforms in the cloud really show its potential as well? Then innovation connects and suddenly the customer becomes a co-creator of value and collaboration really comes to the fore also, as something necessary and needed.

The speed of any innovation implementation process is determined by demand and acceptance though.

Any new design is determined by its adoption, diffusion and usage, all the way through to exploitation and uptake. I’ve written about the need to adopt improved practices for capturing and distributing knowledge through applying absorptive capacity that give greater structure and receptiveness to change that is increasingly needed to cope with growing inflows of information, knowledge and increased big data insights.

We need to find ways to ‘push’ organizational readiness for innovation to change and that comes from the top really pushing harder to achieve real growth from new opportunities but supporting the infrastructural changes this requires, a real place for IT and HR to become more involved in preparing change.

We also need to reflect on what is needed to help assimilate innovation as it will continue to have a complex, non-linear need in processes and this often in the past has simply kept it out of the ERP space, for example.

Equally due to this exclusion, sometimes the constant need to focus on innovation falls out of the corporate line-of-sight daily, as it is not part of this core, organizational supported process, it operates on one side for many to feel not involved. It comes back into the spotlight only when something has not happened, not as promised and that then ‘expends’ lots of negative energy chasing down answers, seeking explanations.

Resolving existing thorny issues need to be brought bring into the innovation cloud equation.

We need to tackle some problems within the innovation that will simply not ‘go away’ but will remain thorny issues until we tackle them ‘full on’.

The greater emphasis on the softer aspects of innovation in skills, attributes and collaborative techniques calls for different thinking on talent development, learning new topics, working in different, far more project related ways that are responsive and agile to ‘seize the opportunity’ by actively seeking the solutions that are available but most probably beyond the walls of the organization and this can be through the cloud.

The art of letting go and opening up to collaboration and co-creation is a growing challenge for all organizations. The pressure is on finding the ‘ways and means’ to enable that to happen. Another strong argument for promoting the cloud where you have a constant array of collaborative tools and applications help draft, design, brainstorm, make mock-ups live, sharing to do lists in real-time, manage projects, offer concept board development on the fly, provide facilities for all aspects of audio, mind mapping and creative enhancing techniques and on and on.

I’d argue that innovation needs the very best ways to tease out understanding, not locked in selected mindsets of product developers. We need to offer interactive, real-time collaboration tools to make the design and execution of innovation a whole lot better.

Lastly, without droning on more, we need to find ways to orchestrate, monitor, allow for broader performance monitoring, adding tools as needed on demand, to build and deploy capacity management and modelling outcomes against performance within innovation all are needed. We need to change the ways we report on our total innovation activity,  not in the days and weeks these requests can take, but at speed the cloud can potentially provide and the business requires, fast.

So I am making my call of innovation and its need to head towards the cloud fast!

We have come a long way in understanding innovation, yet it still stays locked in legacy systems and structures. We need to make future choices on what we want out of our innovation activity, much of the same as today or the ability to move it into a new domain of performance?

To do this we have to navigate through all the hype and mystic surrounding innovation, we have to be bolder in testing out capabilities to experiment and explore the options we have available today in new software, tools, thinking and applications.

We have to take clearer positions on the best applications to do the job and not settle for today’s poor compromises of having one stage gate system for example, we need to feel comfortable to leverage and extend our resources and capacities to innovate and learn on a continuous basis how to exploit the opportunities in agile, flexible and real-time ways.

Making the business case

For me, to achieve this we must go cloud-based, agile, and moving towards having a more ambidextrous organization design for innovation. This will help innovation to break out of the existing constraints and linear approach we have given it as its straight jacket. It will not come overnight, a cloud-based innovation capability but I see no reason why it can’t be delivered in less than five years.

I’m sure there are some out there wanting to bring this hugely disruptive potential into realization quicker than that, it has a real business case potential in my opinion. Does it for you?

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Opening Ourselves Up to the Innovation Mashup

Mash Up VisualSometimes some things come slower than others, and then they suddenly rear up and hit you. We don’t make all the connections we should; we are too caught up in our little world, beating our existing drum, drowned out by its own noise, to step back and appreciate something new is really happening.

