Sustaining Competitive Advantage through Innovation

A formula for sustaining competitive advantage through a structured innovation framework

Sustainability is central to innovation’s future progress

Today’s challenge for me is not only to be building the innovation capacity but also to be establishing clear ways on how we should set about sustaining it.

Increasingly it is necessary for organizations to have the capability and capacity to sustain Innovation so it can provide the stimulus for lasting growth. To get there though, it does seem this must be through continued learning so your capabilities become stronger, evolving and more unique, thus making them more difficult for competitors to understand and imitate.

Let me outline an innovation framework that builds capability through a sustained approach.

When you set out to build capability to be sustaining you need to consider there are two types of capabilities, distinctive, which are the characteristics of the organization which cannot be replicated by others and reproductive, which can be bought in by the competition but always need to need to be appropriate to any objectives you are trying to achieve. Continue reading “Sustaining Competitive Advantage through Innovation”

The yin yang of innovation understanding

Can we recognize yin yang as a dual force of innovation?

Scholars tell us that there are two natural complementary yet contradictory forces at work within our universe.

 

The Chinese call these ‘Yin Yang’. Yin is regarded as more passive, receptive, more outside-in, whereas Yang is more active, creative and inside-out. These are seemingly opposing forces but interconnected and interdependent; one gives rise to the other, they actually reinforce each other.

Yin & yang seemingly have the following characteristics: they are opposing yet equally rooted together; they have the power to transform each other and eventually are balanced out. Continue reading “The yin yang of innovation understanding”

Exnovations place in the innovation life cycle

I was some time back reminded about the term “exnovation” in an interim report prepared for NESTA by the City University, London and the Work Psychology Group entitled “Characteristics & Behaviours of Innovative People in Organizations.”

Exnovation is if you were unaware, is at the end of the innovation life-cycle, where it “discards” or even purges existing practices to allow the organization to adopt different and fresh thinking to any new innovation activities.

A number of writers have discussed exnovation but its first use was attributed to Kimberly in 1981, who described innovation as a series of processes which in combination define an innovation life-cycle (Fiona Patterson, City University for NESTA). Continue reading “Exnovations place in the innovation life cycle”

The real desperate need for innovation

A desperate need for social innovation is where we should focus our energies.

Our past business models are not sustaining us, to take us forward. We have made this ‘rod for our own backs’ by producing thousands of competent managers, risk-averse not risk-taking managers, with our business leaders continually looking over their shoulders or in the rearview mirror who has become a short term in most of their actions. Governments still take ‘adversarial’ positions.

Business still seeks short term results. The end result of much of the activities of the past decade has led us to build a ‘failure framework’, one more sustaining old model being layered on top of other equally outdated approaches, and not the ones that can shift us truly up a gear or two, into a new age of prosperity. Continue reading “The real desperate need for innovation”