The Perfect Conditions for Entering A New Innovation Era in 2017

a-new-connected-pathway-for-innovation-2So if there was ever a time to clear the existing innovation agenda and rework the entire space for innovating, it is about to become the pressing reality as we enter into 2017.

There are so many forces coming together that require this reworking. We are moving from diverging into one of converging, we are at a changeover point for innovation; let me explain each of the contributing factors but firstly, a brief overview.

The Merging Conditions and Forces

The very different political and economic conditions that will be arising in 2017, the continuing shifting social conditions, profound shifts we are undergoing in business and our own personal ones, makes it a world that is moving from being complicated to complex.

Any renewing does need innovation to become more central in our design but it will be managed differently far more collaboratory.

There is a lot of change occurring around our innovation abilities. There is the shift to more open-sourcing, the profound shifts that technology and digital transformation is having upon all our worlds is allowing a very different “connecting” innovation to come into play. We will see a significant acceleration of more innovation ecosystems, we are increasingly recognizing all the different collaborative tools increasingly at our disposal, we are exploring both platforms and forming ecosystems to radically alter the competitive edge previously seen to reside inside the single company.

A more opening out, forming more connections into customers, engaging them in appreciating their needs is leading us to recognize the value and power in the seamless customer experience. All of this comes from achieving a greater access and deepening the connections across networks. It is becoming the network economy

So I am exploring here each of these conditions that I believe are coming together for a really important transforming storm built around a new innovation management, increasingly making it the core to the future for growth. There is a time where each business has to become highly adaptive, agile, open and mutually dependent on others to deliver in this ‘connected’ world to exploit these conditions and explore the opportunities that will emerge.

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Why We Are Entering A New Innovation Era In 2017

Credit: Acacia Communications
Credit: Acacia Communications

I wrote this recently in a post entitled “Bringing New Innovation is Stretching the Mind“. It opened with this view:

“There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions.

One of the implications is this growing recognition that innovation is rarely succeeding in isolation but it is growing on a more highly dependent type of complementary innovation, a collaborative network, working around this new emerging innovation to deliver a more connected, radical experience, requiring innovation ecosystem management.

This dramatic change we will all be undergoing will have a significant impact on each organization’s innovation management design as it will require new connected thinking, built upon a substantial network of collaborations and partnerships

I believe innovation has been in the need for change for some time and 2017 will be the transforming year.

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Mapping the customer journey is the top driver for digital transformation

mapping-the-customer-journeyOrganizations are struggling to understand the behaviors of the ‘connected’ customer. Partly it seems executives don’t engage with their brand or business in the way that their customers do. There is often a difference in understanding the value creating points between them

The lack of having a well mapped out customer journey means missing out on opportunities caused by not knowing this complete set of connections being made into you. By not knowing all these connecting points and drawing them together in a cohesive plan, there is a significant chance you are simply restricting the developing of innovation solutions that map back to all the decision-making that is going on in the customers’ minds.

This failure to optimize and seize upon all the possible options to connect with your customers is restricting your ability to broaden out your innovation solutions, making the journey more value creating, it certainly can be really holding your business back.

As you explore the digital transformation path this can become your best opportunity to connect along the total customer experience and see a greater return on this understanding and investment.

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Bringing New Innovation Together Is Stretching the Mind

merging-for-new-innovation-central-pointThere is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions.

One of the implications is this growing recognition that innovation is rarely succeeding in isolation but it is growing on a more highly dependent type of complementary innovation, a collaborative network, working around this new emerging innovation to deliver a more connected, radical experience, requiring innovation ecosystem management.

This dramatic change we will all be undergoing will have a significant impact on organizations innovation management design and it requires new connecting’ thinking.

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The voyages of discovery we all need

lens-of-discovery-nasa-imageSince early September I have been significantly focused on researching, relating and renewing my understanding of Business Ecosystems, Platforms and then what led into the power and need of improving customer end experience. This came about from having some evolving conversations with my ‘old’ sparring partner Jeffrey Phillips, over at Ovo Innovation. He nicely moved the ecosystem discussion towards capitalizing on a final outcome: achieving seamless customer experiences and our thinking began to really take off.

Jeffrey Phillips and I have collaborated around different innovation thinking for some years and in a late August discussion over Skype, we realized that what was emerging from our usual exchanges and insights was that the area of Innovation within Ecosystems was gathering pace and what did that mean for innovation in future business and practice implications.

