The future of business is building around the relationships you are forming, the level of participation onto platforms and building ecosystems. These form relationships and networks to accelerate your potential innovation solutions
I started posting my thoughts on innovation in August 2010. I have written on this site alone, www.paul4innovating.com, by just coming up to a milestone of 700 posts focusing on innovation thoughts and opinions, so I just wanted to pause and think about all the different places I have tried to get the innovation message(s) out.
I always find the post-New Year to be a reflective part of the year of reviewing, deciding, and then setting new goals. This is a post about the sources of my knowledge that feeds my innovation passion.
Let me start. I often wonder whether the posts and articles I’ve written have been hitting the right buttons, helping solve the needs of those involved in innovation; I hope so. I have pushed out and explored various aspects, learning myself as I go. I have followed a number of great innovation thinkers and read different books on the areas of innovation.
It amazes me. How much is talked about, advice offered and sometimes that deep down nagging feeling, innovation understanding does not really change; it is the people managing it as they often seem to be simply passing through this innovation period onto other things or vanishing in pursuit of different career interests.
Innovation often fails to align with strategic needs. It is a known, well-discussed fact. This is often not the fault of the innovator but the very people designing but not sharing the strategy or failing to recognize all the implications this might mean in shifting resources, investing money or simply under-appreciating the complexities that often lie with innovation to conceive, validate, contribute and deliver the contributions into that strategy.
Sadly many innovators are simply happily working away with no specific guidelines, apart from the general remit of “we need to be more innovative”, and this lack of coherence merging from the boardroom, failing to cascade down the organisation leaves this strategic part that innovation should plan as far to vague. They are not drawn into the need for change and its implications from an innovative perspective. Alignment should be a rigorous evaluation.
Building our capacity to innovate needs understanding and reflects the organization’s business activities. Innovators need to grasp the value creation aspects that will deliver the necessary capital-efficient and profitable growth and then ‘go in pursuit’ to achieve their contribution to these goals.
Even the basic questions often remain unclear: “How are we looking to grow revenue, save costs, reduce working capital or improve our fixed capital?” What is specifically being deployed or recognized needs to change and to get into the necessary detail becomes essential.
Innovation has a very tough job of attracting the necessary money to take a concept or idea all the way through to commercialization. There is always that constant asking about the economic return and the associated risks.
Financing game-changing investments, replacing something existing or simply providing something new have tough financial questions always to be answered.
Here I am taking an innovation need in a different way than most are used to reading about. So what are right conditions to invest and realize innovation?
The Energy Transition is one of the toughest innovation challenges ever. We must remove fossil fuel as a source of energy, decarbonize our planet and replace it with clean energy alternatives of solar, wind, hydropower, nuclear and green hydrogen solutions. To make the transformation in just under 30 years is a massive task. So far, we are doing a poor job of this as markets, solutions, opinions, and financial support are all highly fragmented.
Tacking emerging and developing markets is even harder to achieve an energy transition.
Can you imagine what it is like in a developing country that lacks sufficient energy and infrastructure yet is faced with the sizable task of expanding its economy to meet growing population expectancies and the need for rising incomes to give that essential potential for growth that having energy available can provide?
Transformational innovation is increasingly needed to cope with the change needed in many organizations to find a new or repositioned value proposition.
Transformational innovation is one of the hardest, if not the hardest, to achieve. When you are required to become (really) different at the core, you face the inherent conflict that making change is where clear leadership can only bring about, guiding the changes required through this highly disruptive period and providing the compelling story of the compelling future that provides a fundamentally better state than the one occupied today.
We have many innovation outcomes to choose from, including incremental, distinctive, radical or disruptive. Today we focus more on open innovation where a greater external diversity combines with internal expertise to generate the potential for something fundamentally different. Today we have technology as an enabler and applying innovation ecosystem thinking in designing open platforms so this network of experience can be exchanged, shared and developed.
Yet transformational innovation does require something really different.
To become different, you have to go beyond adding innovation at the periphery, bolting new concepts onto the existing core, you need to dismantle the core fundamentally.
What an utterly strange year, 2022 has been. We have been confronted, reflective and seemingly having to “kick start” our lives again after the challenges of living through the impacts of a global pandemic.
We go into 2023 far more in personal and business conflict. We do need to find a new way of working. It is not throwing away the technology, tools or established processes, it is transforming these in new and different ways. We have not found the “real-time” to stop, explore and approach concepts and innovative ideas in different ways. Our mindset or conditioning was fairly hard-wired from our past ways of working, we felt unable to justify “permission” to change how we undertook work and have found it challenging with the impact of being remote. Many have simply walked away from their past established ways of working. We are confronting unsettling times for many reasons.
