co-creation | Paul4innovating Innovation Views

The value of applying the Three Horizons to Partner Ecosystem thinking.

Building Partner Ecosystems Progressively through Three Horizon Thinking

Thinking Partner Ecosystems in design and delivery. There is a need to resolve immediate, mid-term, and long-term issues to show progressive thinking on how to grow collaboratively. How to collaborate to deliver impact, and create value when building your thinking in products, services, or new business models on any Partner Ecosystem design and thinking. One methodology stands out for me: the three-horizon framework

Partner ecosystems are highly valuable for delivering on these ambitions. Partner Ecosystems enable you to go beyond addressing immediate and surface-level issues to tackle deeper, systemic challenges and position clients at the forefront of collaborative and co-creative approaches.

In my view, this requires a progressive mindset that considers growth, impact, and value across various time horizons. This mindset lends itself really well to applying the three-horizon methodology.

Building Collective Agility for Innovation

Agility is important to me. For me, agility and innovation have needed to always go together.

I named my company Agility Innovation Specialists and at its core, we state that the value of this focus can offer a real “intensity in innovation” that we believe reflects today’s world of need.

We encourage you to disrupt the accepted, to constantly challenge the current ways and push into uncomfortable territory. We suggest you seek out customers’ unmet needs, and unexplored opportunities to give a new diversity to any thinking, and then we set about accelerating these ideas to fruition. Those all need abundant and constant agility.
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Societal Innovation – challenging our future thinking

There needs to be this major shift from market-led to more societal led organizations occurring. We see pockets of this in a number of business organizations offering clearer governance and sustainability outlines as part of their annual reporting.

We need to push them a lot harder. We need to move away from business-only innovation into a society based.

The shifts taking place

Society has shifted, is shifting; the consumer is becoming the supplier of content, meaning, of their taste preferences, their emotions and the goods and services they will buy. Mass consumption, the model honed in the 20^th century doesn’t work anymore.

Customers are actually saying “less choice, more say” and seeking deeper self-determination. This personalising of preference can seem more complex for organizations but there are many ways to manage this it requires real change in organizations, oriented to society more, serving them more.

The marketing thinking is in need of adaptation also.
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