Why have we not embraced innovation?
I will not apologize here; this will partly be a “rant” and then begin to suggest a way forward on embracing innovation fully.
I was thinking of having the headline “Innovation as our eternal doom or shame” or “innovation groundhog day”. Let me begin in why.
I really am fed up with constantly seeing claims that “innovation is core to our business” and that we are “constantly seeking fresh growth” Both of these are simply bullshit statements from the vast majority of our businesses.
Is managing innovation too complex or fragmented? Do organizations have a clear understanding of their innovation activities?
How many people are full-time employed in the innovation team, and how many in driving strategic growth? Ten, twenty, perhaps fifty out of thousands in medium to large companies.
In the bigger scheme of things, thousands within large organizations are working on innovation. These are from different functions such as R&D, Engineering disciplines, Technologists, Designers, Application and Digital. Do they work on standard innovation platforms or individually, left over from a legacy position or have they individually found a given application more suited to their specific needs?
Continue reading “Are we EVER going to embrace innovation?”