In many ways, it felt all we knew or needed was suddenly not good enough. We have lost our understanding of many things we became used to, and suddenly it all seemed challenged in far bigger ways. War, flooding, famine, shortages, and illness challenges began impacting our lives. We were indeed been confronted with a series of crises and the need for a fast, thoughtful set of responses which we were unprepared or incapable to give as each challenge has been highly complex.
We were beginning to be more open to being more reflective but we have been constantly pushed to take us back to “business as usual”. In many ways, we are struggling with a need for a “reset” but it is far more complex than that as we are in the middle of multiple crises.
This return to the old normal is a non-starter for me, we are in a rapidly changing world
We are in need of recognizing and discerning how much our world is upside down, so we can begin to understand how we need to re-equip ourselves to a new way of working, thinking and responding. We need to “righten” what is wrong with this feeling of much of what we are doing being out of balance.
We are all struggling to transform ourselves. Our businesses are grappling with the current economic difficulties we all presently facing including shortages, disruptions, and dealing with inflation and economic downturns and massive climate change challenges. We are not only confronted with the potential of the toughest downturn in modern times but with all the pressures with the speed of decision-making, and technological advances that seem to ‘suck up’ more of our daily lives instead of helping to resolve it. 2022 was unsettling for me.
Here is my solution that I think is worth working through first to absorb it and its combination. Then apply it to your innovation-building activity as a framework for innovation. Each time you are reviewing innovative activity, run through this formula in your head to see if each of the parts is embedded into the work.
I have worked on the formula SCA = II + OC + EE + MLC + RNE for many years.
In that post, I detail the make-up of the formula, made up of the combination of positive relationships between the following interrelated parts.
We are or need to be, in search of a sustainable future where we can constantly build upon innovation capabilities, capacities and competencies that can be refreshed, strengthened and sometimes reduced to meet the circumstances.
The formula SCA = II + OC + EE + MLC + RNE makes sense to me. How you build out these yourself further adds more uniqueness and source of advantage.
Whenever I get into conversations about innovating, we always hit difficulties on the question, “how can I build this well and be sustainble?” Hence, I often try to build an extended narrative for what makes up the innovation capability building and understanding for the future. I frame this as the linkages of innovation purpose.
This opening narrative becomes increasingly important when you argue the move from our present way of thinking and building innovation systems, often linear and spread across different teams and islands of internal knowledge. into future ones built far more around innovation ecosystems in thinking and design that are integrated and connected, to open up conversations and exchanges, seeking common points of value in a broader network of solution providers.
I outlined in a post in May 2022, “linking sense of innovating purpose“, my ten points of linkage need, and I want to build on this further here in some explanations for each of the linkages..
I want to go deeper into these ten linking parts, breaking them down a little further.
In the past few months, I have been writing consistently on the need to change our innovating process, thinking and designs into Innovation Ecosystem ones.
I continue to gather, reflect and construct the “how and what” structure of this redesigned innovation (ecosystem) process/system. This will be my initial view of how this needs to be shaped as the overriding architecture of an Innovation Ecosystem. I’m coming closer to the point of sharing this in the coming weeks.
I am focusing here on arguing for changing our innovation process on the Business-to-Business or Industry-to-industry, not the retail or consumer ecosystems and their designs.
Let us first provide the top view of the difference in need and the offer of new values.
I am on a personal mission to convince innovation software providers, corporations and innovators to change how they undertake innovation.
In some recent posts, I argued that we need to adopt a broader innovation ecosystem thinking and design. I stated in one recent post, “We must promote more dynamic environments and the constant desire that organizations and their people have to be fit for innovating purposes, adaptive and fluid in such highly challenging and confusing times.”
I do think we need to restate the current barriers to innovation.
These barriers do not ‘magically’ change by delivering what I believe moves us to a better system for innovation, that of an ecosystem and platform architecture. Still, barriers do need to be consciously built into any new thinking as ones “to be resolved” in any new solution design.
Recognizing the present and ongoing barriers to innovation needs solutions to be built into any future design. Let me outline many of these here, building further the case for necessary change.
Today most organizations have barriers towards creativity, ideas and innovation.
My personal energy is drawn from all the challenges we face, looking to help find solutions.
We must promote more dynamic environments and the constant desire that organizations and their people have to be fit for innovating purposes, adaptive and fluid in such highly challenging and confusing times.
Achieving this innovation ecosystem thinking does require a profound shift in how innovation is viewed and approached in the business landscape today and in the future.