I was reminded last week of what I seem to have forgotten in my years of focusing on innovation or was it that feeling it was simply repeating.
I am constantly aware of just how innovation has seemingly stayed still in much of its design in recent years, irrespective of what we believe have been ‘innovation advances’.
We certainly do keep moving relentlessly on in finding new tools, to squeeze a little more out of the innovation process but when you stop and think about it, we actually are still extracting mostly that incremental juice, we are not transforming how we innovate.
In the main, the radical solutions often so desperately needed in our business are somehow avoided. This is where this repeating cycle comes in, we are as stuck today in the same incremental ‘stuff’ as we have been for years. A sort of “rinse and repeat” cycle.
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