The Four Lenses of Innovation by Rowan Gibson

Four lenses of innovation for post3Every now and then, a book comes along that completely surprises me in terms of my own reactions to it, forcing me to unglue some of my preconceived ideas, and then stick them back together again into a whole new pattern. It threw me into a loop, trying to figure this out.

To be honest, I still have not fully figured out why I keep pondering over Rowan Gibson’s “The Four Lenses of Innovation: a power tool for creative thinking”, which will be published in early March, and why it is forcing me to reconcile different thoughts in my mind.

Rowan Gibson’s previous book was “Innovation to the Core- a blueprint for transforming the way your company innovates”, which he co-authored with Peter Skarzynski. It has been one of my favourites since it came out in 2008. I often dip into this book, refer to some of its thinking and frames that have emerged following its publication. One of those frames was the “The Four Lenses of Innovation”, outlined in Chapter Three, which became the basis for Rowan’s new book.

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Recognizing the conditions for changing innovation’s culture and climate

Complexity in innovation knotTackling the culture and climate that is needed to create a thriving innovation environment is complex.

In this post I can only touch on certain points to trigger that deeper examination and offer the stimulus and considerations it needs.

Within the Executive Innovation Work Mat we have seven domains or components that need bringing together to form a new integrated knot.

The aim of the work mat is to draw the senior executive into the innovation process and to support them as they think through what is required to build a more sustaining and integrated innovation understanding within the organization. Their role is a strategic one that sets the conditions and overview on innovation.

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The environment for innovation does really matter

Seven domains in work matThe Executive Innovation Work Mat methodology requires investigation and engagement across the seven domains or components that make up the work mat.  The aim of any work mat discussions undertaken with executives focuses upon bringing out the parts necessary for innovation to happen and that needs an integrated approach and lasting engagement from senior management.

In a series of articles I will be looking at each of the seven components within the work mat to raise questions to probe and prompt the necessary thinking that needs to be made in organizations determined to build a lasting innovation competence and structure.

I’ve already offered some opening thoughts on Governance and Innovation, for me one of the basic building blocks for innovation lies in creating the right conditions for an Environment to innovate.

So what are those environmental conditions required for innovation?

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Innovation is like a Rainbow

Last week I was driving home after a round trip of 700 kilometres and as I got caught up in some evening traffic, the sun and the rain played that magical trick of offering up a rainbow to the ones in that right position to see it. There was the actual end of a rainbow for us to see and it triggered two thoughts – the mythical pot of gold if you actually get at the rainbows end, and then my later thought “innovation is actually like a rainbow in so many ways”

Rainbow Innovation

The Rainbow Effect

They tell us you can never reach the end of the rainbow because the rainbow is a little like an optical illusion. The rainbow is formed because the actual raindrops act like thousands of little prisms that refract and reflect the sunlight towards you. So when the sun combines and those millions of raindrops have this light hitting them and split the colours for your eyes to see the effect.

Even when you change your position, the angles change and you see the rainbow at new angles of these little prisms. The ability to see the rainbow is that you have to be always be that certain distance away, even as you try to move towards the rainbow, it stays that distance away from you, so you can never get to the end of that rainbow. I just think for many of us, that innovation is often just like that! So it got me thinking.

Innovation is like a rainbow

The rainbow never touches the ground and there is no end to it, it sort of dissipates and that also sounds just like innovation as well, we often lose the focus or the original intent in the final product. Innovation, as we know,  is made up of a lot of activities, a rainbow of different often colourful activities, that need to be combined together for the end result but they do need the right conditions to produce this.  Yet to gain from “this rainbow effect” of lots of ideas, like the rainbow you need to narrow the funnel of precipitation to get a desired result. Sounds a little like a narrowing innovation funnel or staying very focused.

Funnily enough, like the rainbow, you think you have arrived at the end but you have actually not, in your innovation activities, to get to that pot of gold. Unfortunately the “beneficial effect” has seemingly moved on or simply disappeared so you have to continue the search for your innovation rainbow elsewhere.  The one you originally saw was a while ago, conditions so quickly change and you just have to keep on adding to what you have achieved and keep searching for the perfect innovation end that seems never to come.

