Leading innovation | Paul4innovating Innovation Views

Moving innovation into our Core- Part One

Innovation has sat outside the core of organizations’ central systems for long enough.

Arguably this lack of being a core as the central need of providing sustainable growth holds the deeper understanding of innovation back.

A core that could offer up the sustaining value and contribution innovation can make, to the growth and future well-being of organizations and having available the level of resources and commitments it needs. Today innovation seems to be falling short in delivering on its promise. Why?

A three-part series on rethinking the management of the innovation system.

Part one, building the business case of needed change in how we manage innovation.

This part is about those constant top-level concerns that needs finally to be addressed, if innovation ever can become core
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Exploring the Drivers of Innovation Change

I always show a particular interest in statements claiming to have identified a relevant driver of innovation change, then think through these.

Can these be valuable and be associated to the portfolio situation within an organization’s need, in seeking different viewpoints of product or service change?

Opening up our thinking to change can drive our business offerings very differently.

Often within these drivers, we do need to explore what is the underlying force behind them, it allows us to pause and think. As you think through what these different change drivers on what it might mean to extend your new product or service developments, these can prompt radically different and imaginative solutions to consider..

Using the different drivers can give you new insights into your innovation activities plus also can prompt significant changes to freshen up your innovation portfolio.

They are certainly a good place to start to get the creative juices flowing even more. Continue reading “Exploring the Drivers of Innovation Change”

Tuning out, a need for simplification and better value

I have been totally struck by the overwhelming number of webinars being offered to me on a daily basis, all related to innovation and all free.

Am I the only one getting overwhelmed in choice, underwhelmed in content value?

This is a bit of a long rant, so turn away now those who love all the free choices you currently have, don’t waste your time reading on.

Those a little more curious, as my friend Michael Fruhling always says in his useful blog “then read on, dear friends….”

What do you get of real value when it is offered free?
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The last five yards – the really hard part

It seems so simple doesn’t it – “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve.

Everything we should be aiming towards boils down to the judgement of a ‘successful execution’ or not.

It is this last, hard five yards of all the work that went into something, which can make or break so much of the efforts that have gone into this emerging ‘commercial life’ of our new innovation activities.

We should regard the back-end of innovation as the rugged part
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My innovation wish for 2015

I would like to see emerge a different ‘sustaining’ capacity built around innovation as the continuous core, constantly evolving, adapting, learning and adjusting, in perpetual innovation motion.

A truly integrated innovation solution that sits in our organization to allow innovation to be fully leveraged and exploited.

We need to recognize innovation has many touchpoints and a myriad of dimensions that need to be aligned and integrated. I genuinely believe we need a solution provider, who takes a more holistic view of innovation management that can make a significant advancement on where we are today, in our processes and systems.

These need a total integrated solution as the approach. this has its complexities in the challenges but we do have the potential through technology deliveries, platform constructs, and using the flexibility and adaptability found in the cloud.

If we combine these technology enablers with our innovation management understanding, then we can begin to construct this systematically and thoughtfully. It is very achievable and necessary for our organization’s abilities to absorb and translate knowledge into innovative growth, something missing for many.
Continue reading “My innovation wish for 2015”

Tackling the internal Jobs-to-be-done for improving Innovation

We are constantly nudged toward understanding the needs of customers through the jobs to be done approach to shaping our innovative solutions. So why do we still seem to not achieve this ‘higher purpose’ of providing solutions to customers’ needs?

Predictable growth has run its course as we live in unpredictable times; we need a better way to identify ALL those unmet needs that our customers have.

That need comes from knowing the “job which needs to be done”. We need to sharp shoot to hit clear targets, we need to become a lot more explicit in our knowledge of a customer’s unmet needs, and they need to make the connection of that need with our product (or service).

Mapping the hierarchy of customer needs

We need to map the jobs and generate desired outcome statements that are specific and of real interest to the customer, not our list of multiple ideas generated based on where we are or what we think we know. We need to build a hierarchy of customer needs.

By even attempting to follow a ‘needs first’ approach we are often left to figure out the unmet needs. The flaw lies in not having these fully understood. All needs can be captured but this requires combining a more rigorous, controlled approach, coupled with astute observations.

The key still requires us to accurately quantify the degree to which a proposed solution will increase customer satisfaction – and that means knowing the jobs they want to complete.

We need to segment by jobs and to do this we need to capture this in clear, precise job outcome given statements. We need to become clearer on the product, service or business model ‘job’ it is intended to perform, measured by a customer’s desired outcome.

I really believe our internal processes are letting us down.
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The Need to Automate the Innovation Process

There has always been a consistent call to automate the innovation process.

Now it might turn into a stampede, based on real ‘digital’ need.

We have made solid progress in the use of out-of-the box software for capturing ideas at the ‘fuzzy front end.’

We have developed pipelines and use product life cycle software systems to manage this through to commercialisation.

Yet today we still have a fragmented, often broken innovation process, very reliant on the manual processes, where the human intervention dominates.

Can this be changed? Technology must form a greater core of the innovation process.
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IT is Struggling to be the Digital Technology Master

There is so much occurring in new applications and alternative solutions, it is a very tough position for most dealing in technology to truly master all of these breaking options they might have to consider.

It must be a little overwhelming when many responsible for IT have for years not had any strategic involvement and not been given clear line-of-business oversight.

Business management equally has over the years built up an ‘arm’s distance’ to IT and found ways to overcome barriers they felt were seemingly put in their way when it came to ‘bringing in’ the technology they deemed as essential.

Something needs to change going forward. Both the business manager and the IT need to find ways to exchange, collaborate and share. It is in their ‘vested’ interest but more importantly for the future health of the business itself.
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Aligning digital discovery with physical innovation outcomes.

We really do seem to be in a really evolutionary period, with the explosion of change taking place in the post-digital world of cloud, big data, social and interconnected devices.

The discovery of insights from all this embedded intelligence, social activity and data analytics is leading us to realize a potentially significant wave of new innovation opportunities from this digital knowledge.

The question is “are we internally ready for this?” Are our innovation systems and structures able to adapt to a need for exploiting ‘breaking’ opportunities where speed and agility become a critical deciding factor to capitalize on breaking commercial advantage by tapping into all these fresh insights?
Continue reading “Aligning digital discovery with physical innovation outcomes.”

Is the balance in innovation activity about to change?

Is the digital technology we see emerging today going to be able to provide the positive tension between rational and randomness that takes place in our innovation activities today?

Will digital begin to dominate our innovative thinking, will we lose this randomness, this spark of human creativity or will it be allowing this to connect multiple strands in new, more exciting ways? How are we going to adjust to the changing way technology will impose itself on our innovation activities and needs?

How will all this Mobile Connectivity, Cloud Computing, Social Media, Crowdsourcing, Internet of Things, Industrial Internet, Big Data, Analytics, 3D Printing and Scanning be presented and managed as a part of successful business scenarios and intertwined with changes in social behaviour?

Are our existing innovation systems ready for this potentially set of sweeping changes in knowledge inflows and translation, so they can be successfully commercialized into new innovation?

Part two within the series of seven
Continue reading “Is the balance in innovation activity about to change?”