Using visuals to understand the business offering and its evolution.

I do so enjoy doing a wordle (, they make you feel a whole lot clearer on what and where any focus might be, or has been, from a perspective of my business and how it is evolving in content and areas of value for any innovative offering to clients.

Towards the end of a calendar year I like to always look back and reflect, to see where my innovation activities have headed. Did they add value, did they move innovation and my thinking forward? I think initially exploring these within a wordle does help make the critical focal points stand out. So here are mine that reflect where I am in what I am exploring and looking to increasingly work with clients upon. I thought I’d share the evolution of how this is evolving, I hope positively for all concerned.

Firstly the primary focus within my innovation offerings

What does this say to you? For me it keeps reminding me to keep pushing and searching for unique differences, it constantly recognizes it is the relevant jobs-to-be-done that should make up the activity I investigate and want to engage with through my advisory and consulting work. All clients do have unique issues to resolve as their circumstances are always different yet there are common framing points to engage around.

Where I place my present advisory focus to offer innovation value to clients

The other wordles I put together is on the blogs I’ve written during the course of the last three years to see if i can detect an evolution. These have seemingly gone through three critical phases, in 2010, in 2011 and to-date in 2012.

Starting with the latest year of 2012- seeking engagements and the work mat

The focal points in 2012 that I worked upon to provide a unique innovation perspective

This has been far more about engagement, in seeking out through the executive innovation work mat and other activities. This work mat approach is an extension on earlier work on exploring different types of innovation and recognizing organizations continue to struggle in aligning their innovation activities to the strategies and goals and these frameworks are trying to reduce this often series of mismatches and then not delivering to the needs of both the organization and the final consumer, innovation that makes a valuable difference.

2011 was more a focus on collaborative, building and exploring options

More collaborative and framing innovation to take forward

Then in 2010 we put in some of the building blocks around understanding the client’s business and the solutions for these

Much more focused on the value of the Business Model and putting innovation in its appropriate context

I think this reflective view in visuals helps me formulate what comes next, in 2013. What patterns can be seen, what needs to be developed even further? That needs to be worked through in the coming month so early 2013 I can begin to explore the new aspects drawn from this and other analysis I’m undertaking. These then should ‘translate’ into a new vein of blogs and articles that continues to explore the DNA of innovation.

Anyone got some observations from these? I’d like to hear them.

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