As new digital technology dawns for innovation

New Technology Dawns 1Digital Technology is significantly challenging for organizations to re-think and re-equip due to the emergence of big data, smart mobile connectivity, social media, cloud, analytics and the growing commercialization.

These are all driving external technology change, all clearly pointing towards a significant disruption of the existing ways we conduct business internally. So we need to ask “how are we going to take advantage of the potential business transformation?

The issue is how to capitalize and create the value from all this change for innovation and performance enhancement?

***This is the first of a seven-part exploratory ‘open thinking’ about digital technology and its potential impact on innovation as we know it today. These will be published daily over the next week. The intent at this stage is more about raising our thinking on what might need changing or at least re-orientation within our innovation management approaches.***

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The proliferation of transitory moments are ahead

Digital DiscoveryRecently I was reading that up to now, each digital technology change was a separate era but today we are facing something seemingly different, a collision, a proliferation of transitory moments.

A whole mash-up of disparate technologies and systems, that seem to be heading for such an explosion of change, a post-digital transformation.

This merging of cloud, big data, social, and the internet of things is becoming the new system of discovery according to some. Others call it the crossroads where the post-digital reality of bringing together the cloud, mobile, interconnected devices, data analytics and embedded intelligence are pointing us to a hyper-connected world, less tomorrow, more speeding towards us in the here and now.

It is through people and things (IoT) we will get new innovation potential
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Smart, Connected Products Will Radically Alter the Value Proposition.

Smart connected prize 1Marketing has worked for years in framing the marketing mix on the classic 4P theory of product, price, promotion and place for finding its value proposition, today it is becoming smart by being connected.

Then this was extended for the need to bring in the service aspect, by becoming the 7P,  adding physical evidence, people and process onto the original 4p.

Then this was updated in the nineties to become people, process, programs and performance.

Great as this may be in its  ‘progressive’ evolution these are totally inadequate to ‘serve’ today’s world of smart, connected products. Product design has become hyper, connected and needed to be well-designed. It is more to do with what is embedded or how it is connected and less on the product as the value-generating a proposition.

Getting a deeper understanding of the smart, connected world
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The Arrival of the Digital Monsoon for Innovation

tropical monsoon 2 If you ever have lived in the tropics you know of the arrival of the monsoons.

Skies darken, clouds gather, often thunder and lightning combine, the wind picks up and the rain ‘announces’ its arrival in sheer torrents of heavy, drenching, wave-upon-wave of unrelenting force.

It is hard to stand upright or know what to do. Everything around you transforms. Dry, often parched land quickly turns to rivers of water, seeking out everything to shift and move along and eventually going everywhere to transform the landscape.

We are presently being told we are at the beginnings of a digital revolution; it has been likened to a tsunami in its eventual (devastating) effect on our organizations and by inference, the impact it will have on each of our lives.
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Redesigning the organizations middle for a new innovation shape.

managers-choiceLet’s admit it, our middle management needs a radical makeover, a new fitness regime to make us far more innovation fit.
Most organizations do need to change their middle management structures as they are far from that necessary ‘fitness for 21st-century purpose’ in a constantly changing, challenging, more open innovating world.
The general argument goes and I relate to this, that the middle manager is so pressured to focus on the delivery of short-term results that all their efforts are centred far more on delivering ‘just’ an effective organization.
An organization that focuses on driving out any excess or leeway, reducing the variations, constantly dampening down potential risk and uncertainty.
Today much of this being ‘efficient and effective is in direct conflict with what innovation requires. A space for ‘cutting’ some slack, seeking differences, exploring what variances can provide, and encouraging a certain risk and uncertainty to allow for fresh thinking to emerge that leads to better things within the organization.
Yet the middle manager’s obsession with constantly chasing efficiencies alone, there is little ‘slack’ for innovation and new learning. Their measurement is often based on this efficiency and effectiveness emphasis and not on generating innovation.
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The fog surrounding innovation is disorientating me

I’ve been in a little bit of an innovation fog recently, I’m possibly losing orientation. I hear so much sound around me but it is becoming disorientating, I’m not sure where to tread.  Am I heading in the right direction, or going off on a tangent, away from much that is “the place to be”.

The more I read, the less I understand, yet the more I read, the greater my awareness of innovation and all the mountains we have still to climb. It is a never-ending journey it seems, yet I’ve found I have pressed the pause button. I need some time to allow the fog to lift but can I afford too?

There is this increasing intensity of innovation wisdom being produced daily, you can just get utterly and totally all-absorbed in all the nuances, all that advice.

So much that is written is offering the ways forward on past approaches, highlighting where we are going wrong on past experiences, and in some cases providing the “cure all” simply all within one article based on their narrow view of the solution, set in a specific context.

It can bring you to a stand-still but much more than this, it can all be highly dangerous. Continue reading “The fog surrounding innovation is disorientating me”