Continue reading “Tackling the internal Jobs-to-be-done for improving Innovation”
Tackling the internal Jobs-to-be-done for improving Innovation
Continue reading “Tackling the internal Jobs-to-be-done for improving Innovation”
Continue reading “Questioning internally those many product failures”
In the past few days I enjoyed listening to a webinar by Clayton Christensen and Max Wessel for the Forum for Growth and Innovation, a Harvard Business School research centre initiative that confirms to me we struggle to self-disrupt often and become constrained in ourselves.
The Forum for Growth and Innovation seeks to develop “breakthrough theories to help businesses become more successful innovators and create new, robust sources of growth”. The webinar was all around surviving disruption but discussed also “looking beyond the horizons”.
The Theory of Disruptive Innovation
To offer a quote from the Forums own website (www.thefgi.net.): “Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors”.
“An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.
Characteristics of disruptive businesses, at least in their initial stages, can include: lower gross margins, smaller target markets, and simpler products and services that may not appear as attractive as existing solutions when compared against traditional performance metrics”.
The webinar raised in my mind many unanswered questions. Continue reading “Often we can’t self-disrupt as we feel constrained”