IT is Struggling to be the Digital Technology Master

New Technology Dawns 4There is so much occurring in new applications and alternative solutions, it is a very tough position for most dealing in technology to truly master all of these breaking options they might have to consider.

It must be a little overwhelming when many responsible for IT have for years not had any strategic involvement and not been given clear line-of-business oversight.

Business management equally has over the years built up an ‘arm’s distance’ to IT and found ways to overcome barriers they felt were seemingly put in their way when it came to ‘bringing in’ the technology they deemed as essential.

Something needs to change going forward. Both the business manager and the IT need to find ways to exchange, collaborate and share. It is in their ‘vested’ interest but more importantly for the future health of the business itself.

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Aligning digital discovery with physical innovation outcomes.

New Technology Dawns 3We really do seem to be in a really evolutionary period, with the explosion of change taking place in the post-digital world of cloud, big data, social and interconnected devices.

The discovery of insights from all this embedded intelligence, social activity and data analytics is leading us to realize a potentially significant wave of new innovation opportunities from this digital knowledge.

The question is “are we internally ready for this?” Are our innovation systems and structures able to adapt to a need for exploiting ‘breaking’ opportunities where speed and agility become a critical deciding factor to capitalize on breaking commercial advantage by tapping into all these fresh insights?

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Is the balance in innovation activity about to change?

New Technology Dawns 2Is the digital technology we see emerging today going to be able to provide the positive tension between rational and randomness that takes place in our innovation activities today?

Will digital begin to dominate our innovative thinking, will we lose this randomness, this spark of human creativity or will it be allowing this to connect multiple strands in new, more exciting ways? How are we going to adjust to the changing way technology will impose itself on our innovation activities and needs?

How will all this Mobile Connectivity, Cloud Computing, Social Media, Crowdsourcing, Internet of Things, Industrial Internet, Big Data, Analytics, 3D Printing and Scanning be presented and managed as a part of successful business scenarios and intertwined with changes in social behaviour?

Are our existing innovation systems ready for this potentially set of sweeping changes in knowledge inflows and translation, so they can be successfully commercialized into new innovation?

Part two within the series of seven

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Questioning internally those many product failures

product-failure
There is a variety of different views on our product failure rates. According to some, the failure rate for new products launched for instance in the grocery sector is 70 to 80 per cent in the US. For smaller US food businesses launching new products, the success rate is even lower around 11 per cent.
These are really high failure rates but is this a myth or reality? How does your organization evaluate product failures? Do you really want to talk about them?

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Smart, Connected Products Will Radically Alter the Value Proposition.

Smart connected prize 1Marketing has worked for years in framing the marketing mix on the classic 4P theory of product, price, promotion and place for finding its value proposition, today it is becoming smart by being connected.

Then this was extended for the need to bring in the service aspect, by becoming the 7P,  adding physical evidence, people and process onto the original 4p.

Then this was updated in the nineties to become people, process, programs and performance.

Great as this may be in its  ‘progressive’ evolution these are totally inadequate to ‘serve’ today’s world of smart, connected products. Product design has become hyper, connected and needed to be well-designed. It is more to do with what is embedded or how it is connected and less on the product as the value-generating a proposition.

Getting a deeper understanding of the smart, connected world

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The Arrival of the Digital Monsoon for Innovation

tropical monsoon 2 If you ever have lived in the tropics you know of the arrival of the monsoons.

Skies darken, clouds gather, often thunder and lightning combine, the wind picks up and the rain ‘announces’ its arrival in sheer torrents of heavy, drenching, wave-upon-wave of unrelenting force.

It is hard to stand upright or know what to do. Everything around you transforms. Dry, often parched land quickly turns to rivers of water, seeking out everything to shift and move along and eventually going everywhere to transform the landscape.

We are presently being told we are at the beginnings of a digital revolution; it has been likened to a tsunami in its eventual (devastating) effect on our organizations and by inference, the impact it will have on each of our lives.

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Lay out the path, get out of the way but give me ambition please.

European Commission and FlagToday we see a new commission elected in Europe. As a European you always want this to be a new beginning, a new hope, having plenty of ambition, perhaps a new start for Europe.

Jean-Claude Junker has become the new president of the European Commission and along with his new Commission team has been setting out their priorities for regaining momentum for Europe.

I was re-reading Mr Junker’s policy agenda based on “Jobs, Growth, Fairness and Democratic Change” and you realise not just the complexity and challenge all this entails, bringing 28 countries along still, it seems, a pathway that still talks “a single union.”

It prompted this post.

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Are you hearing all the voices for ideas?

employee-feedback
So where do ideas come from? The most popular one is the ‘voice of the customer’ yet this is one of the many ‘voices’ that need to be allowed to speak.

In this fuzzy front end of innovation where ideas are generated, there are many places we can ‘discover and listen’ to the voices that will provide concrete ideas and concepts.

Let’s take the time to recognize these and ask you, the reader, do you have a systematic plan to capture all these voices?

The Voice of the Customer
The most talked-about place to find the ideas that are closer and relevant are the search for new ideas around the jobs needing to be done (jtbd).

We get closer to these voices when we use a variety of techniques that give this voice its chance to speak.

We do this through customer focus groups, user panels, customer surveys, lead-user research, direct observation of the user in their environment, and allowing ourselves to become fully immersed in a customer’s experience.

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The Real Race is to Invest in Knowledge Assets and Grand Innovation Challenges

Connecting Knowledge and Grand Challenges 1We need to connect our knowledge and put these assets into solving grand challenges.

Lets focus on the bigger picture here.

Developing our knowledge and then putting it to good use gives us the potential for securing a competitive position- that goes without saying, perhaps.

Living in Europe offers us enormous history, diversity and a constant respect for the make-up of its different cultures.

Europe is a very proud continent forged from this history of competitiveness but it is grappling with its place in the global world where others seem to have a greater present-day advantage.

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Building Collective Agility for Innovation

Collective Agility PostAgility is important to me. For me, agility and innovation have needed to always go together.

I named my company Agility Innovation Specialists and at its core, we state that the value of this focus can offer a real “intensity in innovation” that we believe reflects today’s world of need.

We encourage you to disrupt the accepted, to constantly challenge the current ways and push into uncomfortable territory. We suggest you seek out customers’ unmet needs, and unexplored opportunities to give a new diversity to any thinking, and then we set about accelerating these ideas to fruition. Those all need abundant and constant agility.

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