Recently I was investigating one strand of thought and then bingo! Something else, leads to something else and the rest, so to speak, becomes history.

I’ve been reflecting on the new era of innovation and opening myself up to exploring alternatives, different thoughts, discussions and viewpoints. Underlying this is a growing sense of my convictions, still partly forming, malleable but trying to drive certain ‘stakes’ into the ground to keep testing and improving on a hypothesis or two; that innovation and its management definitely has to change, and fast!

Of course the cloud figures in this as a whole new different way to orchestrate innovation. More on that at another time as I need to get into some more robust discussions with one or two others on this and expand on my own position a lot more.

My recent ‘bingo’ moment was as I was listening to a round-table discussion within GE and its lighting division with a panel of outside thinkers. Beth Comstock, Senior Vice-President and Chief Marketing Officer was chairing the discussion, so it will always stay lively and stimulating and it did not disappoint on that. Her throwaway line at the end of the panel session was “Perhaps the headline here is the Big Data Mash Up”.

Mash-up?  So am I missing a certain beat here? Or does it fit into my thinking

This started me off – Mash Ups, Ecosystems, Platforms, Big Data so how about the Big Mash Up to help the necessary Smash up?

So off I go on one of my walkabouts, needing to plug into mash-ups a little more.

Business jargon is drawing more and more from our software and computer worlds. We have seen lean, agility, scrum and a host of others entering into our business practices in broader ways than the original application; the principles are being extended out.

So what is a mashup?

In web development it uses content from more than one source to create a single new service, displayed in a single graphical interface. It works if it is fast, easy to integrate and has clear application interfaces that allow this to happen.

The original term of mashup, according to dear old Wikipedia, comes from British – West Indies slang, meaning to be intoxicated or a description for something or someone not functioning as intended. I like this as it is the way many of our companies are reeling from with all the disruptive changes swirling around them. Also within music, it is used when we remix and combine different aspects of music or song from one vocal track to another. Thereby ‘mashing them’ together to create something new.

So why do I feel the innovation mashup is coming?

The main characteristics of a mashup are combination, visualization and aggregation so as to make ‘it’ (whatever it is) into something more useful, for personal or professional (or organizational) use. We have a fair number of mash-ups going on already; in business mash-ups to reveal actionable information, consumer mash-ups that can come through our browser interfaces (maps and info) and data mash-ups that provide new, more distinctive web services.

I’m not going to get into all the technical stuff on this, let alone the challenges but as you read about the taxonomy structures I start thinking innovation taxonomy. Don’t ask me why but I do.

Let’s smoke a little more here (I’m kidding) and think the Internet of Innovation

We have been digesting the internet of things, the internet of everybody so we need to push this a little more and ask “can a comprehensive vision of how this set of events around digital, data etc., alongside our physical needs be translated into returns for a business wanting to engaged in greater, more valuable innovation”. These will come from platforms and connecting everyone.

I hold one additional thought here “virtualizing the core business” and extending this beyond the core, to deliver innovation faster and better by orchestrating its parts to architect the future, based on responding to real needs and extending those existing deliverables that continue to provide value.

We need to manage innovation in more real-time, we need to dramatically improve the process, we need to pull together often the disparate knowledge, we need to inform better, we need to place what we are doing into a greater context and we need greater predictive decision-making. What we have working the innovation activity is ripe for disrupting. Innovation and its management is mostly operating with the 20th century model.

The move towards digital – physical mashups

Darrell Rigby of Bains & Co wrote a recent article in the September 2014 Harvard Business Review entitled the “digital-physical mashup”. You could image that got my attention in my walk about.

His view is we are in a period of upheaval, do we see technologies as a threat or a new pathway. The growing reality is digital has the real potential to destroy our existing positions in existing markets.

We see this with digital platforms, those lean on physical assets attack the incumbents, take Airbnb for example in its mattress and B&B challenge to hotels or Kickstarter for alternative funding. Value creation is being rethought in totally different ways and business models and being staged on platforms.

Now what happens when you combine digital and physical? As Darrell comments there is a growing ‘weaving’ of digital and physical worlds to come tightly together. He cites Nike+ that is giving more than 30 million customers a tracking, sharing of runs, workouts and setting fitness goals as the shoe has a built-in sensor and can work with your iPod to see data on time, distance, calories burned and can all be synced back, compared for charting your progress.

