Fresh thinking | Paul4innovating Innovation Views

The Connected Art of Selling Outcome-Based Solutions

The typical linear and often siloed mindset that we have for much of our innovation thinking within our business organizations has to rapidly fall away.

We are in the ‘cusp’ of a fundamental change that technology, platforms and connected ecosystems will bring into the mix for connecting and collaborating in dramatically different ways than in the past.

One of the implications will be our need in measuring the metrics within companies. The measurement of inputs, throughout and outputs need to become far more focused on delivering speed and scale potential as the critical points. We are far more needing to focus on the outcomes as our primary point of measurement.

This is a further post on discussing outcomes as the focal point of our innovation measurements, following my recent one of “Shifting to Ultimate Outcomes”

Recognizing the emergence of the outcome economy

The outcome economy which is emerging has many implications within it and how we measure and value these will become increasingly important. Companies will need better data to calculate costs, evaluate its potential value and will be modelling far more the risks and tracking the factors required to deliver within any outcome-based value promised.

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Balancing Our Innovation Understanding

Recently I have been hearing a lot about different innovation equations that will deliver value on the efforts you put in.

I think the activity behind all of this is actually very encouraging, it shows the current dissatisfaction with what we have and the quest for providing a formula for overcoming this ‘present state’.

I think they are all contributing to a promising future. Yet we need to consider the balance within any innovation understanding or equation to derive its real value.
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Walkabouts are needed for learning and testing ourselves

Walkabout picture — photo credit: Walkabout (1971) film by Nicolas Roeg

How often do you pause for thought, testing yourself, questioning even simply for ‘just those few minutes,’ to allow yourself to openly challenge where you are and what you are attempting to do?

We keep relentlessly moving on, like a wandering herd of buffalo, always looking for fresh pasture, those new feeding grounds. It’s not good.

Of course, I often get caught up in this restless pursuit of gathering more, when I spend a growing amount of my time researching innovation. I keep coming across so many things that ‘trigger’ the thinking, pushing me on.

Do you let them go, ignore them, quickly pass over them, or attempt to capture the issue as something well worth investigating further at a later stage, or just get them simply behind you in the here and now.
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Moving innovation into our Core- Part One

Innovation has sat outside the core of organizations’ central systems for long enough.

Arguably this lack of being a core as the central need of providing sustainable growth holds the deeper understanding of innovation back.

A core that could offer up the sustaining value and contribution innovation can make, to the growth and future well-being of organizations and having available the level of resources and commitments it needs. Today innovation seems to be falling short in delivering on its promise. Why?

A three-part series on rethinking the management of the innovation system.

Part one, building the business case of needed change in how we manage innovation.

This part is about those constant top-level concerns that needs finally to be addressed, if innovation ever can become core
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Tuning out, a need for simplification and better value

I have been totally struck by the overwhelming number of webinars being offered to me on a daily basis, all related to innovation and all free.

Am I the only one getting overwhelmed in choice, underwhelmed in content value?

This is a bit of a long rant, so turn away now those who love all the free choices you currently have, don’t waste your time reading on.

Those a little more curious, as my friend Michael Fruhling always says in his useful blog “then read on, dear friends….”

What do you get of real value when it is offered free?
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Are you going all digital on me?

Well then, are you going all digital on me from your innovation activities?

Take care, it does change our view of the world, as we look inside-out or even, outside-in

So there we all were, getting really very comfortable in our open innovation activities, learning to collaborate and co-create outside our organizations.

Even our management has finally got “open innovation”.

We are encouraged and allowed to collaborate outside our four walls of the organization as the penny has finally dropped that “not all knowledge resides within the company”.

We had worked through some of the cultural stuff, shifted around the team who like to collaborate, pushing others less collaborative to the back; the conflict points, we had established the process, practice and tools.

We even have our legal teams on board helping sort out all the conflicting positions that open innovation can mean when it comes to dividing up the IP spoils and even had our leadership tuned in, singing our praises and even (heavens forbid) getting engaged in the process.

When the world shifts, we all need to as well, or we get left behind.
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What makes up your innovation capital?

If someone came to you and asked the question: “tell me what makes up your financial capital?”

I expect you could answer this fairly comfortably.

It might need a little added help from your finance department but you could produce and show significant details that we are all ‘schooled’ to understand and generally have accepted, under common definitions and standard practice.

Our businesses are measured constantly on their financials, we produce a constant flow of reporting documents that provide useful insight and allow for a more informed judgement by present and future investors on the health of the company. We are ‘wedded’ to our financials and ignore the real value within our organizations of all the other critical capitals that generate and strengthen the business.

What if that same person came to you and asked instead: “what makes up the innovation capital of the company?’” could you answer this as clearly as the financial one – I would suggest most probably not. (By the way, if you feel you can then please let me know I would be more than interested).

We are focusing more on past performance and not future generating potential by staying fixated on just the financials within all that makes up our organizational capital

So what makes up our innovation capital and why is it important to know?
Should we care, does it matter? I would argue it does, increasingly so. Within the innovation capital lies the future of the organization and holds one of the real golden keys to the sustaining performance of the company, or not.
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Building Innovation Capability Through Three Interlocking Platforms

A little while back I was reading somewhere an academic paper and it triggered a thought on interlocking platforms for innovation, so I set about capturing it for this post, and then it somehow got filed away.

So this is the reworked opening thought to record the idea to ‘capture’ it, so I can reflect later on, on how I should build on this further. I show a number of hyperlinks to help in pulling this together…..well for me anyway!

So this is a work-in-progress and should be taken as a thinking out loud at this stage.

Linking capability through interlocking platforms
We are in need of a different “sustaining” capacity build around innovation as its continuous core, constantly evolving, adapting, learning and adjusting, in perpetual motion.

How? Innovation has many ‘touch points, a myriad of dimensions that need to be aligned and integrated. How can we achieve this more holistic view, so innovation management can make a significant advancement on where we are today?

Making the business case for innovation to change is not easy but essential
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The Four Lenses of Innovation by Rowan Gibson

Every now and then, a book comes along that completely surprises me in terms of my own reactions to it.

They always force me to unglue some of my preconceived ideas thankfully, and then I can stick them back together again into a whole new pattern.

To be honest, I still have not fully figured out why I keep pondering over Rowan Gibson’s “The Four Lenses of Innovation: a power tool for creative thinking”, which will be published in early March, and why it is forcing me to reconcile different thoughts in my mind.

Rowan Gibson’s previous book was “Innovation to the Core- a blueprint for transforming the way your company innovates”, which he co-authored with Peter Skarzynski. It has been one of my favourites since it came out in 2008.

I often dip into this book and refer to some of its thinking and frames that have emerged following its publication. One of those frames was the “The Four Lenses of Innovation”, outlined in Chapter Three, which became the basis for Rowan’s new book.
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Are you engaging with all the different voices around you?

Having different perspectives and voices will enhance your innovation activities, they provide diversity, stimulus and greater options for you to consider the future innovation journey.

How do we set about engaging with all these different voices surrounding innovation?

Have you ever worked with the three horizon framework?
It is really useful for managing your innovation activities, drawing out the often conflicting voices within the organization on how to take innovation forward. The approach can unlock you from just being caught in the present, to one of envisaging a future that then allows you to begin to build different capabilities, competencies and capacities.

Find out more here and here and here on the three horizons or within this blog site put “three horizon approach ” into the search box. You will find I have provided a considerable overview in different posts’ thoughts on the 3H thinking and why I place such value in it for innovation’s evolution.
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