innovation ecosystems | Paul4innovating Innovation Views

Pitching Business Ecosystems opens up the possibility of real change.

Designing the Business Ecosystem Approach

I have been looking at different ways to pitch Business Ecosystems recently for some evolving and hopefully sustaining work.

You can “pitch” to clients in several different ways. Some know their problems, while others don’t recognize them until they are prompted or confronted. If you have a tried and tested way to solve problems, you can become a little blocked from considering something that looks on the surface as radically different, but underneath might be the pathway (to salvation) for new sustaining solutions.

Pitching business ecosystems has to gain attention and be seen as a (radically) different way to tackle growing complex and challenging business problems. The problem for many is that it does “confront” them in considering the multiple layers of what this might mean regarding changes in mindset, organization thinking, and design, rethinking trust by opening up to others outside your existing network and adapting to a new way of design and thinking.

I will tackle different approaches over several posts, but first, let’s look at organizational strategies and the distinct advantages Business Ecosystems can have compared to the more traditional ways of tackling challenges today.

Achieving an Ecosystem AI-driven innovation engagement process

Combining Ecosystems, technology and GenAI to unlock innovation

The concepts of ecosystem innovation and generative AI has arrived at the point where we need to question workflows have the real poential openness has become central to our process of thinking and development building.

Innovation does need reinventing as a discovery process. Radically different ways of capturing, extracting, and delivering value are emerging. Adopting ecosystem thinking and design, combined with Generative AI, has the impact of augmenting, automating, and rapidly scaling innovation in significantly different ways than ever before.

In one of my posts, “Embrace AI-driven innovation; it is the future,” I looked specifically at how the (traditional) innovation management process will change. The deployment of AI-driven thinking utterly alters my perspective of “delivering” innovation.

Should we step into the realm of Business Ecosystem Collaborations?

Exploring Complexities of Business Ecosystem Collaborations

Why should “we” step into the realm of ecosystem collaborations? What does one organization give away and has to overcome in constraints and organizational barriers that form part of those lingering concerns regarding embracing Business Ecosystems?

The question always starts with “do I not give away more than I have as an individual entity?” What would make this attractive is overcoming many of the unknowns. It is hard to know the cost/return/risks and value when you begin this journey. Do you give away intellectual property or gain more from collaborations?

Still, you have to contain the change and disruption by recognizing these unknowns are offset by the many immeasurable benefits that arise as you explore and exploit the collaborative benefits and scope and scale potentials.

“Would it make my organization a market challenger, provide first mover advantage? How would I contain the step process, and how would I see this taking shape?”

You do need to provide a compelling case that addresses these concerns.

I offer here many distinct aspects and strategic advantages. Collaborations are challenging but exciting and potentially rewarding, but they radically differ in how you conduct business. They are complex.

Business ecosystems give strategic advantages that offer levels of uniqueness and competitive advantage and can fulfil customer needs far more than “stand-alone” solutions.

Business Collaborations are needed more today due to growing complexities and challenges requiring a radically different unlocking method. The validation for such a radical change in operating this requires working through systematically. Let’s offer some of these here.

The building blocks of open innovation lead towards Business Ecosystems.

The building blocks of open innovation building towards Business Ecosystem design.

By incorporating Open Innovation Strategies as the next building block, businesses can create a dynamic and expansive innovation ecosystem beyond internal and partnership and certain collaborative boundaries.

This approach supports a culture of continuous learning, adaptation, and external collaboration, positioning the organization for sustained success in an ever-evolving business landscape that recognizes and learns how to collaborate and co-create, moving towards recognizing the value of Business Ecosystems.

Embracing Open Innovation Strategies as the next building block complements the collaborative nature of Business Ecosystems and broadens the innovation landscape out into a world of new possibilities where collaboration, co-creation and cooperation become realised for building and delivering products, concepts, and services that have new unique value and impact.

Collective Learning needs to be applied to the Hierarchy of Business Ecosystems.

Paradigm shifts come from collective learning within a Business to build different Ecosystems.

How can we realize the power of ecosystem thinking and design and its growing value to enterprises? This will come through collective learning, exchanging and exploring a diversity of opinions and experiences. Achieving alternative perspectives enables a level of discovery that enables innovation

it is the need to embrace new organizational design that Ecosystem thinking needs to be considered for building a different approach to the new business needs based on the recognition that the way we approach management in markets is going through radical change.

Today, we face fast-changing markets, constant change and growing complexity; customers are opening up to different and diverse experiences, and it is learning and gaining new understanding and knowledge that will give us the more significant potential to expand and build out new value and growth opportunities.

Ecosystem thinking and design require continuous collective learning. We require different conversations.

By Breaking Down Resistance to Business Ecosystems, we embrace them.

Resistance to Business Ecosystems does need to be broken down and addressed to realize the power of Ecosystem thinking and design and its growing value to Enterprises.

So why are we not doing this today?

