Keeping it simple can often drive adoption. This week I had the pleasure of attending a Brightidea (https://www.brightidea.com/) “Birds of a Feather” event in Zurich. A pleasure clearly, why? Simply because it turned out differently than I had expected. Let me explain.
I have a tendency to be wary of claims or statements like “global leaders in innovation management” and “driven more success than any other innovation management solution provider” as it is hard to validate that from simply what I can read on Brightidea’s website, or through verification of independent research.
What can be said as a growing validation though is that they are clearly being increasingly recognised by many global customers as an important platform contributor to their collaborative innovation process. Continue reading “Simplicity drives Adoption often in Innovation”