Molecules | Paul4innovating Innovation Views

The yin yang of innovation understanding

Can we recognize yin yang as a dual force of innovation?

Scholars tell us that there are two natural complementary yet contradictory forces at work within our universe.

The Chinese call these ‘Yin Yang’. Yin is regarded as more passive, receptive, more outside-in, whereas Yang is more active, creative and inside-out. These are seemingly opposing forces but interconnected and interdependent; one gives rise to the other, they actually reinforce each other.

Yin & yang seemingly have the following characteristics: they are opposing yet equally rooted together; they have the power to transform each other and eventually are balanced out. Continue reading “The yin yang of innovation understanding”

Exnovations place in the innovation life cycle

I was some time back reminded about the term “exnovation” in an interim report prepared for NESTA by the City University, London and the Work Psychology Group entitled “Characteristics & Behaviours of Innovative People in Organizations.”

Exnovation is if you were unaware, is at the end of the innovation life-cycle, where it “discards” or even purges existing practices to allow the organization to adopt different and fresh thinking to any new innovation activities.

A number of writers have discussed exnovation but its first use was attributed to Kimberly in 1981, who described innovation as a series of processes which in combination define an innovation life-cycle (Fiona Patterson, City University for NESTA). Continue reading “Exnovations place in the innovation life cycle”

People buy meaning not product

A little while ago I was talking to the Marketing Director of one of the leading consumer goods companies here in Europe and we began talking around his question “where does design fit in innovation and consumer goods?”
I started this with posing the premise back “What do things really mean?” For example we need to have a clear vision of what good food means to us. We need to seek out and define a new meaning through, perhaps, design. So the question then became “how do you give meaning to things?” We innovate by making sense of these things- “People don’t buy product they buy meaning” Continue reading “People buy meaning not product”