The approach we take to embedding innovation in all its forms is a unique one that we call the Pathway Curve Methodology.
Innovation needs to be worked at, to grow into a deeper understanding, over time. It needs to be understood in all its different forms and often many can become confused and disappointed by their initiatives by not taking a more measured approach to them.
I am reading a lot about the concept of value creation recently, it answers everything but tells us so often nothing about how it is made up or it is truly present. It seems to have that same ‘heady vaulted position’ as innovation in that we all talk far more about the ‘promise’ of it, we want it but still are not prepared to put the real effort into it to make it happen.
So let me try and explain my thoughts on value creation. So what is behind value creation? What drives it? What will tell us this is an organization where value creation seems to well invest in, nurtured, built and protected?
So what is value creation?
Value creation is highly dynamic, it is going on all the time and can increase, decrease or transform, in different ways, when you exploit your different capitals that will be in constant change and adjusting to reflect your organization’s business activities and eventual outputs. This is when you can begin to see the value created by the use of deploying all the capitals to build new growth and what I call “stock” that along with “flow”. I loved this explaination of the two.
Most of us are very aware that Innovation can be fairly complex in what needs to be pulled together to take an idea or concept into a finished product.. We are also aware innovation often ‘flies’ in contradiction to the normal organization’s ways and wishes, especially the emphasis on working in structured, efficient and productive ways. Innovation can often be rather chaotic and discovery driven, it often is seen as counter-productive to the orderly state our organizations wish to achieve.
Yet it is that randomness, that serendipity, that sudden discovery that needs a different way of thinking and organizing innovation. It can still be well-structured and effective but it needs the opportunity to allow in accidental discovery, by-chance conversation, fortuitous moments that just seem to happen and occur as you are “open” to them. You need to have both structure and unstructured aspects to allow innovation to happen, evolve and eventually shape towards an outcome that changes the current status quo. Innovation should always challenge and question this status quo.
One of the useful ideas of using an external resource is to put additional coordinates into your innovation world, they see contradictions in a different way. They can assist in working through the conflicting signals, so as to help align innovation in helpful and thoughtful ways. Certainly, the innovator’s role is not an easy one inside the structured world of larger business entities.
We need to know how to unlock the real value of innovation both personally and within the organization, we work for. If we do not fully understand where the innovation capital comes from, how new capital and stock can be provided, innovation will remain tentative, always stuttering along.
Innovation will lack that essential organization innovation rhythm, and it will stay disconnected for many and will be frustrating your own evolution in understanding if it does not become an organizational learning need.
You sometimes need to kick yourself. Well in my case that seems to be increasing by the day. I have to confess I have drifted in and out of checking on Nesta, based in the UK. Different reasons, different focus areas partly although innovation keeps us together, well me checking in on them, I’m not so sure it is the same their end.
Nesta is an innovation foundation. They state: “For us, innovation means turning bold ideas into reality. It also means changing lives for the better. This is what keeps us awake at night and gets us out of bed in the morning” They work in areas where there are big challenges facing society, from the frontiers of personalized healthcare to stretched public services and a fast-changing jobs market. They cover a lot of ground and provide some very sound advice along the way.
There is always a time to reflect. It is when you have those spaces within your daily work you must take a view, a break, consider something that builds your energy up some more, to make it more resilient.
Do you stop and reflect, do you “veg” out, do you seek alternative points of stimulus or find something completely different to go and do, read a book, listen to music, take a walk, climb a mountain or simply tune-out. We need a time out for reflection.
Well, I had a reflective moment on some points I consider within innovation that need re-emphasizing.
For my final post of the year, I went back to some of my thinking through, those around the building blocks needed in developing the core competencies for innovation that we need to have in place for realizing its true potential.
For me, the bedrock of innovation is built upon competencies, capabilities, and capacities and all these involve people as well as technology. They go hand in hand in our connected world.
Building these is the core of my own innovation offering in consulting, in advising, mentoring and coaching. My work constantly “maps” back to this essential three “C” of competencies, capabilities, and capacities.
Let me offer some thoughts that build around a framework I work through.
Are we seeing a change in mentality within large organisations towards encouraging individuals to ‘break out and become more intrapreneurial within their part of the business?’
Is this tapping into the increasing desire to be part of creating something new, to grab back the engagement needed, that sense of identity and a growing sense of ownership?
Large organisations sense they are missing out on radically different business opportunities and cast their envious eyes towards the young start-ups, not just coming up with original ideas to solve existing problems and pent-up needs, but seeing the work as potentially disruptive to those managing in the existing space.
This start-up and entrepreneurial spirit are making many senior executives nervous and they want to find ways to harness this within their own organisations, and thus the intrapreneurial movement has been born and is growing fast.
Three years back I took a view on what to focus upon in my innovation activities to meet client needs, they did seem to make sense at the time.
In many ways, I was fairly happy with the outcome, as many of the places I would put my required but limited resources behind, in providing a depth of understanding, were highly relevant, topical and needed, so were good spaces to offer my thinking, advice and solutions into.
Fast forward these last few years and I often wonder where that focus has actually gone – the focus has been a little ‘bounced’ around but for good reason, I feel, yet, it needs a fresh re-calibrating on my approaches going forward.
Innovation has been rapidly changing and much of its basics have been swallowed up by some defining issues that have raced up to the top of the innovation agenda and it is right to respond to these.