Why, simply because you just can’t get to the end, it is always changing, something takes over, the world never stays the same and always, yes always, depending on the right conditions, you just need to keep chasing as you see a new end but it just keeps that tantalizing distance away from you. Just like the rainbow, it fascinates you, it keeps you involved and moving towards a clear target.

Can we ever complete the full circle required from innovation?

As rainbows are made in the sky they actually never touch the ground, you think they do but they don’t. Rainbows are actually complete circles but you never see the whole one as horizons seem to get in the way. Again I think innovation has this in common. You never can achieve the “full holistic” effect of innovation we are often arguing for, as absolutely necessary, (for the pot of gold perhaps) because something always gets in the way.

What we can only achieve is to urge people to rise above what they are working upon so they can appreciate the arc of innovation better, like the rainbow. The higher we can rise up, the more of the circle we can see and attempt to make all the necessary connecting points.

The important point of appreciating innovation is that we all value the innovation effects differently. It is like appreciating a rainbow, when we stand in different positions we see often different effects of a rainbow, just like for innovation – no two pairs of eyes can see the same, each observer can see a slightly different rainbow, even if they are standing next to you as what makes ‘it’ up,  as it is always in constant motion. The effect is different for each of us.  It constantly changes, just the same as innovation – it is unique in its own way to the individual that ‘sees it’, yet we can see the rainbow effect in its own unique way, similar but different for each person but it is the same rainbow or is it?

Observing and absorbing needs a ‘prism effect’ to be dispersed

I also think innovation is made up of a broad spectrum of refractions, the passing of light (insights) from one to another and in our reflections in its activities and impact, just like rainbows. Reflective prisms are used to reflect light, in order to flip, invert, rotate, deviate or displace the (existing) light beam. This seems a little bit like brainstorm techniques.

Innovation needs to work along the absorptive capacity process where we acquire, assimilate, transform and exploit, where the focus is on the “dispersing” and “adapting” insights into future impact outcomes that then accelerate innovation. Is this perhaps like a rainbow? When a shaft of sunlight enters a drop of water, a part does not pass through it, it is reflected and then emerges back from the side it entered and this process, repeated over many times becomes a ‘primary mechanism’ that transforms into something different and you begin to exploit its effect, you take advantage of “the innovation rainbow effect.”

You suddenly see everything in clear, new colours. Those magical moments when you have clarity and like innovation the effect suddenly takes hold and you are amazed at the unexpected turn in events.  From this point on, you ‘push’ to change the existing for something new and hopefully preferred, something that you believe gives perhaps a greater value than the existing.

Is innovation an illusion – both deceptive and never-ending?

So we will never reach the rainbows end, we will ever reach innovations end?  Or will it always stay at a ‘respectable’ distance, just like the rainbow where innovation is also an optical illusion I wonder? Just out of reach. Just like our rainbow, it will always be a certain distance away from you and as the conditions change, you lose sight of the innovation rainbow. You can either seek it out or wait for those conditions again, perhaps like innovation, those conditions are hard to sustain, we need to keep moving, waiting for the right conditions again to get the benefit. Innovation needs the right conditions to come together, so does a rainbow.

Creating the right conditions and being in the right place is more than luck

Creating those conditions is both made up of luck, being in the right place at the right time but also knowing what needs to be in place to achieve the “effect”. A rainbow needs light, water and air to produce the right atmosphere and conditions. Don’t we start looking for a rainbow when it rains and the sun shines together? Well, innovation is just the same, we need certain conditions like culture, processes, directional energy and equally all within the right environment to allow it to happen. We look for these as well.

Just remember, like the rainbow there is no end to it, it just needs the right conditions. The pot of gold, well it is at the end, can’t you see it? I can – it’s all been told.

“At the end of a rainbow

You’ll find a pot of gold

At the end of the story

You’ll find it’s all been told”

          Nat King Coles song “At the end of a rainbow”