Category: Shifting dynamics in innovation

How can we decouple growth and consumption through innovation?

Some weeks back the International Herald Tribune (June 7th, 2011) offered a view by Chandran Nair, the CEO of Global Institute for Tomorrow, under the title “Can the planet support more Americas?

Then this week an article “Over-innovation makes US firms suck at Sustainability because they are too innovative” by Jens Martin Skibsted and Rasmus Bech Hansen (http://bit.ly/oGDObX).

Each makes me stop and come back to my deepening view we have to decouple growth and consumption through innovation.

This is not an easy subject but let me lay out some opening views and thoughts. Why bother? Well, I really do believe we need to radically change our approaches through the use of applying innovation in new ways.

These two articles added further to my personal concerns that we do need to (quickly) come out of the denial we seem to have in all societies. Innovation needs to be radically applied in new ways that alter the present mindsets of politicians, economists and business people who feel that the only path is continued consumption and growth.

This approach is simply not sustainable and we need to find a radical alternative that still offers all of us progress but in a radically altered world.

The two articles in summary first
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Learning to absorb new knowledge for innovation

In a blog I wrote in November last year entitled “Moving-towards-a-more-distributed-innovation-model”( http://bit.ly/b38ixv)  I outlined some thoughts on the flow of knowledge in a distributed innovation model and discussed the Absorptive Capacities more from an internal organizational perspective.

Increasingly we are looking outside for new knowledge that needs internally managing.

As organizations seek increasingly outside their own walls, the appreciation of how they are managing knowledge, learning and interpreting this is becoming a critical aspect of open innovation to be successful.

There is a growing need to absorb, integrate and apply this in new and novel ways for accelerating innovation performance.

The more we seek, the more the knowledge increases in complexity as markets are rapidly changing. The more we are relying on knowledge flowing into the organization the more we have to strengthen our inter-dependence and collaboration efforts to extract the knowledge we are acquiring for it potential value.

Are organizations recognizing the value of structuring their knowledge flows? Do they have the right learning mechanisms to accelerate and exploit new potentials from this knowledge?

Organizations tend to be set up for incremental learning.
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The importance of managing our intangible capital is the key for today’s innovating business.

Today, we are valuing organizations in completely different ways than some years back as intangible capital grows in importance. In the past we were valuing organizations purely on their tangible assets, the ‘hard’ (easier to) quantify assets, shown on the balance sheets as the basis for the value of the organization.

Today that is not the case; it is more the off-balance-sheet bound up in networks, relationships, connections and the ability to manage the fluidity that is occurring constantly around us, and the organization’s ability to respond appropriately in seeking out improved, new value through better innovative offerings.

Intangibles are providing the new value system equation to focus upon
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The forming of new structures- the business innovation ecosystem

At present we are seemingly in a state of flux, we are learning to move from linear innovation models into more dynamic ones that are increasingly forming around innovation ecosystems to provide for new collaborative structures.

Our whole understanding of innovation is changing; we are evaluating and changing our existing focus from closed (internal orientation) into open (external orientation) thinking for accelerating and improving our innovation performances.

Regretfully we are not yet fully equipped to manage within these new innovation ecosystems. We need to give the factors an increasing focus and lead into a better emerging theory of leading or good practice.

Measuring innovation in different ways is becoming important Continue reading “The forming of new structures- the business innovation ecosystem”

Looking beyond that certain innovation bleakness is hard.

I was appalled to read a summary of a recent report that nearly 50 metropolitan regions in the USA- or more than one in seven- are unlikely to bring back their regions to job levels lost in the recession until after 2020 which gives that feeling of real bleakness for all those caught in this.

Yes you read it right- 2020, nearly nine further years, well beyond this President further term of office, if he gets re-elected.

The report commissioned by the U.S Conference of Mayors are equally predicting 363 metropolitan areas would not generate enough jobs to get back to pre-recession peaks until 2014, based on current world economics.

When you add in that metropolitan regions account for 86 per cent of all jobs you realize how stark this is. So we are entering that twilight zone for millions that have a number of lost years ahead of them to face a difficult, uncertain future.

