Tag: innovation impact

Making the appropriate impact

How do we set about and measure the impact of something or somebody? Impressions do matter, snap judgements can shape and influence so much that you can actually spend your precious time simply defending and justifying something or someone.

This applies to a new product as much as it applies to ourselves and how we engage across society, organizations or in our teams. We actually have a set of daily impact points and we need to think about these, it can be positive and impressive, or it can be inappropriate and judged as weak. They can be proactive or just ‘set’ constantly in reactive mode.

Having a clear understanding of the different impact points can help you and those around you have a better meaning in helping to shape events and the future contributions that can make a positive difference and give you a greater sense of satisfaction.

How do we shift from that often subjective view to a more balanced one? Continue reading “Making the appropriate impact”

Societal Innovation – challenging our future thinking

There needs to be this major shift from market-led to more societal led organizations occurring. We see pockets of this in a number of business organizations offering clearer governance and sustainability outlines as part of their annual reporting.

We need to push them a lot harder. We need to move away from business-only innovation into a society based.

The shifts taking place

Society has shifted, is shifting; the consumer is becoming the supplier of content, meaning, of their taste preferences, their emotions and the goods and services they will buy. Mass consumption, the model honed in the 20th century doesn’t work anymore.

Customers are actually saying “less choice, more say” and seeking deeper self-determination. This personalising of preference can seem more complex for organizations but there are many ways to manage this it requires real change in organizations, oriented to society more, serving them more.

The marketing thinking is in need of adaptation also.
Continue reading “Societal Innovation – challenging our future thinking”