I have been undertaking a significant revamp of two pivotal frameworks I have been building in the past twelve months that move towards Ecosystem thinking and design.
Part of this has been a renaming. I explained the Composable Innovation Enterprise concept in several posts last year. I have now shortened it to the Composable Innovation frame within its new positioning role, which is more central to applying the thinking towards Innovation Ecosystems.
Dynamism and knowledge insights are crucial to unlocking and stimulating new ideas or thinking. It is all about actively shaping thoughts or insights to navigate the changing terrain.
We do need to actively navigate the rapidly changing business landscape in multiple ways it is not just about reacting to external forces. It’s about proactively shaping the direction and actively participating in the evolution of your industry, your positioning and your own insights.
In today’s rapidly changing business landscape, the ability to build a strong case, stay informed, and think critically is the key to unlocking success and driving innovation.
I decided to hold a conversation with Google’s Gemini about how innovation had changed and hopefully progressed since I first became involved 25 years ago, when I lived in Singapore and was heavily involved in my MBA, which had innovation as an elective.
The MBA elective “hooked” me on innovation, and here I am 25 years later, still going on about innovation, championing, cajoling and encouraging innovation to be more central, disciplined and structured.
So I have taken the educational looking back from Gemini lense of perspective and broken this into three parts. I find it interesting and reaffirming. This is the first of these posts looking at the development, thinking and design of innovation from 1999 to today 2024, twenty-five years.
Innovation can be both highly frustrating and rewarding. It is good to gain a real sense of progress in these past 25 years; otherwise, where have I been?
I often feel innovation has not advanced in these past twenty-odd years, but having all the changes nicely summarized here makes me feel there has been a shape and purpose to be so actively involved in the evolution of innovation over these 25 years and been part of that evolution.
Firstly, this post outlines how innovation has evolved since 1999 and does a further recheck for 2019 until today. So, it covers a twenty-five-year period but recognizes that the last five years have seen a very different set of innovation accelerants.
Combining Ecosystems, technology and GenAI to unlock innovation
The concepts of ecosystem innovation and generative AI has arrived at the point where we need to question workflows have the real poential openness has become central to our process of thinking and development building.
Innovation does need reinventing as a discovery process. Radically different ways of capturing, extracting, and delivering value are emerging. Adopting ecosystem thinking and design, combined with Generative AI, has the impact of augmenting, automating, and rapidly scaling innovation in significantly different ways than ever before.
In one of my posts, “Embrace AI-driven innovation; it is the future,” I looked specifically at how the (traditional) innovation management process will change. The deployment of AI-driven thinking utterly alters my perspective of “delivering” innovation.
Why should “we” step into the realm of ecosystem collaborations? What does one organization give away and has to overcome in constraints and organizational barriers that form part of those lingering concerns regarding embracing Business Ecosystems?
The question always starts with “do I not give away more than I have as an individual entity?” What would make this attractive is overcoming many of the unknowns. It is hard to know the cost/return/risks and value when you begin this journey. Do you give away intellectual property or gain more from collaborations?
Still, you have to contain the change and disruption by recognizing these unknowns are offset by the many immeasurable benefits that arise as you explore and exploit the collaborative benefits and scope and scale potentials.
“Would it make my organization a market challenger, provide first mover advantage? How would I contain the step process, and how would I see this taking shape?”
You do need to provide a compelling case that addresses these concerns.
I offer here many distinct aspects and strategic advantages. Collaborations are challenging but exciting and potentially rewarding, but they radically differ in how you conduct business. They are complex.
Business ecosystems give strategic advantages that offer levels of uniqueness and competitive advantage and can fulfil customer needs far more than “stand-alone” solutions.
Business Collaborations are needed more today due to growing complexities and challenges requiring a radically different unlocking method. The validation for such a radical change in operating this requires working through systematically. Let’s offer some of these here.
By incorporating Open Innovation Strategies as the next building block, businesses can create a dynamic and expansive innovation ecosystem beyond internal and partnership and certain collaborative boundaries.
This approach supports a culture of continuous learning, adaptation, and external collaboration, positioning the organization for sustained success in an ever-evolving business landscape that recognizes and learns how to collaborate and co-create, moving towards recognizing the value of Business Ecosystems.