We both have some shared as well as some different views on how this would shape up for the future. As usual in these discussions, we agreed to think about a potential collaboration on this by exchanging some opening thoughts in written exchanges. Those quickly took hold and we realized our need and the greater need was to explore and exploit the key themes of ecosystems, platforms and customer experience far more.

Intersections allow access; they open us up to new possibilities.

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Making a compelling business case for an integrated innovation framework

How do we manage future discussionsAs innovation becomes a more consistent requirement rather than an occasional exercise, it must align to strategic goals and become part of the planning and execution cycle in more aligned ways.  

An increased focus on innovation as a consistent discipline requires significant reflection on what needs changing, what impact this change will have and how do we proceed to implement it. This requires senior management attention because of the significant organisational impact.

The leadership within an organisation provide the linkage into the strategy, provide the framework and set this in the context of the vision and goals needed to be achieved. You, as the innovator, seek out the synergies between strategy and innovation, between innovation and capabilities, between culture, the environment, the process, structure and routines and how it all should be governed.

The compelling value is in having an integrated innovation framework

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Exploring the Rich Tapestry within the Three Horizon Framework

3H Halley Comet and Bayeux TapestryWithin our ‘business as usual’ attitudes, there actually lies the seeds of destruction. Today there is a relentless pace; we are facing stagnation in many maturing markets if we don’t evolve.

Yet we actually subvert the future to prolong the life of the existing. We need to frame our innovation needs differently for exploring and exploiting innovation across different time horizons to move beyond the usual.

Commonality within innovation is becoming increasingly important. We need to build clear common languages of innovation, frameworks, methods and approaches.

There is a pressing need to frame innovation in different ways, to meet change that lies in the future. We are in need to clarify our options and this requires multiple thinking horizons to work through to deliver a richer tapestry of innovation discovery.

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Is Innovation Capital important to us?

Your new core is innovation capitalPerhaps we are failing to recognise the importance of our Innovation capital, stopping to ask how really valuable knowing this is to us?

Should we care, does it matter? I would argue it does, increasingly so. Within our innovation capital lies the future of the organisation and holds one of the really important ‘golden keys’ to the sustaining performance of the company and its future growth potential.

We need to find a way to unlock this as we are constantly being pushed for new business models that create, deliver and capture value. It is in the entire makeup, the value structure around the offering, and this is made up of distinct capitals that drive the new business towards success.

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The Growing Value in that Crowd- Encourage it Out.

Finding Value in the CrowdThe use of crowdsourcing: the goal for me, is to engage and move the crowd towards a new direction, by encouraging out individual thinking and discovery, searching for combining these contributions; ones that lead to novel, new answers that move a challenge forward into a solution,  one that has improved value over the existing.

The community is encouraged to form, lead and build, taking ideas and thinking onto discovery journeys, seeking out and building on each other’s contributions.

The individual building blocks (like Lego) connect into a collective whole, that piece together, progressively being combined, to solve a problem, to frame something that leads to an answer of meeting the challenge initially set up.

The overriding need is to release the forces within the crowd, by seeking out and gaining their engagement and connection as something ‘they’ believe they can contribute into; as here lies the discovery of many, combining and ‘feeding off’ of each other, to change the existing into the preferred.

This is the third post on crowdsourcing that might offer some general background statements. Part one is here and part two is here.

Crowdsourcing can be powerful if harnessed well.

After a fairly detailed exploratory working through crowdsourcing in this mini-series, I wanted to offer my ‘take’, to help our thinking though in formulating clearer positions in this, to see its increasing value as contributing into an innovation management system.

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So Are You Thinking Crowdsourcing?

Thinking Crowds
this source: www.creatorbase.com

Crowdsourcing does have a real potential in my mind but does seem to have some formidable issues to work through, to be well understood and managed.

Partnering with experts in this field will help overcome many of these barriers or at least have reassuring suggestions for resolving them. Let’s take a look at some of these here in this post.

Certainly, I think over time we will learn what works for us and what becomes leading practice, so we can become a lot clearer on crowdsourcing position and value to us, within our context, terms and circumstances.

That is why it will be really hard to cite ‘best practice’ as each crowdsourcing challenge will need different inputs and will yield very different outcomes for each unique challenge or problem raised.

Continuing with my exploring crowdsourcing. Part one is here. Within this second post, I want to offer some different thoughts to work through around the issues and concerns that came out in my researching the subject. There is a part three coming out in a few days to finish this mini-series off.

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