We need many more organizations to get out of this survival trap and exploiting innovation in bolder ways, become fitter in their innovating purpose.
The harsh reality is this is becoming a very crowded, increasing uncomfortable place to be, as we reduce our capabilities to take a risk, too invest, to make those decisions that create more radical innovation.
If we don’t offer value creation, we become increasingly unattractive and not regarded as essential but simply become disposable, pushed aside by others, more nimble, aware, and innovative.
The more we play ‘safe’, the more we run the risk of being disrupted. We are failing to leverage much of the liberating power within innovation. Is our business world today is it so predictable? No, it is well and truly ‘dynamic’ and evolving, and we have to respond to it in faster, more bolder ways. Continue reading