
Value creation is what any business aspires too deliver. Simply put, a company designs, produces and delivers a product and service to a customer and the value is embedded within that offering.
Operating as a single company, most of the time the customer is seen as a passive recipient and the company’s goal is to maximize its own profit by controlling as much of the supply chain as possible. It is seen as a linear model of Suppliers > Company > Customer.
Value Co-creation brings increasingly levels of complexity with the real differences of moving from (within) the boundaries of a single enterprise.
It is a shift from firm-centric, transactional model (the value creation) to a network-based, collaborative model (value co-creation). that is fundamentally an interconnected business ecosystem.
This move beyond a single enterprise’s boundaries unlocks significant benefits and new ways of generating value that is simply not possible in a traditional, linear value chain.
The differences are recognizing a paradigm shift.