The issue is not just the economic job loss but the types of job losses are just not easily going to be replaced. Many are simply gone, moved somewhere else in the world or just vanished forever.

The level of re-skilling that needs to take place to move old-line factory jobs into technology-related, advanced manufacturing for protecting added value areas or service sectors is simply massive.

Can innovation as is often suggested simply take up the slack? I think it is unlikely. We need to think differently, we need to think radically and innovation plays its delivery part in this.

Across the pond, in the UK and much of Europe, I suspect it is no different
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Innovation is swimming in uncertain waters

Innovation is very often swimming in uncertain waters that rise and fall just like the waves in a sea: they are choppy, demanding and exhausting to fight against.

As uncertainty constantly arises as we discover more, and expend more energy, the very nature of our original starting point set down in a well-thought-out, and well-crafted strategy actually begins to suddenly have a realization that needs a radical change in direction..

Then we are left with more ‘open-ended’ questions than answers. Welcome to real innovation where faith and belief play an important part.

There often seems to be constantly arising critical unknowns and sometimes all you are left with as your innovation emerges is just actually and simply a new starting point.

A new starting point as the concept is so different to cause you to rethink dramatically. Innovation and its journey of discovery take you into so many new areas you never expected when you first thought of the idea or concept.

What do you do? Do you abandon this or press on? What helps us maintain a commitment and a course?
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Appropriate Innovation Makes Good Sense.

Innovation should always deliver on a specific purpose or promise, often it simply doesn’t. It needs to be suitable to our needs; it needs to resolve a given job-to-be done.

In the developed world we are consistently over-delivering innovation for many and there is a given cost to that, which we all pay for even though we often don’t really need it in the first place.

Take, for example, the software provided by Microsoft for its windows application, in its office versions, they all are over-specified for our personal needs.

The majority of these ‘sit’ on our computers taking up space and never used. This continued requirement which we are forced to constantly upgrade requires us to seek more computing power yet it is really inappropriate for most people’s needs.
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Is innovation today expected as the panacea to solve all our problems?

I am getting increasingly disturbed., this week two people I know and respect have been talking about the innovation effect. Is innovation the business process re-engineering of our decade; is it part of a bubble like the dot.com boom.

Is innovation simply a fad and fashionable to talk up when we are in the present economic uncertainties? Is innovation durable or will executives move on to new ‘feeding grounds’ as they smell that possible wind of change?  Yes, possibly, I hope not. Innovation is still a very fertile feeding ground.

Innovation is meant to be the catalyst of fresh jobs, new growth and leading us all out to the promise land of wealth and security. Can we place such a burden on the slim shoulders of innovation?

Politicians here in Europe and America are using the past tool kit of tried and tested methods to kick start their economies, restructure the mountains of debt we have accumulated and generally stimulate growth.

Our economies remains stuck, entrenched and resistant, even some are about to possibly plunge even further back.  So it becomes “time for playing the innovation card”.
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The Challenges of Real Change Required by Innovation Consultants

Recently I was reminded of an article by Daniel Krauss, writing on the Forrester blog site (http://blogs.forrester.com) about the “Path to Revolution In Management Consulting” which lead me to reply to his question of “what constitutes a management consulting firm 2.0?”

I’ve adapted my view here to reflect where it becomes even more relevant to the innovation consulting companies that I feel are in general struggling in today’s environment, for multiple reasons.

The challenge today lies for many in that they are not providing real consulting value to clients, and unless this will change it will continue to erode the client’s confidence in these service providers.
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Sustaining is Pivotal to Making Innovation Progress

The greater challenge today with innovation is to build a more sustainable framework for innovation to be consistent, like a beating heart, day in and day out and pivotal to that is having a strong innovating driving framework.

The struggle is what constitutes the right areas to frame and build innovation capability upon? I argued last year in one of my previous blogs there was a formula. If you go to “A Formula for Sustaining Competitive Advantage through Innovation” at   http://bit.ly/95kCI1 it introduces this.

Now we need to align this further.
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