Adopting any business ecosystem-centric approach involves a significant shift in mindset, culture, and organizational structures.

While some forward-thinking organizations have embraced aspects of ecosystem thinking, there are several challenges and barriers that hinder widespread adoption.

In the suggested Hierarchy of Business Ecosystems, recognizing the value of an interconnected series of (dedicated) Ecosystems that build out innovation, business, dynamic flexibility, and connected enterprise layers does need to address the natural instincts to resist the adoption of business ecosystems in the fear of sharing what we know, against what we often don’t know as it is outside our restricted view.

The question is whether we need to recognise the opposite; it is the need to embrace building a different approach to the new business needs of fast-changing markets, constant change and growing complexity and opening up to different and diverse experience and knowledge gives us the greater potential to expand and build out new potential opportunities.

The value of interconnecting layers within the Hierarchy of Business Ecosystem Needs.

Interconnecting Layers for the Hierarchy of Ecosystem Needs

So, the value of establishing this hierarchy of business ecosystem in its needs requires understanding why it is depicted as interconnected layers. Is this establishing a new sustaining excellence for businesses?

They are when combined, collective in significance and impact and provide a higher level of radicality to present and offer as an alternative to today’s business and economic growth approach.

Why? Well, today, businesses are facing growing complexity and more demanding challenges. To gain growth and find new value, they must look far more toward managing collaborative ecosystems to co-create and build a sustainable platform to grow.

When I was thinking through this Hierarchy of Business Ecosystem Needs, I asked myself a series of reality checks to keep me on this path of discovery and validation.

What are the Barriers when Implementing Business Ecosystem-designed approaches

Implementing and Building Ecosystem Designs

While ecosystem-based approaches offer numerous advantages, there are also challenges and potential barriers that organizations may face.

As I was building out the Hierarchy of Business Ecosystem Needs, you have to consider many of the (current) issues and challenges being faced by advancing Ecosystem thinking and design. The business case adds more value and needs to think more about the impact of ecosystems in highly connected ways.

I believe in building the foundation layer, the Innovation Ecosystem pushes the “grey cells” and gives the best platform for integrating a comprehensive Ecosystem framework in my proposal, which comprises an Innovation Ecosystem, a Business Ecosystem, a Dynamic Ecosystem and the Enterprise Ecosystem.

The question of barriers and issues must be addressed to comprehensively understand the values of synergies, interdependencies and the exponential value created when these Business Ecosystem layers I am proposing in my Hierarchy framework are interconnected. Constructing an interconnected business ecosystem framework is undoubtedly “no walk in the park”; it is hard work.

Emerging Blueprint for Thinking Through the Hierarchy of Business Ecosystem Need

The Hierarchy Of Business Ecosystem Needs- A Blueprint View

Several vital considerations come into play in developing a blueprint to thrive and find solutions that provide growth and fresh impact to a business amidst growing complexity and uncertainty. One that argues for a different business approach, with Ecosystem thinking and design being central.

When I was pulling together my view of the needs and contributions Ecosystems can provide businesses, I recognized an identification of aspects as essential to consider, this blueprint consideration and then addressed what was necessary to provide a comprehensive solution for offering a Hierarchy of Business Ecosystem Needs as a viable alternative to the current way we undertake business.

Let’s explore these considerations to ensure a comprehensive approach to addressing the challenges at hand when building an ecosystem hierarchy for future growth and prosperity.

Being explicit about ecosystems in the context of organizational strategies provides several distinct advantages compared to traditional approaches. We increasingly need to consider ecosystems in our thinking and design to leverage more significant insights, extract knowledge and build on collaborative experiences and diversity of views.

Why Ecosystems? Let’s get explicit on why they are important to us today.

Being explicit about ecosystems in the context of organizational strategies provides several distinct advantages compared to traditional approaches. We increasingly need to consider ecosystems in our thinking and design to support the growth and sustainability that collaborations can contribute to and provide different options and pathways to value creation.

I have begun to outline the initial case for a new framework of ecosystem hierarchy within cooperation needed in business environments as they offer the potential for the transformative power of a collaborative and collective set of ecosystems coming together to offer new impact, value and growth, needed in today’s current business environment.

In a series of posts over on my dedicated Ecosystems site, I provide this initially connected narrative, “Navigating the New: Introduction to the Hierarchy of Ecosystem Need“, and flowing on from this, I will offer separate explanations of each of the individual ecosystem layer posts covering innovation, business, dynamics and enterprise-building ecosystems.

This Ecosystem hierarchy has a clear message of being interconnected as each layer contributes to the whole, and I trust it provides an introductory but comprehensive understanding of the values of synergies, interdependencies and the exponential value created when these layers are interconnected (read).

The result of each Ecosystem layer, even as a standalone layer, can drive innovation, resilience and prosperity within individual organizations. Yet the real potential when each layer is strategically integrated brings a more interconnected vision and value, building the impact and effect of Ecosystem design for collaboration and co-creation.