Embracing Open Innovation Strategies as the next building block complements the collaborative nature of Business Ecosystems and broadens the innovation landscape out into a world of new possibilities where collaboration, co-creation and cooperation become realised for building and delivering products, concepts, and services that have new unique value and impact.
Several business organizations have committed to navigating complexity, fostering dynamism and originality in approaching innovation and business ecosystems.
These have been addressing and adapting to these rapidly evolving changes by quickly spotting and seizing the potential of exploring new ways to undergo business.
We all recognise that markets are changing, complexity is growing, and challenges are more formidable to manage without extended help. This requires all businesses to face rapidly changing business environments to design their response rates and abilities to react differently. How radical will this be?
It is the connecting up of opportunities with the ability to design the solution in highly exploratory and exploitative ways of learning that begin to break down complexity and see new ways to evolve. This is where Ecosystems in thinking and design come in.
By reacting and exploring, searching for change and competitive advantage, each company below has explored through technology and partnerships opportunities that build upon their Ecosystem’s unique strengths.
When looking at radically different thinking and design in business, where Ecosystems become central, you need to ask yourself what industries would benefit from such an alternative design and thinking due to the changing complexities and challenges they are facing.
Are these pressures in their known and emerging markets posing future threats for businesses and whole market sectors?
Markets today are radically changing and are more demanding. The growing need to face growing complexity and challenges constantly unsettles the normal.
The value of opening up and embracing Ecosystems in design and thinking is that you can attract diverse expertise and knowledge into fresh partnerships and collaborations that can piece together radically different value propositions and shift competitors’ positioning.
I decided this posting site to be the principal supporting site for building different insights and understandings of Ecosystems. The main framework around the Hierarchy of Business Ecosystems Needs is over on www.ecosystems4innovating.com; in a series of detailed posts on each layer of the Ecosystem construct, take a look at each part in explanations of why each Ecosystem is interconnected and feeds the others.
On this site, I have been exploring issues associated with building Ecosystems, each valuable to read, such as collective learning, resistance, values of interconnected layers, barriers, a blueprint and a base post of “Why Ecosystems” and illustrating where and how ecosystems think and design are emerging.
Scroll down the home page or enter the topic in the search box to find these ready to read on this posting site. They provide a sound basis for considering Ecosystems by working through the views offered.
In this post, I provide different industries’ challenges that lend themselves to Ecosystem thinking and Design.
While ecosystem-based approaches offer numerous advantages, there are also challenges and potential barriers that organizations may face.
As I was building out the Hierarchy of Business Ecosystem Needs, you have to consider many of the (current) issues and challenges being faced by advancing Ecosystem thinking and design. The business case adds more value and needs to think more about the impact of ecosystems in highly connected ways.
I believe in building the foundation layer, the Innovation Ecosystem pushes the “grey cells” and gives the best platform for integrating a comprehensive Ecosystem framework in my proposal, which comprises an Innovation Ecosystem, a Business Ecosystem, a Dynamic Ecosystem and the Enterprise Ecosystem.
The question of barriers and issues must be addressed to comprehensively understand the values of synergies, interdependencies and the exponential value created when these Business Ecosystem layers I am proposing in my Hierarchy framework are interconnected. Constructing an interconnected business ecosystem framework is undoubtedly “no walk in the park”; it is hard work.
Several vital considerations come into play in developing a blueprint to thrive and find solutions that provide growth and fresh impact to a business amidst growing complexity and uncertainty. One that argues for a different business approach, with Ecosystem thinking and design being central.
When I was pulling together my view of the needs and contributions Ecosystems can provide businesses, I recognized an identification of aspects as essential to consider, this blueprint consideration and then addressed what was necessary to provide a comprehensive solution for offering a Hierarchy of Business Ecosystem Needs as a viable alternative to the current way we undertake business.
Let’s explore these considerations to ensure a comprehensive approach to addressing the challenges at hand when building an ecosystem hierarchy for future growth and prosperity.
Being explicit about ecosystems in the context of organizational strategies provides several distinct advantages compared to traditional approaches. We increasingly need to consider ecosystems in our thinking and design to leverage more significant insights, extract knowledge and build on collaborative experiences and diversity of views.