@paul4innovating

Sustainability is central to innovation’s future progress

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Sustainability is central to innovation’s future progress

Building a sustainable competitive advantage

Today’s challenge for me is not only to be building the innovation capacity but also to be establishing clear ways on how we should set about sustaining it. Increasingly, organizations must have the capability and capacity to sustain innovation to provide the stimulus for lasting growth and resolve the complex challenges we face today and in the future.

To get there, though, it does seem this must be through continued learning. Hence, your capabilities become stronger, evolving and more unique, thus making them more difficult for competitors to understand and imitate.

Let me outline an innovation framework that builds capability through a sustained approach.

When you set out to build capability to be sustaining, you need to consider there are two types of capabilities, distinctive, which are the characteristics of the organization which others cannot replicate and reproductive, which can be bought in by the competition but always need to need to be appropriate to any objectives you are trying to achieve.

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Designing unique innovation workshops is hard work

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Finding opportunities for Innovation and Growth is hard work.

It is the value of having good, interactive, highly participative workshops that breaks much of those initial barriers to allow the hard work to begin more cohesively and collaboratively.

I believe any workshops design must meet your needs, push the thinking, and generate new returns in innovation understanding.

Boilerplate designs might look initially attractive, but knowing your needs, limitations, concerns, and ambitions can transform a workshop into one that lasts in the participant’s minds. They felt it was “clearly” designed for them.

Which end of the innovation spectrum do we need to go to?

  • Workshops can mean different things to different people. Find ones that are 100% focused on engaging with and accelerating innovation. They need a couple of simple rules.
  • Conducting ‘open’ dialogues or focused conversations should always have a sound context, so the contributions slowly build-out and hold real promise.
  • Discoveries can start with different ‘fields of enquiry’ to achieve different connections and deepen our perspectives.

A great book, written by Bill Sharpe, explaining the Three Horizons often comes to mind. I wrote about it here “Three Horizons- fields of future, full of foresight.”

Then I find the Divergent / Convergent approach in thinking as highly valuable.

We need to always challenge ourselves, and taking you through a set of lenses of discovery that go from ‘divergent to convergent‘ is important.

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The art of backcasting needs care in innovation activities

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Backcasting is a planning method that starts with defining a desirable future and then works backwards to identify policies and programs that will connect that specified “future to the present”.

The fundamentals of the method were outlined by John. B. Robinson from the University of Waterloo in 1990. The fundamental question of backcasting asks: “if we want to attain a certain goal, what actions must be taken to get there?”

While forecasting involves predicting the future based on current trend analysis, backcasting approaches the challenge of discussing the future from the opposite direction; it is “a method in which the future desired conditions are envisioned, and steps are then defined to attain those conditions, rather than taking steps that are merely a continuation of present methods extrapolated into the future”

I have collected different views on “Backcasting”.

Those are from assorted references like Wikipedia, from past work on water and energy systems, Natural Step, from Innosight, discussed and promoted in Mark Johnson’s book “Lead for the Future” and a really recent one from Roxi Nicolussi and her Backcasting; Creating a Strategic Roadmap for the Future” or finally here, this one “All Roads Lead From The Future Back — A Vision and Spoke Model” by Aidan McCullen. I am looking to further explore the applications applied in water, energy and climate work.

So exploring backcasting as a method

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Surfacing the real barriers to innovation.

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Here I am suggesting that there are ten intractable challenges that need breaking down and addressing to allow innovation to begin to really take hold

I’d suggest this might be a great starting point. Considering the intractable in anything is hard. To recognize these firstly is terrific, as they are tough to manage but phenomenal if you can surface them.

Then having the capability of knowing how to set about tackling these, drawing in a growing consensus that these are the real blocks to the team becoming truly innovative.

If you could ask a series of question that might help unlock innovation blockages it would make such a difference to our innovation performance and engagement. I think this might need a good external facilitator as my recommendation, one who has deep innovation knowledge and expertise, able to manage the ‘dynamics’ within the room.

These are shaped as discussions to raise, explore and extract views and then to be pulled together into a collective position, that gives strength and identification to resolving issues surrounding innovation. Surfacing differences, finding common ground and developing a ‘collective’ way forward makes a significant contribution to building a common language and a common sense of identity. It underpins innovation engagement. It gives confidence to any innovation undertaking.

