So I keep asking myself “What is the role of social media in innovation?”

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Social media haunts us all. For many years you first become aware, then very aware and then fully aware that social media is changing our lives.

Let me confess: I am not alone I am sure but I seem to be presently suffering from Social Media Return Dilemma. There I’ve said it, it is out in the open, “I suffer from SMRD”.

To be honest I am struggling with social media in innovation, struggling to get my head around it for my business, for me for a long time. It often seems overwhelming, do you feel the same? I worried about this years ago and still do. What is the best social media to have as part of your communicating strategy, how much time do you network?

It starts with a realization

I can see daily the amazing power that social networking can provide, it is certainly eating into my day, more and more. Is this a good thing or bad? What suffers, what benefits? The time issue has to increasingly be managed, and I have yet to come up with a repeatable plan to manage social media consistently each day into my work. I get so much from viewing, commenting, relating and learning.

I don’t have a clear enough strategy for it or where to direct my social media energy, does anyone? It continues to evolve in front of our eyes, are you cresting the social media wave or swimming like crazy to get back up on the surfing board?

I am still learning, experimenting, exploring through a combination of writing blogs, contributing to others, updating my connections, tweeting sometimes like crazy, publishing, promoting or simply clicking on a retweet or offer a “like” back to the author or the one that has publicized something that interests me. Often I do wonder all this frenetic energy leads to what end. It does nag away at me?

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Time starved, innovation lacking

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Today most executives seem to be time-starved, innovation lacking. They are constantly reacting to daily events, for fix focusing and fixing short-term performance. This applies to the top executive down to the most junior.

This time-starved environment has real implications for innovation.

If we don’t sit down and think through issues and implication of our present performance around innovation, how can we close the gaps and improve it? We just simply don’t seem to have a more systematic, connected road map within our thinking that points the way to the improving longer-term as we keep doing this ‘reacting’ only.

We have such a limited amount of time; to pause, to evaluate, or redesign. We equally don’t feel capable to simply assign this over, even to outsiders to help. We are far too challenged and driven, often far too inbreed into thinking that “our solutions can only be the only solutions to our problems or challenges”.

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A platform providing innovation learning.

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I was reminded last week of what I seem to have forgotten in my years of focusing on innovation or was it that feeling it was simply repeating.

I am constantly aware of just how innovation has seemingly stayed still in much of its design in recent years, irrespective of what we believe have been ‘innovation advances’.

We certainly do keep moving relentlessly on in finding new tools, to squeeze a little more out of the innovation process but when you stop and think about it, we actually are still extracting mostly that incremental juice, we are not transforming how we innovate.

In the main, the radical solutions often so desperately needed in our business are somehow avoided. This is where this repeating cycle comes in, we are as stuck today in the same incremental ‘stuff’ as we have been for years. A sort of “rinse and repeat” cycle.

Revolving doors and growing intensity

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Offering You An Innovation Coaching Methodology

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Coaching offers real benefits for innovation. For instance, in Leadership Coaching, the results offer an ROI on the initial investment of nearly SIX times on average.

Can you imagine this X return factor going through the roof, going way beyond the initial investment if the innovation outcomes ‘take off?

One that delivers the level of growth across the organization’s business, partly gained from a greater awareness of innovation through coaching and how to then apply these different levers within its application to achieve this X return?

It often puzzles me the lack of investment we make in coaching, mentoring, or even facilitating innovation with the use of an external innovation expert. That should change and this is one of my personal goals to contribute to this intent as outlined in my Building a Strong Advocacy Practice on the launch of this site and service.

Let’s look at a possible innovation coaching methodology here

Are you aware we all pass through 4 distinct stages when it comes to learning and being coached?

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Differentiating Yourself in Innovation Part Two

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So my further part of how we need to set about and differentiate ourselves

How do we show the real difference that innovation can provide?

I believe we have eight needs to achieve.

Each of us will arrive at our own personal understanding of what this “all means”.

Innovation is about achieving difference so if we all arrived at the same point of understanding then we actually are defeating ourselves from the very beginning

So what are these eight ‘triggering’ points? Briefly Part one is here:

Exploring the second four below ( the first four are here )

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What goes around, comes around, in Innovation

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It is funny but that often-used phrase “what goes around, comes around” seems appropriate here.

I was catching up with my often collaborator and sparring partner on “all things innovating” Jeffrey Phillips  recently, and within our conversation, some of our discussions sort of triggered a reflection back to some fundamental work we undertook some years back.

In revisiting it, I felt it does stand the test of time and does seem to make this “come around” seem true. Let me provide a quick introduction along with some brief explanations :

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Differentiating Yourself in Innovation Part One

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How do we show the real difference that innovation can provide?

I believe we have eight needs to achieve.

Each of us will arrive at our own personal understanding of what this “all means”.

Innovation is about achieving difference so if we all arrived at the same point of understanding then we actually are defeating ourselves from the very beginning

So what are these eight ‘triggering’ points? Briefly:

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Forging our future through innovation

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I’ve been working in the innovation forge arena for coming up to sixteen years; relating, learning,  designing, shaping and writing about innovation, trying to translate this into value for clients and their innovation challenges.

Innovation Advocacy needs strong guidance.  As a “go to” trusted authority that can influence, argue, advocate new directions, and provide clear options for change, I can push the ‘edges’ of today’s status quo, perhaps be your required catalyst to trigger ideas or offer different insights.

We have to remember that innovation is always restless and constantly changing and I want to bring about meaningful up-to-date thinking in innovation practices adding further to your own.

Balancing the ‘inflow’ of knowledge about innovation with the necessary customer ‘insights’ is not easy, you have to be well positioned to advocate and show value, to guide different conversations and provide ‘impactful’ results.

Over the years we all see the business model has evolved

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Return Value Back to Knowledge

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“Let’s return knowledge back to knowledge!” “Let’s return value back to knowledge” This held my attention.

So now I want to draw this to your attention, the underlying story. I was recently invited to join the Future Shapers as a contributor and I was delighted to be accepted as a future shapers contributor. this is my profile link.

There are some strong reasons to add my voice to this group so I wanted to share this with you here on my main posting site

Normally I would not try to merge my posting site with others unless I have some growing level of involvement, contribution or strong identification with. Well, this is one of those but I first wanted to wait before I publicize it here, as the official launch of a funding project kicked off late last week in Madrid,(link) that radically gives it a really different meaning, one to draw to your attention as it is radically different.

So let me explain why, so I have provided the outlines of the story below in their words

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The Arrival and Potential of Knowledge Graphs into Our World

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Making connections through Knowledge Graphs
https://www.ontotext.com/products/ontotext-platform/

Knowledge Graphs have a real potential to become highly valuable, topical and relevant. If only we can get them prised out of the engineer, data scientists, or software experts hands.

We simply should so we can get this concept fully out into the real world, that of applying as solutions to real client problems, it would really help. I get tired of hearing about “use cases”, where concepts like KG often get caught up in, that never-ending validation.

Is this validation simply because it does not work, it is too much hard work delivering the promise within the concept? Or the approach has too much complexity around it and needs massive resources to undertake?

KG needs a real resource momentum and a determination to break through uncertainty. Its huge value should drive it, and caution should be modified and lets go out and validate it, in the real world.

If any of these “constraints” are the case, then we do need to “hack this” differently, as Knowledge Graphs has what I see an incredible potential, as an application solution that should be deemed as far too important to keep under wraps. We need to instill a sense of urgency into this. Why, well read on.

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