Here we see digital sport emerging, the ones not embracing technology will suddenly have their market position erode (and fast)

Then we come back to GE and Beth Comstock’s throwaway line “the big data mashup”

GE when they decide to move into something, they tend to do it big time. They make “big bets on big things” according to their CEO and Chair Jeff Immelt. Big Data Analytics is one of these exploding for them. They have housed this under “Industrial Internet” and GE Predictivity TM for asset and operations optimization.

This will come from these analytic insights, through the use of sensors and other technologies in aviation, rail, oil & gas, power generation, wind, power distribution, healthcare, mining, water and process technologies, lighting and manufacturing from machines that are self-aware interacting with other machines and their human operators.

The collecting of data is impossible to manually analyse but if this can be translated into insights through analytics’s and big data management techniques, visualization and dashboards techniques, that can manage complex machines, save labour, downtime, direct resources and reduce costs it certainly opens up the thinking.  GE’s estimates could be as much as $20 billion in wasted deficiencies per year. Further opportunities will simply occur as this gets understood more as it gets rolled out.

Wikibon analysts believe the analytics market will be worth more than $47 billion by 2017 and Gartner reckons the rise of the Internet of Things will propel the global IT industry past the $3.8 trillion mark by the end of this year.

I can certainly see this as a valuable and seemingly ‘big bet’ sandbox to go and play in and GE are doing this on a strong execution platform. They already have scale, they are just scaling this more into a different business model and value propositions.

Big Data is coming of age, can we handle it?

Big Data is going to certainly drive IT spending in the next few years, yet it is its translation that promises to be within the value extracted, on how we interpret this though analytics, insights and what it then yields in improved productivity, new product designs and service offerings. It all signals a very healthy set of new innovation activities in new products, services and through new business model designs. The fusing of digital and physical for new opportunities is upon us.

So are we seeing the groundwork for a new industrial age where innovation will increasingly play even more of a part, one that needs us to focus on the data, our people and the whole architecture, where the ability to collaborate, exchange, network and decipher what is coming towards you in meaningful ways to turn insight into commercial opportunity seems beckoning.

So is our current innovation systems fit for purpose?

So real-time comes up against old-time innovation processes – something will have to give.

So there is a whole new world of possibilities, a mash-up of the cloud, data, analytics, digital / physical combinations, real-time activities all crowding into the existing innovation pipeline, manually being cranked along. No, something needs to change. We need to really begin to dump these legacy systems for manual innovation and really step back here.

The BHAG for innovation is needed here

We need to take a very different perspective on the innovation process. We need a greater visual control across our organizations; we need to build a completely new end-to-end innovation management system on a platform approach.

We need to collect and aggregate more knowledge, information and data than ever, the complexity will simply grow as we connect more the digital and physical worlds and innovation is being expected from this fusion.

Fusing the parts, forming the bigger picture

We need to give up on ‘hard end of line’ measures and metrics (so anti-empathy) and go into analytics far more, for driving innovation along its new process constantly at its point of need (note that), embrace data, seek and design new deployment models like cloud and mobility, merge the architecture design of the innovation process onto a visualization platform, seek out those that can contribute both inside and outside the organization.

We need to orchestrate, provide stunningly different user interfaces (beyond the Excel spreadsheet please) that can come into you wherever you are, tailored to the individual’s role within the innovation development process at a particular time to make it flexible as an on-demand need, drag and drop knowledge into your space to make it hugely dynamic full of interactions, modular and capable of being extended within our more elastic (flexible) enterprises.

A future full of collaboration built on real-time and valuable insight

The future will be collaborative, full of mash-ups to make innovation happen. Innovation management needs to be in the driving seat of changing in response to the next revolution of digital and physical that is ushering in the next era of innovation.

Who is going to take up this grand challenge or is innovation just going to be lagging behind again as efficiency and effectiveness remain as the big brothers dominating the organization’s thinking ‘block’? We do need a whooping big innovation mashup. By all indications, what is coming towards us we certainly will need some big innovation mashups.

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