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Innovation Coaching Has Real Value

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Although this seems to be expensive to undertake, one-on-one coaching offers a lasting value to connect innovation far more deeply in the way a person and their organization ‘sees it’. It provides the place of context, meaning and content if facilitated well.

The importance, like all behavioral change coaching, is to create a safe but challenging environment so the recipient can take risks and learn. You as the coach find the balance between challenging through inquiry and supporting different thinking to draw out possibilities to gain new understanding from.

All the work is usually based on the recipient’s agenda, through a set of opening discussions you need to balance both personal learning’s with organizational needs. These need consistent clarification and re-calibrating as you go.

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Building Your Own Innovation Capital Lies Within Organizational Learning

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We need to know how to unlock the real value of innovation both personally and within the organization, we work for.

If we do not fully understand where the innovation capital comes from, and how new capital and stock can be provided, innovation will remain tentative, always stuttering along.

It will lack that essential organisational innovation rhythm, stay disconnected for many and will be frustrating your own evolution in understanding.

I’d like to offer a fresh view on building your own capital.

There are different building blocks and types of capital. Let’s start with the vast knowledge inside the organization, as this forms learning capital. We’re all expected to combine our existing internal knowledge with the external knowledge that flows into the company these days, mostly intangible, searching for its relevancy and context.

The stock we build in our use of this fresh knowledge so we can combine these into new insights that eventually create different sets of advantages – ones that foster value creation.

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Having A Curators Platform for Innovators

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I would like to lay out some thoughts on why we should be considering a curation platform for innovation and the value it can bring to a broader innovation community.

These are some opening thoughts that I felt needed to just “hang out there” and see where they take me and clearly, you as a reader.

The issue I am reflecting upon is our growing concern that we all are living in a world heading towards digital overload, with the risk of it simply overwhelming us, perhaps we are becoming more isolated and detached within this.

We can’t simply rely on focusing on ‘all things digital, we need people to bring the insights and their experience together for the eventual innovation solutions. We need to provide a curator’s platform for innovation, to make all the essential connections.

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Putting the coordinates into your innovation world

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Innovation can be fairly complex in what needs to be pulled together, as often it ‘flies’ in contradiction to the normal organization’s ways and wishes to work in structured, efficient ways. Innovation can often be rather chaotic and discovery-driven.

One of the useful ideas of using an external resource is to put additional coordinates into your innovation world, they see contradictions in a different way and can assist in working through the conflicting signals, so as to help align innovation in helpful and thoughtful ways. Certainly, the innovator’s role is not an easy one inside the structured world of larger business entities.

I like practical advice with evidence, it helps bridge misunderstandings. This can come through a variety of methods:  benchmarking, validating, frameworks and interpreting how innovation can fit with your current or future needs. Often the outside advice can place innovation into a greater context that can accelerate the outcomes you need to gain understanding and achieve increasing identification.

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The Value in Personal Innovation Learning Journeys

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If you don’t have time, how can you learn? We are in need increasingly, of faster understanding, to quickly learn or resolve an immediate need, or we have this determination or essential requirement within our innovation role to deepen our knowledge and understanding of innovation.

These are usually split into two parts, called “micro or macro learning opportunities”.

The value of having an innovation guide, mentor or coach helps you accelerate through both these needs and learning opportunities. I see four points of value, my value proposition, if you like, for you to achieve personal innovation growth:

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Fitting understanding into the innovation puzzle

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Formalizing a new innovation learning-as-a-service is complicated, far more than I originally thought, it is often a puzzle.

Still, a certain course has been set and it is now working through much of its structure, learning much myself on the way to fit this within the innovation puzzle we all have.

When I was thinking through this concept I fell back onto one of my most valuable techniques to work through, clustering a set of questions and capturing all the different thinking through the use of Mind Mapping techniques. Such a valuable tool.

A selection of maps included what a curator can do in innovation; of painting a picture of a strong advocacy practice, of working through a guiding approach, the need to reflect on the whole facilitation process, etc., and each brainstorm takes a time to work through, build and formalize.

The end result becomes a much richer landscape of what I can offer and what equally might be needed.

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