There is such unprecedented change occurring in global business that Business Model Innovation is becoming all-pervasive in its need to understand, its real value and use in business, in innovating differently and why it can provide that consistent evaluation ‘power’ for exploring existing business models and competing alternatives in a more dynamic way.
Today the environment has become so much more forceful and we need tools to reflect that and capture breaking opportunities.
Intensity of Change
The incumbents’ already operating within the market need to be so much more proactive in seeking to extend and change what they offer. They can’t afford to sit still, to ‘freeze’ their business model, they need to keep moving, make the model more fluid and the organisation grouped around it increasingly alert and flexible to change.
If they don’t today they seem to face an onslaught of disruption through existing competitors, redefined industries, and new technology paradigms.
Let alone they need to simply not allow start ups and new entrants to capture those significant value points from underneath their very noses.
They need to constantly be questioning their value to the customer, known ones and those undiscovered ones that are out there lurking to engage. Continue reading “Are you innovating the Business Model”