Asset Orchestration is Required for more Dynamic Innovation

to orchestrate 5We all should recognize the incredible power of “orchestration” that is needed in innovation to bring the initial idea into a final successful commercial concept.

We have an ongoing need to create, extend and modify resources constantly and to achieve this we need to orchestrate and enable those resources to exploit and execute on our innovations.

We need to ‘asset orchestrate’.

One of our blind spots is perhaps the focus on pursuing and organizing around innovation just within an organization and not to be as aware of all that is externally going on around us.

There are continued and rapid shifts taking place outside the walls of our organizations, constantly occurring and changing, often it becomes a ‘race’ between spotting an opportunity and executing on it, before your competitors do, or the market further moves on and it becomes a lost opportunity to have exploited.

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What are the new paradigms in innovation?

There are some huge shifts taking place across innovation activities. The simple fact that innovation has been thrown open and organizations and individuals can simply explore outside their existing paradigms is offering us something we have yet to fully grasp and leverage. This is a W-I-P for us all.

Secondly innovation is simply getting faster, better is another story, but it is expected to move from idea or concept to final launch in ever decreasing compressed time

As they say ‘you can’t have one without the other’. Open innovation is potentially allowing for this compression of time but where we still ‘lag’ is within our organizations to reap the rewards. Why? We are still stuck in the previous structures, systems and processes designed for internal developments that were designed for different times.

We need two really critical things really fast.

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The Hidden Human Dimension of Innovation

Why do so many of us get fixated on new technologies, discoveries, inventions, the process, the structures, even the art of creativity within innovation? Certainly each of these have their important contributing part to play in building a coherency for innovation, but the ingredient that tops them all and often forgotten or assigned as the afterthought is people. People making innovation work, all the rest are the enablers to help them.

The Australian Business Foundation published a report last year- the Hidden Human Dimensions of Innovation (http://www.abfoundation.com.au/research_knowledge) and in part of a speech given by its Chief Executive, Narelle Kennedy at an Innovation 2009 conference she spoke of this people factor. Continue reading